Question

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （聯(lián)系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要價(jià)）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

 

Answer 1

【答案】

 

1.D

2.B

3.A

【解析】

試題分析：一個(gè)商品的名稱是非常重要的。在很多國(guó)家，一些知名品牌的商品或公司的名稱都是受國(guó)家法律保護(hù)的。每天都有成千上萬(wàn)的商品的名稱被注冊(cè)。很多商家都耗資很大來(lái)為自己的公司和商品命名。出口到國(guó)外的商品名稱的翻譯也非常重要�，F(xiàn)在出現(xiàn)了一個(gè)新的公司就是命名公司，他們?yōu)橐粋�(gè)商品或公司命名需要很大的費(fèi)用每個(gè)字要幾十萬(wàn)。

1.細(xì)節(jié)理解題，根據(jù)文中語(yǔ)句“In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different.”理解可知。保護(hù)商品名稱的主要目的就是阻止別人進(jìn)行侵權(quán)，故選D。

2.細(xì)節(jié)理解題，根據(jù)文中語(yǔ)句“Successful companies know how important the right brand names are for their development.”理解可知。一個(gè)好的名字可能給公司帶來(lái)很多的效益，故選B。

3.理解歸納題，通讀全文語(yǔ)句理解可知，本文主要介紹了商業(yè)中的公司和產(chǎn)品的命名，故選A。

考點(diǎn)：社會(huì)現(xiàn)象類的閱讀

點(diǎn)評(píng)：此題考查的內(nèi)容廣泛，既有對(duì)語(yǔ)句的理解，還有對(duì)短文標(biāo)題的推測(cè)，對(duì)這類題目把握難度稍大，這就要求對(duì)整篇文章有較深的理解，因此要對(duì)文章多讀兩遍，把握好每個(gè)小細(xì)節(jié)，讀懂文章后作出正確選擇。