Question

【題目】Keep Calm and Carry On

Stuart Manley and his wife, Mary, run a second-hand bookshop called Barter Books in Alnwick, Northumberland. In2000, they bought a box of old books. When Stuart got them back to the shop, he discovered a poster at the bottom of the box. The poster read "Keep Calm and Carry On". Neither Stuart nor Mary knew anything about the history of the poster, but they liked it so much that they decided to hang the poster in their bookshop.

At the start of World War Ⅱ, the British government designed three posters and the Keep Calm poster was one of them. Two of the three posters were released (展示) in public in order to encourage the British people. Although nearly 2.5 million copies of the Keep Calm poster had been printed, the British government decided not to release them. In 1940, most of the copies were recycled into other paper products. Only a few were left.

The poster started its second life when Manley's poster began attracting the attention of customers in his shop. He printed copies of the poster to sell. Soon other companies began to sell products with the slogan (標(biāo)語). It appeared on everything from mugs to shopping bags.

The reasons for the popularity of this rediscovered poster aren't hard to understand. Shortly after the poster made its appearance in 2000, a worldwide economic (經(jīng)濟(jì)的) downturn began. People were in need of something to raise their spirits. The saying "Keep Calm and Carry On" seems to be the perfect slogan to bring courage and hope to people. Besides the encouraging message, the simple design of the poster helped lead to its popularity.

Today the now-famous wartime slogan has been rewritten in many fun ways. Some people have created phrases like "Keep Calm and Dance On", "Keep Calm and Call Mom" or "Keep Calm and Eat a Cupcake". The slogan has become part of popular culture. The explanations of the slogan are often lighthearted, but it is important to remember its purpose when it was first designed.

【1】Where did Stuart discover the poster?

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【2】Did Stuart know anything about the history of the poster when it was discovered?

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【3】When was the poster first designed?

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【4】Why did the poster become popular?

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【5】Please rewrite the Keep Calm slogan to encourage your classmates before an important exam.

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Answer 1

【答案】

【1】At the bottom of a box of old books.

【2】No, he didn't.

【3】At the start of World War Ⅱ.

【4】Because of its encouraging message and its simple design.

【5】Keep Calm and You Can Do It.（答案不唯一，合理即可）

【解析】

本文是一篇說明文。“Keep Calm and Carry On”是英國(guó)常見的印在海報(bào)上的信息，它來源于二戰(zhàn)，是二戰(zhàn)中英國(guó)政府用這句話來鼓勵(lì)人們保持鎮(zhèn)定勇敢作戰(zhàn)的。

【1】根據(jù)“they bought a box of old books”和“he discovered a poster at the bottom of the box.”可知，他在盒子的底部發(fā)現(xiàn)了一張海報(bào)，故答案為At the bottom of a box of old books.

【2】根據(jù)“Neither Stuart nor Mary knew anything about the history of the poster”可知，斯圖爾特和瑪麗都不知道海報(bào)的歷史，故答案為No, he didn't.

【3】根據(jù)“At the start of World WarⅡ, the British government designed three posters and the Keep Calm poster was one of them.”可知，海報(bào)首次被設(shè)計(jì)是在二戰(zhàn)初，故答案為At the start of World WarⅡ.

【4】根據(jù)“Besides the encouraging message, the simple design of the poster helped lead to its popularity.” 除了要傳達(dá)鼓舞人心的訊息外，這張海報(bào)簡(jiǎn)潔的設(shè)計(jì)也讓它廣受歡迎，可知，海報(bào)流行的原因在于它簡(jiǎn)單的設(shè)計(jì)和鼓舞人心的信息。故答案為Because of its encouraging message and its simple design.

【5】此題為開放性題，學(xué)生們可自由發(fā)揮。因?yàn)槭菫橹匾�的考試寫的�?biāo)語，所以是為學(xué)生加油打氣的，故答案為Keep Calm and You Can Do It.（答案不唯一，合理即可）