校創(chuàng)業(yè)俱樂部成員Bob、Olga、Scott、Ann和David正籌劃在同學(xué)中開展“青少年創(chuàng)業(yè)”的宣傳活動。請根據(jù)他們各自的興趣(61~65),閱讀下面某雜志上6位青少年企業(yè)家的簡介(A、B、C、D、E和F),為他們選定最佳的宣傳案例,并在答題紙上將該選項標號涂黑。選項中有一項是多余選項。

1.Bob: How to make use of part-time job experience to secure a position in a big company?

2.Olga: How to take advantage of family tradition and build a new brand?

3.Scott: How to discover market needs and build an online business?

4.Ann: How to run a business based on creativity and inventions?

5.David: How to start a small business based on special skills?

 

A

B

James Murray Wells founded Glasses Direct, which is now the biggest online seller of eyeglasses in the world. It sells a pair of frames every few minutes and employs 70 people in its two offices.

This English entrepreneur was still in college when he saw a great business opportunity. He saw that there was no UK online shop selling eyeglasses. He used his college loan money to start just such a business and it was successful enough to earn over $1 million during its first year in operation.

Richie Stachowski, 11, of Moraga, Calif., went diving with his dad during a vacation in Hawaii. Richie was disappointed he could not talk underwater about the many colorful and amazing things he saw.

When Richie got home, he started work on the equipment that would allow him to talk underwater. His invention — the Water Talkies — is basically a phone that allows sound wave to travel about 15 feet underwater. Water Talkies are now offered at toy stores around the country.

C

D

Fraser Doherty is an example of a young man with a more old-fashioned approach to business. At the age of 14, Fraser Doherty began making jams from his grandmother’s recipes (制作法) and selling them door-to-door in Edinburgh, Scotland. Developing the recipes and coming up with a name for his product, Doherty quit school at age 16 to work on Super jam full time. Now Super jam has an estimated worth of over $2 million based on current sales of $1 million annually.

Richard is an example of developing and using his skills to earn money. At the age of 15 he learned leather craft at a summer camp. He then made small items he could sell at the only shop in his village.

Because he was determined to produce the highest-quality work, his fame and his profit grew. Soon Richard could buy larger quantities of leather, which he made into handbags and purses. These he sold in a larger shop in the neighboring village.

E

F

Dorothy started her business at the age of 14, selling stick-insect eggs by mail order. Less than 20 years later, she is Great Britain’s biggest breeder (繁殖者) of stick insects. Because she had experience with insects and knew she wanted to make a career in the insect business, Dorothy studied applied biology at a university, designing the right kind of insect houses and researching proper feeding facilities for her insects. This greatly increased her ability to supply the whole package to her customers.

Ben’s family helped him turn an after-school job — cleaning swimming pools and mowing lawns — into a successful and valuable service. Because of the skills he developed through hard work, he landed a position with a large company, which paid his college fees, provided him training in a career and guaranteed him a job after graduation.

The company was not looking for a high-powered businessman; it wanted someone who had learned financial knowledge and the value of customer satisfaction — all very important entrepreneurial skills.

 

【答案】

 

1.F

2.C

3.A

4.B

5.D

【解析】略

 

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校創(chuàng)業(yè)俱樂部成員Bob、Olga、Scott、Ann和David正籌劃在同學(xué)中開展“青少年創(chuàng)業(yè)”的宣傳活動。請根據(jù)他們各自的興趣(1~5),閱讀下面某雜志上6位青少年企業(yè)家的簡介(A、B、C、D、E和F),為他們選定最佳的宣傳案例。選項中有一項是多余選項。

1.Bob:How to make use of part-time job experience to secure a position in a big company?

2.Olga:How to take advantage of family tradition and build a new brand?

3.Scott:How to discover market needs and build an online business?

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5.David:How to start a small business based on special skills?

A.James Murray Wells founded Glasses Direct, which is now the biggest online seller of eyeglasses in the world.It sells a pair of frames every few minutes and employs 70 people in its two offices.

This English entrepreneur was still in college when he saw a great business opportunity.He saw that there was no UK online shop selling eyeglasses.He used his college loan money to start just such a business and it was successful enough to earn over $1 million during its first year in operation.

B.Richie Stachowski, 11, of Moraga, Calif., went diving with his dad during a vacation in Hawaii.Richie was disappointed he could not talk underwater about the many colorful and amazing things he saw.

When Richie got home, he started work on the equipment that would allow him to talk underwater.His invention-the Water Talkies-is basically a phone that allows sound wave to travel about 15 feet underwater.Water Talkies are now offered at toy stores around the country.

C.Fraser Doherty is an example of a young man with a more old-fashioned approach to business.At the age of 14, Fraser Doherty began making jams from his grandmother’s recipes(制作法)and selling them door-to-door in Edinburgh, Scotland.Developing the recipes and coming up with a name for his product, Doherty quit school at age 16 to work on Superjam full time.Now Superjam has an estimated worth of over $2 million based on current sales of $1 million annually.

D.Richard is an example of developing and using his skills to earn money.At the age of 15 he learned leather craft at a summer camp.He then made small items he could sell at the only shop in his village.

Because he was determined to produce the highest-quality work, his fame and his profit grew.Soon Richard could buy larger quantities of leather, which he made into handbags and purses.These he sold in a larger shop in the neighboring village.

E.Dorothy started her business at the age of 14, selling stick-insect eggs by mail order.Less than 20 years later, she is Great Britain’s biggest breeder(繁殖者)of stick insects.Because she had experience with insects and knew she wanted to make a career in the insect business, Dorothy studied applied biology at a university, designing the right kind of insect houses and researching proper feeding facilities for her insects.This greatly increased her ability to supply the whole package to her customers.

F.Ben’s family helped him turn an after-school job-cleaning swimming pools and mowing lawns-into a successful and valuable service.Because of the skills he developed through hard work, he landed a position with a large company, which paid his college fees, provided him training in a career and guaranteed him a job after graduation.

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Bob: How to make use of part-time job experience to secure a position in a big company?

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Scott: How to discover market needs and build an online business?

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B

James Murray Wells founded Glasses Direct, which is now the biggest online seller of eyeglasses in the world. It sells a pair of frames every few minutes and employs 70 people in its two offices.

This English entrepreneur was still in college when he saw a great business opportunity. He saw that there was no UK online shop selling eyeglasses. He used his college loan money to start just such a business and it was successful enough to earn over $1 million during its first year in operation.

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B
James Murray Wells founded Glasses Direct, which is now the biggest online seller of eyeglasses in the world. It sells a pair of frames every few minutes and employs 70 people in its two offices.
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C
D
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Because he was determined to produce the highest-quality work, his fame and his profit grew. Soon Richard could buy larger quantities of leather, which he made into handbags and purses. These he sold in a larger shop in the neighboring village.
E
F
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1.Bob: How to make use of part-time job experience to secure a position in a big company?

2.Olga: How to take advantage of family tradition and build a new brand?

3.Scott: How to discover market needs and build an online business?

4.Ann: How to run a business based on creativity and inventions?

5.David: How to start a small business based on special skills?

A

B

James Murray Wells founded Glasses Direct, which is now the biggest online seller of eyeglasses in the world. It sells a pair of frames every few minutes and employs 70 people in its two offices.

This English entrepreneur was still in college when he saw a great business opportunity. He saw that there was no UK online shop selling eyeglasses. He used his college loan money to start just such a business and it was successful enough to earn over $1 million during its first year in operation.

Richie Stachowski, 11, of Moraga, Calif., went diving with his dad during a vacation in Hawaii. Richie was disappointed he could not talk underwater about the many colorful and amazing things he saw.

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C

D

Fraser Doherty is an example of a young man with a more old-fashioned approach to business. At the age of 14, Fraser Doherty began making jams from his grandmother’s recipes (制作法) and selling them door-to-door in Edinburgh, Scotland. Developing the recipes and coming up with a name for his product, Doherty quit school at age 16 to work on Superjam full time. Now Superjam has an estimated worth of over $2 million based on current sales of $1 million annually.

Richard is an example of developing and using his skills to earn money. At the age of 15 he learned leather craft at a summer camp. He then made small items he could sell at the only shop in his village.

Because he was determined to produce the highest-quality work, his fame and his profit grew. Soon Richard could buy larger quantities of leather, which he made into handbags and purses. These he sold in a larger shop in the neighboring village.

E

F

Dorothy started her business at the age of 14, selling stick-insect eggs by mail order. Less than 20 years later, she is Great Britain’s biggest breeder (繁殖者) of stick insects. Because she had experience with insects and knew she wanted to make a career in the insect business, Dorothy studied applied biology at a university, designing the right kind of insect houses and researching proper feeding facilities for her insects. This greatly increased her ability to supply the whole package to her customers.

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