UrbanSpace in midtown New York is a place where white-collars come for lunch during their workdays.For the past a few months,customers have always lined up before a kiosk which sells a very authentic Chinese food in north China—Jianbing,or the Chinese crepe.

The kiosk is branded "Mr.Bing",and is owned by Brian Goldberg,who is born and raised in New York.Goldberg is very involved with Chinese culture.He was a Chinese major back in college in Boston,and studied in China 20 years ago.

"When I went to China,I just love Jianbing so much.It tastes so good.It's hot.It's fresh.It's customizable.They make it how you like it.When I come back to America,I can't find it. So I make it!"said Goldberg.

Goldberg's Jianbing plan is not a whim（突發(fā)的想法）.It was the theme of his business plan when he was a MBA in Columbia University.As a student,he didn't have enough funds to start.It was until five years ago that he made the first step in Hong Kong.To open the Hong Kong shop,Goldberg spent many weekends flying back and forth from Beijing,Tianjin,and Shandong Province,the origins of Chinese Jianbing.

After tasting tons,he focused on one kiosk in Beijing,Xiaoyan Jianbing,whose chef offered to teach him and his Hong Kong employees the recipe.In Hong Kong,"Mr.Bing" was fairly popular,but Goldberg always thought of going back home.

Two years ago,he moved back to New York and put himself into his Jianbing shop. Selling Jianbing to New Yorkers is surely not the same with selling them to Chinese.To cater to the taste of Americans,Goldberg applied several changes to the recipe after trial and errors.

The Jianbing as you see today at Mr.Bing's is a revised version: fried wonton skin is used to replace dough stick（油條）,and a signature Chinese spicy sauce instead of fermented bean curd,and there is meat,which Americans love.

Even with one storefront,Goldberg is selling hundreds of Jianbing each day.He is confident this Chinese snack can be something."Anyway,Americans didn't know much about sushi or burritos（墨西哥玉米面卷餅）back twenty years.But now they are having them all the time."Goldberg said.The great goal of Goldberg is bringing Jianbing to the world and establishing his own signature brand with "Mr.Bing".

1.Which of the following is NOT a possible factor for Americans' love of Chinese Jianbing?

A. It tastes delicious. B. Its price is very cheap.

C. It is hot and fresh. D. It has been improved.

2.The underlined sentence 'It's customizable.' in Paragraph 3 means that .

A. customers can make orders of Jianbing on the Internet

B. customers can make Jianbing by themselves very easily

C. it can be made according to customers' tastes and needs

D. it can be seen distributed among every corner of the USA

3.From Goldberg's experience we can conclude that .

A. he once studied Chinese in Columbia University 20 years ago

B. he takes possession of several storefronts in Hong Kong,China

C. before setting up his business of Jianbing he did market research

D. he has bought the parent of recipe from Chinese Xiaoyan Jianbing

4.What is the best title for the passage?

A. A man's duty of spreading Chinese culture

B. Jianbing of Mr.Bing attracts New Yorkers

C. A kind of traditional Chinese food—Jianbing

D. Chinese snack can be something in the USA

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