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科目:高中英語(yǔ) 來(lái)源:遼寧省葫蘆島一高中2012屆高三上學(xué)期第一次月考英語(yǔ)試題 題型:050
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科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解
I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工著色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠誠(chéng))
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
From the dialogue between the author and the son, we can infer that ____-
A.the son likes drinking yogurt a lot.
B.buying Danimals may win a free tour
C.the son's school encourages kids to eat yogurt
D.Danimals in the most popular yogurt among kids.
We can learn from th^ passage that '
A.character bowls increase kids' appetite.
B.character-themed wall paint is expensive
C.household goods are becoming the target of advertisers.
D.Linn considered character-themed products a foolish marketing strategy.
The underlined word "buck" in the last paragraph probably means _____.
A.support B.resist C.a(chǎn)dvertise D.learn
What does the passage mainly tell us ? .
A.Marketing is affecting kids all the time.
B.Most kids now don't have a happy childhood,
C.Kids like buying licensed school supplies a lot.
D.Licensed character produce are doing great harm to kids.
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科目:高中英語(yǔ) 來(lái)源:2011屆云南省昆明一中高三第二次月考英語(yǔ)卷 題型:閱讀理解
I had this exchange with my 6-year-old last week.
Him: Mom, we have to start buying Danimals.
Me: Why?
Him: So, I can bring it to |school for lunch.It's yogurt .
Me: Why do you want it so badly?
Him: Because Danimals i|s giving away five fantastic Caribbean vacations.
I had to explain that there was little chance that he would win a vacation.It's a strategy used to encourage kids to beg for artificially-colored (人工著色的) yogurt that costs a lot.
Marketing follows my kids —and yours—wherever they go .It comes via TV commercials. Store displays and websites are also constantly selling at our kids .But the most powerful means in kids" lives is the presence of licensed characters on every product imaginable.
Children can begin their day in character clothing.There's even character -themed wall paint available.A breakfast in a character bowl can be followed by a character toothbrush and character toothpaste(牙膏), character soap and shampoo, and a character wash cloth and towel .Then, they can put on character clothing and character shoes.Check that, character clock on the wall: Is it time for characier-shaped fruit snacks yet?
Surround kids with enough of the characters and they'll come to believe they need them.Most of us, of course, don't buy all those items.But say no to four products out of five and your home can still get filled with these tiny items encouraging brand loyalty (品牌忠誠(chéng))
At this time of year, parents buy licensed school supplies.With so much marketing around us, it can be tough to stop the tide.
"One thing that helps parents'is that they can talk to other parents about, this kind of thing," Linn suggested ."If you decide you want to buck this, it helps to find other people who will do the same thing .That way, if your child says."Everyone's doing it," you can really have a sense of whether everyone is." |
【小題1】From the dialogue between the author and the son, we can infer that ____-
A.the son likes drinking yogurt a lot. |
B.buying Danimals may win a free tour |
C.the son's school encourages kids to eat yogurt |
D.Danimals in the most popular yogurt among kids. |
A.character bowls increase kids' appetite. |
B.character-themed wall paint is expensive |
C.household goods are becoming the target of advertisers. |
D.Linn considered character-themed products a foolish marketing strategy. |
A.support | B.resist | C.a(chǎn)dvertise | D.learn |
A.Marketing is affecting kids all the time. |
B.Most kids now don't have a happy childhood, |
C.Kids like buying licensed school supplies a lot. |
D.Licensed character produce are doing great harm to kids. |
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科目:高中英語(yǔ) 來(lái)源:2012-2013學(xué)年湖北省武漢市武昌區(qū)高三上學(xué)期期末調(diào)研測(cè)試英語(yǔ)試卷(解析版) 題型:閱讀理解
It is "one of the few bright spots in the Chinese economy," says Zeng Ming. He is talking about e-commerce. Mr Zeng, the chief strategy officer for Alibaba, a giant Chinese Internet firm, predicts that digital transactions on his firm's platforms will top l trillion yuan ($159 billion) this year-more than Amazon's and eBay's combined. That is a bold claim, but consider what happened on Singles Sunday.
Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the llth day of the llth month (since l is the loneliest number).It is like St Valentine's Day, only worse. Singletons shower each other with tender gifts: a barrage of pearls; a storm of sweets.
This November llth they spent a surprising 19 billion yuan on Alibaba's online platforms-a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday (the Monday after Thanksgiving, when retailers urge Americans to shop online). About 100m purchases were logged, accounting for 80% of the packages shipped that day. Couriers(怏遞員) were buried in parcels.
So life is good for China's e-tailers, then? Not exactly. The number of digital marketers is increasing and online sales are booming. Consumers are enjoying lower prices, better service and more variety. The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker. "Almost no one makes money," she says.
The fiercest battles are being fought between online retailers and their bricks-and-mortar(實(shí)體的) rivals.Dangdang, a firm. that resembles Amazon,.a(chǎn)nd 360buy, another online retailer, have cut prices fiercely. Tencent, a cash-rich online giant known for its instant-messaging software, is splashing out to win market share. 360buy has also just raised $400m from investors to do the same. But it is unclear how much longer such firms can burn through capital.
1.What's the best title of this passage?
A.The Ambition of Alibaba
B.Fierce Competition between Retailers
C.A Newly Sprung Festival for the Singles
D.Chinese Booming and Developing E-commerce
2.According to Zeng Ming, this year Alibaba will .
A.outweigh Amazon and eBay in worldwide influence
B.rank top among all the Internet firms
C.have more than 159 billion dollars' sale
D.create another sales miracle just like the one on Singles Day
3.How many packages were shipped on November ll th from Alibaba's online platforms?
A.About 80 million. B.About 100 million.
C.About 125 million. D.About 180 million.
4.What's the author's attitude towards online retailers in China?
A.Optimistic. B.Concerned.
C.Sympathetic. D.Indifferent.
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科目:高中英語(yǔ) 來(lái)源:0113 期中題 題型:閱讀理解
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