6.Although his 1-year-old smart-phone still works perfectly,Li Jijia already feels the need to replace it.
"There are many better ones available now.It's time to upgrade(更新)my phone."
Li's impatience is shared by many.Shortly after the season when new products are released,many consumers feel the urge to upgrade their electronic equipment,even though the ones they have still work just fine.
As consumers'minds are occupied by Apple's newly released products and debate whether the Google tablet is better than the new Amazon Kindle,it might be time to take a step back and ask:"Do we really need the latest upgrades?"
According to Donald Norman,an American author,"planned obsolescence (淘 汰)"is the trick behind the upgrading culture of today's consumer electronics industry.
Electronics producers strategically release new upgrades periodically,both for hardware and software,so that customers on every level feel the need to buy the newest version.
"This is an old-time trick-they're not inventing anything new,"Norman said."This is a wasteful system through which companies-many of them producing personal electronics-release poor-quality products simply because they know that,in six months or a year,they'll put out a new one."
But the new psychology of consumers is part of this system,as Norman admitted,"We now want something new,something pretty,the next shiny thing."In its most recent year,Apple's profit margin was more than 21percent.At Hewlett-Packard,the world's biggest PC maker,it was only 7percent.
Apple's annual upgrades of its products create sales of millions of units as owners of one year's MacBook or iPhone line up to buy the newest version,even when the changes are slight.
As to Li Jijia,the need for upgrading his smart-phone comes mainly from friends and classmates.When they are switching to the latest equipment,he worries about feeling left out.
"Some games require better hardware to run,"said Li."If you don't join in,you lose part of the connection to your friends."

39.What's the author's attitude towards people's greed for new products?C
A.Supportive.
B.Optimistic.
C.Critical.
D.Unclear.
40.How do the electronics companies successfully promote their latest products?A
A.They make full use of the"planned obsolescence"strategy.
B.They make a fool of customers by recycling their old products.
C.They control the customers'way of thinking while shopping.
D.They invent new products to attract the youth like Li Jij ia.
41.Why is Apple Company interested in producing latest version of its product?D
A.To provide customers with better service.
B.To defeat other competitors like Hewlett-Packard.
C.To establish a favorable image of itself among its customers.
D.To make huge profits out of its business.
42.It can be inferred from the last paragraph that Li Jijia feels the need to replace his smart-phone as a result ofB.
A.new psychology
B.peer pressure
C.life style
D.friends'expectation.

分析 文章大意:本文主要講述電子產(chǎn)品特別是手機(jī)為什么更新太快的原因就是因?yàn)樗麄兠闇?zhǔn)顧客心理,僅僅是在產(chǎn)品上做的小手腳就能吸引顧客,最終目的是提高利潤.

解答 39.C  推理判斷題.由文中作者對(duì)人們想要換新手機(jī)原因的分析及引用Norman的話可知,作者不支持這種行為,故C項(xiàng)正確.
40.A 細(xì)節(jié)理解題.由文中的"‘planned obsolescence (淘汰)'is the trick behind the upgrading culture of today's consumer electronics industry"可知商家充分利用淘汰策略,電子產(chǎn)品廠家是玩的新把戲來吸引消費(fèi)者,其實(shí)產(chǎn)品并沒有多大的改觀,故A項(xiàng)正確.
41.D 推理判斷題.由文中的"Apple's annual upgrades of its products create sales of millions of units as owners of one year's MacBook or iPhone line up to buy the newest version"可知,蘋果公司因每年產(chǎn)品的更新賣出了數(shù)以百萬的產(chǎn)品,從而獲得了巨大的利益,有利可圖才會(huì)讓它對(duì)更新產(chǎn)品感興趣,故選D.
42.B 細(xì)節(jié)理解題.由文中的"As to Li Jijia,the need for upgrading his smart-phone comes mainly from friends and classmates."及"he worries about feeling left out"可知,選B

點(diǎn)評(píng) 了解文章大意,明確題干內(nèi)容在文章中的描述,適當(dāng)推理,從而選擇正確答案.

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