精英家教網 > 高中英語 > 題目詳情
To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the     45  .
Some are the     46   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct     47   about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風玻璃) wipers may have better effect than door-hangers. Imagine, how     48   if you hire someone to be a walking ad or launch a T-shirt advertising,     49  , you can print your products on T-shirts of your     50  . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more    51  .
More grand ways are as follows: virtual showroom. Build a website to    52   a virtual showroom. Use it when people call to ask    53   about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re    54   effective, and in the long run, cheap. Nothing is quite as powerful as a public    55   that seizes the public’s attention. You can invite a band to give a performance.    56  , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t    57   the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your    58  . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the    59    is based on previous positive experiences.
小題1:
A．personB．productC．individualD．style
小題2:
A．specialB．commonC．amusingD．normal
小題3:
A．descriptionB．decisionC．discussionD．permission
小題4:
A．surprisingB．funnyC．impressiveD．amazing
小題5:
A．that is B．at the same timeC．as a resultD．on occasion
小題6:
A．customersB．employersC．consumersD．employees
小題7:
A．expensiveB．usualC．popularD．meaningless
小題8:
A．refer toB．serve asC．stand forD．use as
小題9:
A．locationB．business-hoursC．salaryD．details
小題10:
A．unbelievablyB．consequentlyC．accidentallyD．occasionally
小題11:
A．speechB．sportC．debateD．performance
小題12:
A．For exampleB．MoreoverC．HoweverD．To be exact
小題13:
A．createB．guessC．imagineD．think
小題14:
A．productionB．reflectionC．consciousnessD．business
小題15:
A．informationB．relationshipC．pronunciation D．achievement

小題1:C
小題2:B
小題3:A
小題4:C
小題5:A
小題6:D
小題7:C
小題8:B
小題9:D
小題10:A
小題11:D
小題12:B
小題13:C
小題14:D
小題15:A

試題分析：今天，要想做廣告有效，你必須拋棄舊的教條的“面向大眾化”的觀念�，F(xiàn)在所有的廣告都有地域性和私人化的特點。如今有效做廣告的關鍵是聚焦在個人。方法很多，你可以把廣告插在住戶加的門環(huán)上，或者車的擋風玻璃上。用燈箱或印在衣服上或者。還可以在網上建立虛擬展廳，或者請一些名人當街表演。當然口碑是最好的宣傳。
小題1:考查名詞在語境中的用法辨析。如今有效做廣告的關鍵是聚焦在個人。person 人；product 產品；individual 個人； style 風格。結合前一句話，故選C。
小題2:考查形容詞在語境中的用法辨析。有一些是每一個做廣告的人都能解決的普遍做法。special；特別的；common  普遍的； amusing  有趣的；normal 正常的。根據every advertiser一詞判斷，選B。
小題3:考查名詞在語境中的用法辨析。環(huán)形門環(huán)的門吊架會把你提供的東西的優(yōu)點直接地展現(xiàn)出來。description描述；decision  決定；discussion 討論；permission允許。兩者結合，故選A。
小題4:考查形容詞在語境中的用法辨析。想像一下，如果你雇一個人做走動著的廣告或者做一個T恤衫的廣告，會給人留下多么深刻的印象。surprising令人驚奇的；funny 好玩的； impressive 印象深刻的； amazing令人驚奇的。故選C。
小題5:考查短語在語境中的用法辨析。也就是說，你可以把你的產品印在T-恤衫上。that is 也就是說；at the same time  同時； as a result 結果；  on occasion 有時。本句是對前一句的想法的具體實施。故選A。
小題6:考查名詞在語境中的用法辨析。也就是說，你可以把你的產品印在顧客T-恤衫上。customers顧客；employers 雇主 ；consumers  消費者； employees雇員。和your有關的應該是顧客更好。故選D。
小題7:考查形容詞在語境中的用法辨析。從那以后，噴漆標志就變得越來越流行了。expensive昂貴的；usual 通常的；popular 流行的；meaningless 毫無意義的。故選C。
小題8:考查動詞短語在語境中的用法辨析。建一個網站用作虛擬展廳。refer to  參考；serve as  作為……服務。強調的是服務性的、暫時性的；stand for  代表；use as 用作……，強調用途。故選B。
小題9:考查名詞在語境中的用法辨析。使用它當人們打電話詢問關于你的公司、產品或服務的細節(jié)時。location 位置；business-hours  營業(yè)時間；salary 工資；details 細節(jié)。故選D。
小題10:考查副詞在語境中的用法辨析。這些方法都是令人難以置信地有效，而且長遠來看很便宜。unbelievably令人難以置信地；consequently 結果；accidentally偶然地；occasionally 偶爾。結合后一句判斷，選A。
小題11:考查名詞在語境中的用法辨析。沒什么能和當眾表演節(jié)目更吸引公眾的注意力的了。speech講話；sport 運動；  debate  討論； performance 表演。結合后面的解釋，故選D。
小題12:考查連詞在語境中的用法辨析。你可以邀請一個樂隊來表演。比如，你可以雇一些著名的模特來生動地展示它。For example例如；Moreover 而且；However  但是；To be exact 準確的說。故選B。
小題13:考查動詞在語境中的用法辨析。你簡直不能想象你的名字印在書的封面上的力量。create 創(chuàng)造；guess 猜測；imagine  想象；think 思考。故選C。
小題14:考查名詞在語境中的用法辨析。當然口碑是推動你的生意的最好的辦法。production 生產；reflection 反映；consciousness  意識；business 生意。故選D。
小題15:考查名詞在語境中的用法辨析�？诒苡檬且驗檫@些信息是以先前的積極的經歷為基礎的。information信息；relationship 關系；pronunciation 發(fā)音；achievement 成就。故選A。
練習冊系列答案
相關習題

科目：高中英語 來源：不詳 題型：完形填空

Every country has its own culture.
Even though each country uses doors. Doors many have_    __functions and purposes which lead to ___  _ differences.
When I first came to America, I noticed that a public building had two different__  ___ and they had distinct(不同的) functions. You have to push the door with the word “PUSH” to go out of the building and to pull the door with the word “PULL” to_   ____the building. This was new to me, because we use the ___  __ door in south Korea. For quite a few times I failed to go out of a shopping centre and was embarrassed.
The way of using school bus doors was also ____  __ to me .I used to take the school bus to classes. The school decided that when the driver opened both the front and back doors, ___    _who were getting off the bus should get off first, and students who were getting on should get on __   _ . In South Korea, we do not need to wait for people to get off. One morning, I hurried to the bus, and when the bus doors opened, I___   ____tried to get on the school bus through the front door. All the students around looked at me, I was totally_     _,and my face went red.
小題1:
A．differentB．importantC．practicalD．unusual
小題2:
A．nationalB．embarrassingC．culturalD．amazing
小題3:
A．exitsB．entrancesC．signsD．doors
小題4:
A．enterB．leaveC．openD．close
小題5:
A．mainB．sameC．frontD．back
小題6:
A．annoyingB．hardC．satisfyingD．strange
小題7:
A．parentsB．studentsC．teachersD．drivers
小題8:
A．soonerB．laterC．fasterD．earlier
小題9:
A．politelyB．patientlyC．unconsciouslyD．slowly
小題10:
A．embarrassedB．annoyedC．unsatisfiedD．excited

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

It can’t be true that when in Rome do as the Romans do. So here’s some necessary information for you on what you can talk with the local people in France, Australia and Switzerland, and different customs of these countries.
In France
You’ll find that conversations often turn into heated debates. Give opinions on subjects that you are knowledgeable about. There is rarely a moment of silence, except when the topic under discussion has been exhausting, and nothing new has been introduced.
Food, art ,music and current events or history are welcome topics. The French believe in freedom. You can criticize anyone, but not Napoleon, who is a symbol of French spirit, and never use the standard U.S. opening remark “ What do you do?”
In Australia
Australians tend to be enthusiastic debaters. A wide range of topics may be open to discussion, including religion and politics. The best policy, however, is to wait for Australian companions to bring up subjects: be prepared to hear their arguments.
Sport is a common topic of conversation in Australian and Australians tend to use sporting comparison. Australian like to criticize themselves, but they can’t stand criticism from others.
Don’t talk big. Australians prefer to judge your competence and abilities through your actions. People who show off their education in conversation may be subject to tease.
In Switzerland
The Swiss may seem cold. Once you get close to them, however , you’ll find that they are honest and responsible people, who will be loyal to your interests.
They are good listeners and will remember practically everything you say to them. Sometimes they will even go so far as to take notes while you speak. The Swiss are very private people, so you should avoid asking personal questions. They can be rather serious, so it is advisable to avoid making jokes on them.
小題1:According to the passage, when talking you are advised_______.
A．to discuss the heated issue with the French
B．not to use sporting comparison with Australians
C．to have the Australians start a subject
D．not to ask people of the three countries personal questions
小題2:We can learn from the passage that___________.
A．Australians may not show off their education before others
B．Australians like to criticize other people
C．you can express your ideas for everything you know little about to the French
D．you can criticize anyone in France because you have freedom
小題3:What is the theme of the passage?
A．How to adapt to the life abroad.
B．What to argue about with foreigners.
C．How to find better topics.
D．What to talk about with foreigners.
小題4:Following the passage, the author would most probably tell us_____
A．effective communication with foreigners
B．customs of the three countries
C．his or her own experiences
D．how to be a good listener

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

It can be hard to meet people from another culture. From the beginning, people may send the wrong signal（信號）. Or they may pay no attention to signals from another person who is trying to develop a relationship.
Different cultures emphasize （強調）the importance of relationship building to a greater or lesser degree. For example, business in some countries is not possible until there is a relationship of trust. Even with people at work, it is necessary to spend a lot of time in “small talk”, usually over a glass of tea, before they do any job. In many European countries--like the UK or France—people find it easier to build up a lasting working relationship at restaurants or cafes rather than at the office.
Talk and silence may also be different in some cultures. I once made a speech in Thailand. I had expected my speech to be a success and start a lively discussion; instead there was an uncomfortable silence. The people present just stared at me and smiled. After getting to know their ways better, I realized that they thought I was talking too much. In my own culture, we express meaning mainly through words, but people there sometimes feel too many words are unnecessary.
Even within Northern Europe, cultural differences can cause serious problems. Certainly, English and German cultures share similar values; however, Germans prefer to get down to business more quickly. We think that they are rude. In fact, this is just because one culture starts discussions and makes decisions more quickly.
People from different parts of the world have different values, and sometimes these values are quite against each other. However, if we can understand them better, a multicultural environment（多元文化環(huán)境）will offer a wonderful chance for us to learn from each other.
小題1:In some countries, eating together at restaurants may make it easier for people to ________.
A．keep each other companyB．share the same Culture
C．get to know each otherD．develop closer relations
小題2:The author mentions his experience in Thailand to show that _________.
A．even talk and silence can be culturally different
B．too many words are of no use
C．people from Thailand are quiet and shy by nature
D．the English prefer to make long speeches
小題3:According to the text, how can people from different cultures understand each other better?
A．By sharing different ways of life.
B．By recognizing different values.
C．By accepting different habits.
D．By speaking each other’s languages.
小題4:What would be the best title for the text?
A．Multicultural Environment.B．How to Understand Each Other.
C．Cross-Cultural Differences.D．How to Build Up a Relationship.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Cooler temperatures, attractive colors, smaller crowds autumn is the perfect time for travel and tourism. Here, three places are listed as the best fall trip destinations. Don’t worry if you can’t go to these places. By reading this page, we hope to take you on grand tour and let you experience fun and culture around the world.
Cannstatter Volkfest, Stuttgart, Germany
Stuttgart’s Cannstatter Volkfest is listed as the world’s second largest beer-drinking event–following Munich’s Oktoberfest. But it is considered Germany’s more authentic celebration of local heritage and, of course, beer.
Started as an agricultural fair in 1818–a symbolic 24-meter-high “fruit column” pays homage to the past–the three-week festival (from September 23 to October 9 this year) features live music, a re-created Alpine village, and carnival（狂歡節(jié)） rides.
In addition, Stuttgart is recognized as a global car capital. Both the Mercedes-Benz and Porsche museums are worth a visit.
 
Churchill, Manitoba, Canada
Here in the northern Canadian town at Hudson Bay, visitors can see the area’s most famous fall residents–polar bears.
More than a thousand of the world’s largest land carnivores migrate through the “polar bear capital of the world” during October and November, when the first ice forms on the edge of Hudson Bay. 
The frozen conditions make it easier for hungry bears to hunt for seals (by walking instead of swimming).
Under the snowy, winter weather, visitors can hardly have too many clothes to put on. Insulated boots, jackets, and gloves; layered clothing; thermal underwear; and woolen socks and hats are required.
 
Dublin, Ireland
The Ireland’s capital and largest city is a center for arts, entertainment, culture and commerce.
With few tourists and lower temperatures, fall is the ideal season for walking the historic Georgian streets and cruising the River Liffey.
Visitors can explore the city’s 20 square kilometers of public gardens, nature reserves, and parks, including St. Stephen’s Green, which borders Grafton Street, one of the world’s most expensive retail locations.
　　Along the way, enjoy traditional, paper-wrapped fish and chips at Leo Burdock.
　　Healthier eats will be on the menu on October 31, when more than 12,000 runners are expected for the National Lottery Dublin Marathon, named “the Friendly Marathon” for the affable crowds cheering there.
小題1:The passage is presented for those who           .
A．care for fun and culture around the world
B．have planned to go for traveling this autumn
C．hate to have their holidays in other seasons
D．have not ever been to Europe and America
小題2:If you spend your holidays on October 31, you may          .
A．enjoy live music at the beer – drinking festival
B．watch polar bears hunt seals
C．taste traditional, paper – wrapped fish and clips
D．win a prize in “the Friendly Marathon”
小題3:According to the passage, we can know that         .
A．Car exhibitions will be held for two months.
B．It’s not necessary to take more clothes with you to Churehill, Martitoba
C．The beer – drinking event in German dates from the eighteenth century
D．Your favourite goods might be available in the expensive shop in Dublin
小題4:The passage is probably taken from the column of        in a newspaper.
A．economicsB．scienceC．tourismD．fashion

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Winning the lottery (彩票) is not the pot of gold at the end of the rainbow for many past winners. Sad stories do exist in large numbers for the past lottery winners and that's why some financial experts say "70 percent of lottery winners will squander away (亂花) winning within a few years." Some end up losing all within two years, family relationships destroyed or even worse.
Wayne Schenk was an old soldier diagnosed with lung cancer. When he won a million dollars in a lottery he thought his troubles were over and he would get the advanced medical treatment that might save his life. But Lottery officials refused to pay him the total sum in a single payment and they said they could not make an exception to the regulations. When Schenk died in 2007, he'd only received one payment of $34,000.
Another lottery winner, Billy Bob Harrell, Jr. killed himself two years after winning 31 million dollars in the Texas lottery in 1997.He'd spent large amounts of money and given large amounts away, but he didn't end me expected peace that should have come with the freedom of money.
Other lottery winners have ended up in prison for crimes. Many suffer bankruptcy (破產) after the big jackpot (頭獎) is spent and given away, including some of the eight people who won the 365 million Powerball in 2006.
The examples given paint a sad picture of what can happen if you win a big lottery jackpot, but fortunately, these examples don't tell the stories of all jackpot winners.
小題1:What is the main idea of the first paragraph?
A．Most lottery winners use up money quickly.
B．Most lottery winners don't really end up well.
C．Winning lottery means relationships destroyed.
D．Financial experts are against the lottery industry.
小題2:Why did lottery officials refuse to give Wayne Schenk the million dollars in one payment?
A．He was diagnosed with lung cancer.
B．He was unwilling to give away his money.
C．They had to observe the official rules.
D．They didn't want to disturb his peace.
小題3:The author supports his main idea by ____.
A．giving examples B．making comparisons
C．listing numbers D．listing reasons
小題4:In the following paragraph, the author will probably talk about_____.
A．advice given by financial experts
B．happy stories of the lottery winners
C．conclusion drawn by the author
D．regulations about lottery winning

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Dear Reader，
Today I'm going to ask you to support Wikipedia with a donation. Sounds unusual: Why does one of the world's five most popular websites ask for financial support from its users?
Wikipedia is built differently from almost every other top 50.We have a small number of paid staff, just twenty­three. Wikipedia content is free to use by anyone for any purpose. Wikipedia is run by the non­profit Wikipedia Foundation, which I founded in 2003.
Wikipedia's driven by a global community (群體) of more than 150,000 volunteers, all devoted to sharing knowledge freely. More than 275 million people come to our website every month to access information, free of charge and free of advertising.
Your donation helps us in several ways. Most importantly, you will help us cover the increasing cost of managing global traffic to one of the most popular websites on the Internet. Funds also help us improve the software that runs Wikipedia, making it easier to search, easier to read, and easier to write for. We're bent on growing the free knowledge movement world­wide, by employing new volunteers, and building strategic (戰(zhàn)略的) partnerships with institutes of culture and learning.
Wikipedia is different. It's the largest encyclopedia (百科全書) in history, all written by volunteers.
Like a national park or a school, we don't believe advertising should have a place in Wikipedia. We want to keep it free and strong, but we need the support of thousands of people like you, for your donation will help keep Wikipedia free for the whole world.
Thank you!
Jimmy Wales
小題1:In the letter, Jimmy Wales, the founder of Wikimedia Foundation tries to ________.
A．compare some top websites
B．explain how Wikipedia works
C．introduce a new website to the readers
D．appeal to Wikipedia users to make donations
小題2:Which of the following is TRUE about Wikipedia?
A．Due to its less popularity, Wikipedia is no longer attractive to advertising at all.
B．Over 275 million people come to Wikipedia to access information for free weekly.
C．Wikipedia, the world's most popular website, is run by the Wikipedia Foundation.
D．Unlike others, Wikipedia, the largest encyclopedia in history, is written by volunteers.
小題3:From the letter we can know donations will help do the following for Wikipedia EXCEPT ________.
A．take on some new volunteers
B．develop an effective new software
C．access free knowledge more easily
D．cover the increasing cost of management
小題4:It can be inferred from the letter that ________.
A．Wikipedia aims to give free access to the sum of all human knowledge
B．those donating to Wikipedia will be eventually employed as its volunteers
C．most websites including Wikipedia rely on financial supports from its users
D．supported by Wikipedia Foundation, Wikipedia wants to be free from advertisements

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Do you have any skiing equipment you no longer need? A ski school in the far north of India could put it to good use.
In March we published a photo story about the extraordinary Zsnskar region in northern India，which is cut off from the outside world for more than seven months of the year，and only accessible (可通行的)via a frozen river．We also included information about the limited use of skiing in the region and the recent creation of the Zanskar Ski School:
“Despite the difficulties of travelling through the region when the snow comes，skiing hasn’t traditionally been used as a means of transport by the locals，largely because trees don't grow here, so there is little in the way of raw materials from which to make skis．In 1995, a group of British scientists in the region noticed the lack of skis and one of them returned to set up the Zanskar Ski School in Padam．The school provides lessons for a small fee and rents skis to the local people. Among the benefits that the school hopes to bring are improved education—children often find it difficult to get to school through the deep snow—and the possibility of offering ski tours to tourists in the future．So far，more than 300 local people have received training，and local doctors and policemen regularly borrow skis.”
But what we weren't able to include in the article is that the ski school is always on the look out for old skiing equipment—particularly of a size suitable for children—and, I thought. Now the European ski season is drawing to a close，there might be a few of you out there who have some old equipment you'd like to see go to a good home．If that's the ease you can get in touch with the school via their website www.zanskarski school.org.
小題1:What's the purpose in writing the text?
A．To raise money to develop this area
B．To attract more tourists to the area
C．To appeal to more locals to attend the school
D．To ask people to give away their skis to the school
小題2:The local people don't use skiing to go about because             .
A．it is against the local custom
B．they don't have the wood to make skis
C．trees are in the way of the skiing route
D．it is dangerous to go skiing in this region
小題3: Who would be the most helpful to the school now?
A．People having old skiing equipment．
B．Students in the Zanskar Ski School
C．Locals in Zanskar region
D．Tavellers enjoying skiing
小題4:What can be the best title for the text?
A．An extraordinary region in India
B．A home for old skis
C．A good means of transport
D．A popular sport—skiing

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Hilton Shanghai, the city's first international hotel, has been recognized as a top business hotel in Shanghai for its convenient location and outstanding facilities for more than 20 years.
However, the hotel's newly appointed general manager Gerd Knaust says it is the people that make the hotel successful.
More than 380 employees have been working with the hotel for more than 15 years. Some of them have personal relationships with customers.
''It's a people-relation business,'' Knaust says. ''They really tell me about the stories in the last 15 years. It's something very nice to listen to. It's also a lasting memory for the guests.''
In fact, over the years, some of the guests have stayed in the hotel 200 or even 300 times.
Knaust, who has been working in the hospitality industry for more than 30 years, started his career as a chef in Germany. During his early 30s, Knaust already moved to the top in the culinary (烹調的) field as director of kitchen of Hyatt Regency Cologne in Germany.
After holding several general manager positions in Mandarin Oriental hotels, Knaust joined Hilton International as the general manager to open the Conrad and Doubletree by Hilton at Haitang Bay, Sanya in 2010.
When he was appointed as the general manager of Hilton Shanghai in November, he not only was heavily involved in recruitment, sales and marketing strategies but also he worked closely with the food and beverage team to develop the hotel's restaurant concepts and menus.
''I believe that we should offer quality and healthy food.'' he says.
Knaust believes that a hotel must value the customers' comments on Ctrip, Trip Advisor and other platforms, etc.
''It keeps us more on guard to be 100 percent professional,'' he says.
小題1:Why do business travelers choose Hilton Shanghai?
A．Because of its location, facilities and good service.
B．Because it is in Shanghai.
C．Because its general manager is excellent.
D．Because some customers are the staff’s relatives.
小題2:From the passage we know ______ .
A．Hilton Shanghai is the first international hotel in China
B．Gerd Knaust thinks that the staff is the most important in making the hotel successful
C．Gerd Knaust has worked in Hilton Shanghai for more than 20 years
D．most of the employees in Hilton Shanghai have personal relationships with customers
小題3:Knaust joined Hilton International as the general manager to ______.
A．start his career as chef
B．be involved in recruitment
C．open the Conrad and Doubletree
D．develop the hotel’s restaurant concepts and menus
小題4:Trip Advisor in the last paragraph but one is likely to be______.
A．a person who can give you some advice about trip
B．a place where you can have a good trip
C．an organization which can give you some advice
D．a website where travelers can leave their advice
小題5:What is the passage mainly about?
A．First international hotel in Shanghai.B．How to manage a hotel well.
C．Knaust's management idea.D．Knaust's life story.

查看答案和解析>>

同步練習冊答案