Question

SubliminaI(隱性)advertising happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions. I recently carried out a series of research experiments to uncover the ways advertisers use to confuse us to Pull out our wallets. Here are several techniques you should know about.

We fall for "tradition". Some people believe that squeezing a lime(酸橙) into a Corona beer is a time-honored Mexican custom to improve the beer's taste or destroy bacteria(細(xì)菌). The truth? It dates back only t0 1981, when a bartender (酒保) threw a lime into the neck of a Corona to see if he could start a trend. This simple act, which caught on like wildfire, helped Corona become the best -selling imported beer in the U.S. market.

Music makes us buy. Store owners know that playing music with a beat faster than the human heartbeat causes shoppers to shop quickly and therefore buy less. The slower the beat, the more time shoppers will take, and the greater the chances are that they'll buy something.

Shapes have a draw. A large food maker once tested two different containers holding exactly the same. The only difference? Shapes .When asked which product they preferred, every one selected the first bottle that is narrow around the middle and thicker at the top and on the bottom.

Places help decide. Let's say I offered you a choice of two new cars. They're of the same model, the same color, and they have the same parts. There's only one difference: One is made in Turkey, and the other in Germany. My guess is that you'd pick the German model, since you associate Germany with superb techniques.

56. What does the underlined expression "pull out our wallets" in the first paragraph mean? ( No

more than 5 words)

_____________________________________________________________________________

57. What is subliminal advertising? (No more than 15 words)

_____________________________________________________________________________

58. What often has an effect on shoppers' buying in the author's opinion? (No more than 15

words)

59. What is the author's purpose by writing the passage? (No more than 10 words)

_____________________________________________________________________________

60. Does the Corona beer with a lime sell well in the US? Why? (No more than 20 words)

_____________________________________________________________________________

 

Answer 1

1.Pay for the product/Consume

2.It encourages shoppers to buy by appeals to their senses or unconscious assumptions.

3.They are products’ tradition and shapes, shopping music and places of production

4.To help shoppers choose the right products

5.Yes, it does. Because the bear’s taste is improved/Because the bacteria is destroyed and it’s good for people’s health.

【解析】

1.Pay for the product/Consume

【試題解析】推理題。根據(jù)本句I recently carried out a series of research experiments to uncover the ways advertisers use to confuse us to Pull out our wallets.可知作者研究的目的是為了揭露廣告商讓我們掏錢包購物的小詭計。故該詞是指pay for the products。

2.2】It encourages shoppers to buy by appeals to their senses or unconscious assumptions.

【試題解析】細(xì)節(jié)題。根據(jù)文章第一句 SubliminaI(隱性)advertising happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions.可知隱形廣告鼓勵消費(fèi)者在無意識的情況下購物。

3.3】They are products’ tradition and shapes, shopping music and places of production

【試題解析】細(xì)節(jié)題。根據(jù)文章2,3,4,5段We fall for "tradition"和Music makes us buy和Shapes have a draw以及Places help decide可知傳統(tǒng)，音樂，形狀，以及地點(diǎn)都對人們的購物有影響。

4.4】To help shoppers choose the right products

【試題解析】推理題。作者在本文中揭露了一些隱形的廣告，目的在于告訴我們不要受到這些隱形廣告的影響，要購買那些自己真正需要的產(chǎn)品。

5.5】Yes, it does. Because the bear’s taste is improved/Because the bacteria is destroyed and it’s good for people’s health.

【試題解析】細(xì)節(jié)題。根據(jù)第二段最后一句This simple act, which caught on like wildfire, helped Corona become the best -selling imported beer in the U.S. market.可知這種啤酒賣得很好。