Plants are flowering faster than scientists predict in reaction to climate change, which could have long damaging effects on food chains and ecosystems.
“Global warming is having a great effect on hundreds of plant and animal species around the world, changing some living patterns.” scientists say.
Increased carbon dioxide (CO2) in the air from burning coal and oil can have an effect on how plants produce oxygen, while higher temperatures and changeable rainfall patterns can change their patterns of growth.
“Predicting species’ reaction to climate change is a major challenge in ecology,” said the researchers of several U.S. Universities. They said plants had been the key object of study because their reaction to climate change could have an effect on food chains and ecosystem services.
The study, published on the Nature website, uses the findings from plant life cycle studies and experiments across four continents and 1,634 species. It found that some experiments had underestimated the speed of flowering by 8.5 times and leafing by 4 times.
“Across all species, the experiments underestimated the speed of the advance—for both leafing and flowering—that results from temperature increases,” the study said.
“The design of future experiments may need to be improved to better predict how plants will react to climate change,” it said.
Plants are necessary for life on the Earth. They are the base of the food chain, using photosynthesis (光合作用) to produce sugar from carbon dioxide and water. They let out oxygen which is needed by nearly every organism on the planet.
Scientists believe the world’s average temperature has risen by about 0.8 ℃ since 1900, and nearly 0.2 ℃ every ten years since 1979.
So far, efforts to cut emissions of planet-warming greenhouse gases are not seen as enough to prevent the Earth heating up beyond 2 ℃ this century—a point scientists say will bring the danger of a changeable climate in which weather extremes are common, leading to drought, floods, crop failures and rising sea levels.
【小題1】What is the key information the author wants to give in Paragraph 1?

A.The increasing speed of flowering is beyond scientists’ expectation.
B.Climate change leads to the change of food production patterns.
C.Plants’ reaction to weather could have damaging effects on ecosystem.
D.Food chains have been seriously damaged because of weather.
【小題2】We can learn from the study published on the Nature website that _____.    
A.scientists should improve the design of the experiments
B.plants’ flowering is 8.5 times faster than leafing
C.there are 1,634 plant species on the four continents
D.the experiments failed to predict how plants react to climate change
【小題3】Scientists pay special attention to the study of plants because _____.     
A.they can prove the climate change clearly
B.they are very important in the food chains
C.they play a leading role in reducing global warming
D.they are growing and flowering much faster than before
【小題4】What can be inferred from the last two paragraphs about the world’s temperature?    
A.It has risen nearly 0.2 ℃ since 1979.
B.It is 0.8 ℃ higher in 1979 than that of 1990.
C.It needs to be controlled within 2 ℃ in this century.
D.Its change will lead to weather extremes.


【小題1】C
【小題2】A
【小題3】B
【小題4】D

解析試題分析:本文主要講述了植物對(duì)于氣候變化所作出的反應(yīng)會(huì)影響人類的食物鏈并影響整個(gè)生態(tài)系統(tǒng)。并介紹了與之有關(guān)的一些研究的情況。
【小題1】C 段落大意題。根據(jù)文章第一段第2句which could have long damaging effects on food chains and ecosystems.可知本段講述的是植物對(duì)于氣候變化的反應(yīng)能夠?qū)κ澄镦溡约吧鷳B(tài)系統(tǒng)有很大的影響。故C正確。
【小題2】A 細(xì)節(jié)題。根據(jù)文章倒數(shù)第三段“The design of future experiments may need to be improved to better predict how plants will react to climate change,” it said.可知在未來(lái)實(shí)驗(yàn)的設(shè)計(jì)應(yīng)該被進(jìn)一步地完善,現(xiàn)在的設(shè)計(jì)還有很大的缺陷。故A正確。
【小題3】B 細(xì)節(jié)題。根據(jù)文章第四段2,3行They said plants had been the key object of study because their reaction to climate change could have an effect on food chains and ecosystem services.植物是這個(gè)研究中的一個(gè)關(guān)鍵的研究對(duì)象。因?yàn)樗麄冊(cè)谑澄镦溨杏泻艽蟮淖饔。故B正確。
【小題4】D 推理題。根據(jù)文章最后一段So far, efforts to cut emissions of planet-warming greenhouse gases are not seen as enough to prevent the Earth heating up beyond 2 ℃ this century—a point scientists say will bring the danger of a changeable climate in which weather extremes are common, leading to drought, floods, crop failures and rising sea levels.可知地球氣溫的變化會(huì)帶來(lái)極端的氣候變化,導(dǎo)致很多的災(zāi)難如干旱,作物絕收以及海平面上升等等。故D正確。
考點(diǎn):考察環(huán)保類短文閱讀

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

What if we could replace oil with a fuel which produced no pollution and which everybody had equal access to?The good news is that we can, In fact, we are swimming in it—literally.
Hydrogen is one of the building blocks of the universe ,Our own sun is basically ,a big ,dense cloud of the stuff ,And hydrogen can be used to create electricity for power ,heat and light.
The problem is that hydrogen is everywhere and nowhere at the same time , It does not exist as a material on its own ,but is always part of something else, So it has to be separated before it can be used.
Most commercial hydrogen in use now is created from natural gas , As oil will start to run out in around the year 2030.,it makes sense to produce as much hydrogen as possible as soon as we can ,But natural gas supplies will also begin to run out soon after, Another source is needed.
Researchers are now using electricity to make water into hydrogen ,Companies are working on the problem in their own areas ,The first commercial hydrogen ,”fuel cells”for computers and mobile phones have already come on to the market ,Auto companies have also invested over US $2billion in the production of hydrogen fuelled cars
Thd nations of a hydrogen fuelled planet would not fight over evergy recourses, There would be a great reduction in pollution ,The only by-product of creating hydrogen is pure drinking water—something that is very scarce in many parts of the world ,But that is not where the good news ends, Once the costs of producing hydrogen have been brought down ,it will possibly provide power for a third of the Earth ‘s population that has no electricity.
And electricity creates wealth, In South A frica over the last decade there has been a large programme of electrification, Thanks to the programme , people do not have to spend their days looking firewood to burn for heat, And with electric light , they can work long into the night.
Some scientists see radical changes in the way the human race co-operates, Hydrogen creates clectricity, and is also created by it. With dual use fuel cells, everyone who consumes energy could also produce it ,Late at night, a man drives home in London and connects his car into the “world-wide hydrogen web”, which it supplies with electricity ,A few hours later, a man in Beijing uses that electricity to power the hydrogen cell in his car, Hydrogen could be the first democratic energy source.
Like all dreams of the future, it seems very far away, But the threat of war and terrorism in the Middle East has made governments and businesses more aware of the need to edn oil dependency and spend more time and money on hydrogen resource, So maybe the threat of war is not a completely bad thing for the future of the human race.
【小題1】What does the underlined word “it”in the last but one paragraph refer to?

A.wealthB.hydrogenC.electricityD.fuel
【小題2】What is the problem with using hydrogen as energy?
A.It has by-products
B.It has to be separated from other materials
C.It will make energy too cheap
D.It is too far away from us
【小題3】Why does the author give the example in the last but one paragraph?
A.To tell us that we produce energy while using hydrogen power
B.To tell us that hydrogen power does not produce pollution
C.To show hydrogen power can stop war
D.To show hydrogen power is cheap
【小題4】What is the author’s attitude about the future?
A.skepticalB.negativeC.indifferentD.positive
【小題5】What is the passage mainly about?
A.war and energy
B.the future of hydrogen as an energy resource
C.the disadvantages of oil
D.How to end war

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

Our environment isn’t as green and beautiful as it should be. There are steel monsters blocking out the sun, blowing out dangerous smoke, and letting out poisonous chemicals into rivers, cars producing harmful waste gas, people throwing out waste in a wrong way and all other kinds of sources that ruin the planet. Facing current environmental problems, people need to do their best to save the Earth.
You can see many big garbage dustbins in the streets. They’re not there for a show, but for you to drop your waste. We should realize that what a little we do does count. So next time you get that urge to throw gum or a chocolate package out of the car window, or “ accidentally” drop as you walk down the street, ask yourself how much waste you’ve been contributing to the environment with that bad habit going on for years.
At home, the first thing we can do to protect the environment is avoid letting water run continuously and make sure that taps(水龍頭)are not leaky(泄露的),which would help greatly in scrimping. Another is to use energy-saving lights, and turn them off before you leave the rooms. It’s not only energy-saving, but also cuts down electricity costs.
Recycling is a method to make items reusable. Many things you want to throw out can be made into new products through the reproducing process. Use your imagination to come up with ways on things that you can use again.
Pass the message of simple ways to save the environment on to kids. Starting with kids is a good way of teaching the message early in their lives, in the hope that they can carry it forward as they grow older.
With environmental protection awareness in mind, we can do what we can, for the results are to have a big effect on the planet. As long as we do our part, the world is one small step closer to being saved.
【小題1】The underlined word “scrimping” in the third paragraph can be replaced by _____.

A.savingB.cleaningC.cookingD.drinking
【小題2】From the fifth paragraph, we can know that ________.
A.protecting the environment begins with small chores
B.protecting the environment should start from childhood.
C.wonderful life comes from environmental protection
D.protecting the environment benefits the country and the people
【小題3】Which of the following isn’t true?
A.The more people do their part, the greener the environment will be.
B.Selling what you don’t want any more is a kind of recycling.
C.To protect the environment may help you save some money.
D.Your bad habits for the environment are a valuable contribution.
【小題4】Which of the following can be the best title for this passage?
A.The Use of Garbage Dustbin
B.How to Save Water and Electricity
C.How to Save the Environment
D.Our Current Environmental Problems

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

Electrical devices(儀器)could soon use power made by human energy. Scientists say they have developed an experimental device that produces electricity from the physical movement of a person walking. British scientist Max Donelan and other scientists in Canada and the United States developed the device.
The device connects to a person’s knee. As the person walks, the device captures energy each time the person slows down. To do this, the device helps with the slowing down movement of the leg. The movements of the walking person push parts of a small machine
that produces electricity. Using the device, an adult walking quickly could produce thirteen watts of electricity in just a minute. Donelan says walking at that speed could produce enough power to operate a laptop computer for six minutes.
There are several possible uses for the device. Developers say it could help people who work in areas without electricity to operate small computers. The device could also be used in hospitals to operate heart pacemakers(起搏器). It could even be used to assist in the movement of robotic arms and legs.
The experimental version of the device weighs about one and a half kilograms, but it is too costly for most people to buy. But the researchers hope to make a lighter, less costly version. An improved version shou1d be ready in one year.
The developers hope the device will one day help developing countries. Near1y twenty five
percent of people around the world live without electric power.
A similar product was invented in 2005 by Larry Rome of the University of Pennsylvania. He created a bag carried on a person’s back that also produces power from wa1king.The knee device does not produce as much electricity as the bag. But the bag requires the walker to carry a load of twenty to thirty kilograms.
【小題1】 The second paragraph mainly talks about     .

A.who developed the device
B.how the device works
C.several possible uses for the devices
D.how much electricity the device can produce
【小題2】 Compared with the device designed by Larry Rome, this new device     .
A.produces power without adding more loads to the walker
B.can produce more power in a much shorter time
C.needs to be equipped with a battery
D.can help the walker wa1k faster
【小題3】From the passage, we can learn that the electrical device can     .
A.help housewives operate the washing machine
B.make it much easier for us to go online
C.produce more electricity than that invented by Larry Rome
D.be applied in medicine to operate heart pacemakers

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

Life is to be enjoyed. There’s no point in giving up something you enjoy unless you get something back that’s even better. When people eat more healthfully, exercise, quit smoking, and manage stress better, they find that they feel so much better that it reconstructs the reason for making these changes from fear of dying to joy of living. The latest studies show that when you exercise and eat right:
YOUR BRAIN receives more blood flow and oxygen, so you become smarter, think more clearly, have more energy, and need less sleep. Two studies showed that just walking for three hours per week for only three months caused so many new neurons (神經(jīng)細(xì)胞) to grow that it actually increased the size of people’s brains!
YOUR FACE receives more blood flow, so your skin glows more and wrinkles less. You look younger and more attractive. In contrast, an unhealthy diet, chronic emotional stress and smoking reduce blood flow to your face so you age more quickly. Smoking accelerates aging because nicotine causes your arteries (動(dòng)脈) to narrow down, which decreases blood flow to your face and makes it wrinkle earlier. This is why smokers look years older than they really are.
YOUR GENES change. In May, a study was published in the Proceedings of the National Academy of Sciences showing that changing your lifestyle changes your genes.
YOUR TELOMERES (染色體端粒) get longer. Telomeres are the ends of our chromosomes (染色體) that control how long we live. As telomeres become shorter, then cells age more quickly, thus shortening your life.
Besides, one of the most interesting findings in the study was that the mothers’ awareness of stress was more important than what was really occurring in their lives. The researchers gave the women a questionnaire and asked them to rate on a three-point scale how stressed they felt each day, and how out of control their lives felt to them. The women who were aware that they were under heavy stress had significantly shortened and damaged telomeres compared with those who felt more relaxed. On the contrary, some of the women who felt relaxed despite raising a disabled child had more normal-appearing telomeres.
In other words, if you feel stressed, you are stressed; if you feel fine, you are fine.
【小題1】Which of the following are good for lengthening one’s life, according to the passage?
① eat healthy food ② drink plenty of water ③ take exercise ④ get up early
⑤ go to sleep early ⑥ release one’s stress

A.①③⑥ B.①②③ C.①⑤⑥ D.③④⑥
【小題2】The underlined words “your skin glows” in Paragraph 3 are closest in meaning to _________.
A.your skin becomes white as there is plenty of sunshine
B.your skin becomes smooth as there is much blood in it
C.your skin looks pink as you are healthy
D.your skin becomes soft as you exercise enough
【小題3】In the author’s opinion, when you exercise and eat right, you will experience some changes EXCEPT _________.
A.brains becoming cleverer B.faces having fewer wrinkles
C.a(chǎn)rteries turning narrower D.genes being changed
【小題4】From the last but one paragraph we learn that _________.
A.mothers will have more damaged telomeres if they raise a disabled child
B.mothers don’t know how to handle stress effectively
C.some women were asked to fill out a questionnaire about educating children
D.mothers’ positive attitudes are the key to managing their stress
【小題5】The best title for the passage would be _________.  
A.Eat better, live better B.Feel better, live longer
C.Less stress, fewer diseases D.Smoke more, age sooner

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

How long do you want to live? How many years might be added to a life? Do you want to live another 100 years or more? Some experts say that scientific advances will one day enable humans to last tens of years beyond what is now seen as the natural limit of the human life span.(壽命)
“I think we are knocking at the door of immortality(永生) , " said Michael Zey, a Montclair State University business professor and author of two books on the future. "I think by 2075 we will see it and that's a conservative estimate(保守的估計(jì))."
At the conference in San Francisco, Donald Louria, a professor at New Jersey Medical School in Newark said advances in using genes as well as nanotechnology(納米技術(shù)) make it likely that humans will live in the future beyond what has been possible in the past. "There is a great push so that people can live from 120 to 180 years," he said. "Some have suggested that there is no limit and that people could live to 200 or 300 or 500 years.
However, many scientists who research into ageing are doubtful about it and say the human body is just not designed to last past about 120 years. Even with healthier lifestyles and less disease, they say the failure of the brain and organs will finally lead all humans to death.
Scientists also differ on what kind of life the super aged might live. "It remains to be seen if you pass 120,you know, could you be healthy enough to have good quality of life?" said Leonard Poon, director  of the University of Georgia Gerontology Centre. "At present people who could get to that point are not in good health at all."
【小題1】By saying "we are knocking at the door of immortality", Michael Zey means ______.

A.they have got some ideas about living forever 
B.they are sure to find the truth about long living 
C.they believe that there is no limit of living 
D.they are able to make people live past the present life span 
【小題2】Donald Louria's attitude towards long living is that ______.
A.people can live from 120 to 180 
B.it is possible for humans to live longer in the future  
C.the human body is designed to last past about 120 years 
D.it is still doubtful how long humans can live 
【小題3】The underlined word "it"( in Paragraph 4)refers to______.
A.using genes as well as nanotechnology 
B.the idea of living beyond the present life span 
C.a(chǎn) great push  
D.the conservative estimate 
【小題4】What would be the best title for this text? 
A.No Limit for Human Life B.Science, Technology and Long Living 
C.Living Longer or Not D.Healthy Lifestyle and Long Living 

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

How to be Prepared
Electricity, water, gas and telephone may not be working after an earthquake. The police and fire department are likely to be tied up. You should be prepared to take care of yourself for at least three days, preferably for a week.
This list can also be applied to other disasters, such as floods or wildfires.
1. food and water (a gallon a day per person)
2. a first aid kit
3. a fire extinguisher suitable for all types of fires
4. flashlights, a portable radio extra batteries
5. blankets, clothes, shoes and money (ATMs may not work)
6. baby and pet food
It’s also a good idea to decide beforehand how and where your family will reunite if separated during a quake and to conduct in-home practice drills.
During an Earthquake
If you are indoors, stay there. Get under and hold onto a desk or table, or stand against an interior wall. Stay away from exterior walls, glass, heavy furniture, and stay away from windows and outside walls and do not use the elevator.
If you are outside, get into the open, stay into the open, stay away from buildings, power lines or anything else that could fall on you.
If you are driving, move the car out of traffic and stop, avoid parking under or on bridges or overpasses, Try to get clear of trees, light posts, signs and power lines.
If you are in a crowded public place, avoid panicking and do not rush for the exit. Stay low and cover your head and neck with your hands and arms.
After an Earthquake
If the phone is working, only use it in case of emergency. Likewise, avoid driving if possible to keep the streets clear for emergency vehicles.
Be aware that items may fall out of cupboards or closets when the door is opened, and also that chimneys can be weakened and fall with touch. Check for cracks and damage to the roof and foundation of your home.
Listen to the radio for important information and instructions. Remember that aftershocks, sometimes large enough to cause damage in their own right, generally follow large quakes.
If you leave home, leave a message telling friends and family your location.
【小題1】Which of the following items is unnecessary to prepare before an earthquake?

A.BatteriesB.CashC.MedicineD.Creditcard
【小題2】When an earthquake comes,you should ______. 
A.hideyourselfinthekitchen
B.rushfortheexitimmediately
C.stayawayfromheavyobjects
D.callthepolicerightaway
【小題3】When an earthquake is over,you should______. 
A.driveacartotakeyourfamilytothesafeplace
B.checkthesecurityofyourhome
C.callyourrelativestotellthemyouaresafe
D.clearupthemessassoonaspossible.
【小題4】Which of the following sentences is true according to the passage? 
A.You’dbettermakeitclearhowandwhereyourfamilywillreuniteifseparatedduringaquakeafterthequakehappens.
B.Ifyouareindoors,getintotheopen.
C.Ifyouareinacrowdedpublicplace,avoidpanickinganddorushfortheexit.
D.Ifthephonestillworks,onlyuseitwhennecessary.
【小題5】What does the underlined word “aftershock ” mean? 
A.Alessseriousquakefollowingalargeearthquakeinthesamearea.
B.Afurtherreactionfollowingtheshockofadeeplydisturbingthing.
C.Amessonehastodealwithafteraterriblething.
D.Aninstructionthegovernmentgivestosolveproblems.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

A scientist turns out to be able to see the future by offering each of some four-year-olds a piece of candy and watching how he or she deals with it. Some children reach eagerly for the treat they see. Some last a few minutes before they give in. But others are determined to wait until the last moment.
By the time the children reach high school, something remarkable has happened. A survey found that those who as four-year-olds had enough self-control to hold out generally grew up to be more popular, adventurous, confident and dependable. The children who gave in to temptation(誘惑) early were more likely to be lonely, easily frustrated and inflexible(頑固的).
Actually, the ability to delay reward is a sign of emotional intelligence which doesn't show up on an IQ test.
The hardware of the brain and the software of the mind have long been scientists' concerns. But brain theory can't explain what we wonder about most, like the question why some people remain upbeat in the face of troubles that would sink a less resistant soul.
Here comes the theory of Daniel Goleman, writer of Emotional Intelligence: when it comes to predicting people's success, brain ability measured by IQ may actually matter less than the qualities of mind once thought of as “character”.
EQ is not the opposite of IQ. What researchers have been trying to understand is how they work together; how one's ability to handle stress, for instance, affects the ability to concentrate and put intelligence to use. Among the ingredients (要素) for success, researchers now generally agree that IQ counts for about 20%; the rest depends on everything from social class to luck.
While many researchers in this relatively new field are glad to see emotional issues finally taken seriously, some few fear EQ invites misuse.
【小題1】The experiment with the four-year-olds makes it clear that ________.

A.the age of 4 is a proper time for scientific experiment 
B.emotional intelligence won't show up until adolescence 
C.the ability of self-control plays a role in personal success 
D.candy can be used to measure a person's emotional intelligence 
【小題2】Which of the following is TRUE of EQ and IQ according to the text?
A.There is no link between EQ and IQ. 
B.The higher a person's IQ is, the higher his or her EQ is. 
C.Some people can be blessed with lots of both, but some with little of either. 
D.Scientists are trying to discover the way in which EQ and IQ work together. 
【小題3】The underlined word “upbeat” in Paragraph 4 probably means “________”.
A.kind B.floating C.excited D.optimistic 
【小題4】 Why does the author mention the experiment at the beginning of the text?
A.To amuse both the children and readers. 
B.To prove the scientist’s wisdom. 
C.To introduce the topic of the text. 
D.To show us how to do an IQ test. 
【小題5】What is most likely to be written in the paragraph that follows?
A.Information about famous people with high EQ. 
B.Examples showing the opposite voice about EQ. 
C.Some reasons why EQ is relatively new field. 
D.Strong demands for basic emotional education. 

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源: 題型:閱讀理解

Television is a relatively stable advertising medium. In many ways, the television ads today are almost the same to those two decades ago. Most television ads still feature actors, still run 30 or 60 seconds, and still show a product. However, the different medium of the Internet causes unique challenges to advertisers, forcing them to adapt their practices and techniques.
In the early days of Internet marketing, online advertisers used banner (框式廣告) and pop-up ads (彈出式廣告) to attract customers. These techniques reached large audiences, led to many sales leads, and came at a low cost. However, a small number of Internet users began to consider these advertising techniques annoying. Yet because marketing strategies relying heavily on banners and pop-ups produced results, companies invested growing amounts of money into purchasing these ad types. As consumers became more complicated, frustration with these online advertising techniques grew. Independent programmers began to develop tools that blocked banner and pop-up ads.
A major development in online marketing came with the introduction of pay-per-click ads. Unlike banner or pop-up ads, which originally required companies to pay every time a website visitor saw an ad, pay-per-click ads allowed companies to pay only when an interested potential customer clicked on an ad. More importantly, however, these ads are not affected by the pop-up and banner blockers. As a result of these advantages and the incredible growth in the use of search engines, which provide excellent places for pay-per-click advertising, a great number of companies began turning to pay-per-click marketing. However, as with the banner and pop-up ads, pay-per-click ads came with their shortcomings. When companies began pouring billions of dollars into this emerging medium, online advertising specialists started to notice the presence of what would later be called click fraud (欺詐): representatives of a company with no interest in the product advertised by a competitor click on the competitor’s ads simply to increase the marketing cost of the competitor. Click fraud grew so rapidly that marketers sought to diversify (擺脫) their online positions away from pay-per-click marketing through new mediums.
Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoids constancy (持續(xù)性) and welcomes change.
【小題1】What is the main idea of the passage?

A.The pace of the Internet’s evolution is increasing and will only increase in the future.
B.Internet advertising fails to reach Internet users, causing ads to be blocked.
C.The Internet has experienced dramatic changes in short periods of time.
D.Rapid development of the Internet calls for new advertising strategies and mediums.
【小題2】As an advertising medium, the television and the Internet mainly differ in ________.
A.the type of individual each medium reaches
B.whether the medium is interactive
C.the pace at which the medium develops
D.the cost of advertising with each medium
【小題3】According to the passage, which of the following is a typical click fraud?
A.Using software to block competitors’ advertisements.
B.Clicking on the pay-per-click ads of competitors.
C.Clicking on the banner advertisements of opponent companies.
D.Using search engine to attack the pages of competitors.
【小題4】What does the author imply about the future of pay-per-performance advertising?
A.It will eventually become less popular just like other forms of Internet advertising.
B.It will not face shortcomings due to its differing approach to online marketing.
C.Internet users will develop free software to block its effectiveness.
D.Although it improves on pay-per-click advertising, it still suffers from click fraud.

查看答案和解析>>

同步練習(xí)冊(cè)答案