You might notice something new in the next few years as you watch Disney programs: Starting in 2015, there won’t be any candy, sugary cereal or fast-food commercials aimed at kids.

The Walt Disney Company has become the first major media company to ban ads for junk food on its TV channels, radio stations and websites. It hopes this will stop kids from making poor food choices.

First Lady Michelle Obama called it a “game changer” that is sure to send a message to the rest of the children’s entertainment industry. “Just a few years ago, if you had told me or any other mom or dad in America that our kids wouldn’t see a single ad for junk food while they watched their favorite cartoons on a major TV network, we wouldn’t have believed you, ”said the First Lady, who heads a campaign to help stop child obesity.

The ban would apply to Disney-owned ABC stations as well as Radio Disney and Disney-owned websites aimed at families with young children. In addition, Disney plans to make changes to its kids’ menus at theme parks and resorts(度假勝地). Fast-food options will be replaced with healthier choices, such as smoothies(果汁), apples, vegetables and yogurt.

In addition to candy bars and fast-food meals, other foods that don’t meet Disney’s nutritional standards will be banned from the company’s kid-targeted media. Any cereal with 10 grams or more of sugar per serving will be off the air. There will be no ads for full meals of more than 600 calories. Juices with high levels of sugar and foods with too much salt will also be pulled.

Leslie Goodman, Disney’s senior vice-president of Corporate Citizenship, said a company that wants to advertise will need to show that it offers a range of healthy options.

Disney isn’t the only one pushing away unhealthy foods. Last week, New York City Mayor Michael Bloomberg suggested a ban on drinks over 16 ounces sold in movie theaters, restaurants and convenience stores in the Big Apple. He says large, sugary drinks are partly to blame for obesity.

1. What will the Walt Disney Company do from 2015?

A. Produce more and better cartoons for young kids.

B. Stop broadcasting advertisements for junk food on TV.

C. Help kids develop healthy lifestyle in the program.

D. Provide healthier food for kids while they are watching programs.

2. What Michelle Obama said suggests that while watching cartoons　　　.

A. kids didn’t believe what the commercials said

B. kids don’t enjoy eating candy, sugary cereal or junk food

C. kids would see a lot of fast-food commercials on TV

D. kids find pleasure in watching fast-food commercials

3. The underlined phrase “be off the air” in Paragraph 5 probably means“　　　”.

A. not be broadcast　　　B. be in need

C. become popularD. be praised

4. According to Michael Bloomberg, to fight child obesity, kids should　　　.

A. watch fewer cartoons

B. drink less sugary drinks

C. not go to movie theaters

D. take more physical exercise

 

1.B

2.C

3.A

4.B

【解析】

【文章大意】迪士尼公司將成為第一家停止在自己的公共媒體上為垃圾食品做廣告的公司。

1.選B。細節(jié)理解題。根據(jù)第二段中的The Walt Disney Company has become the first major media company to ban ads for junk food on its TV channels, radio stations and websites. 可知迪士尼公司將會在電視臺、廣播臺和網(wǎng)站上停止做垃圾食品的廣告。故選B項。

2.2】選C。推理判斷題。根據(jù)第三段中第一夫人說的話“Just a few years ago, if you had told me or any other mom or dad in America that our kids wouldn’t see a single ad for junk food while they watched their favorite cartoons on a major TV network, we wouldn’t have believed you, ”可知以前在電視上孩子們經(jīng)常會看到垃圾食品的廣告。故選C項。

3.3】選A。詞義猜測題。根據(jù)第五段第一句話In addition to candy bars and fast-food meals, other foods that don’t meet Disney’s nutritional standards will be banned from the company’s kid-targeted media. 可知任何不能達到迪士尼公司營養(yǎng)標準的食品都不會在公司的以孩子為對象的媒體上出現(xiàn), 再結(jié)合短語出現(xiàn)的句子可知本短語的意思為“不被宣傳”。故選A項。

4.4】選B。細節(jié)理解題。根據(jù)最后一段中的Michael Bloomberg suggested a ban on drinks over 16 ounces sold in movie theaters, restaurants and convenience stores in the Big Apple. He says large, sugary drinks are partly to blame for obesity. 可知選B項。

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