Apple’s logo is one of the most familiar icons(圖標(biāo))around the world．

But what’s the story about the Apple logo? The image of the apple is obvious，because that’s the name of the company．What about the bite? The famous story is that the logo shows respect and honour for Alan Turing．He was the father of computer science．He researched artificial intelligence(人工智能)and unlocked German wartime codes(密碼)．However，after the war，he was put into prison，because of his beliefs．He could not stand the looking down and chose to bite a poisoned apple to end his life in the prison．

　 However，Rob Janoff，who designed the famous Apple logo，said，“It’s not the truth, but only a legend．The real reason why I designed it with a bite is very simple．I wanted people to get that it was an apple not a cherry．When I go to markets to buy apples，I always mistake apples for cherries．It really has nothing to do with the scientist．”

　 Are you kidding? An apple is much bigger than a cherry. It’s very easy to tell. But if you use an apple to design a logo, some people may mistake it for a cherry.

36. Both the apple and the cherry are almost the same actually in________．

　 A·shape　 B．size　 C．colour　 D．weight

37. According to the passage，Alan Turing________.

A．died in the prison

B．used an apple to design a logo

C．was put into prison during the war

D．was the father of a computer company

38. What’s the purpose of writing the passage about the apple logo?

A．To introduce its designer．

B．To tell us a legend about it．

C．To try to find the truth of it．

D．TO explain its market research．

　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　

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相關(guān)習(xí)題

科目：高中英語 來源：2004全國各省市高考模擬試題匯編(天利38套)·英語 題型：050

閱讀理解

閱讀下列短文，從題中所給的四個(gè)選項(xiàng)(A，B，C和D)中，選出最佳選項(xiàng)。

　　The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgement as to their competitors' role when making marketing strategy decisions. If major compettors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple's major competitors.

　　Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature (特性) illustrates (show) computer manufacturers' (producer) new attitude of giving customers the features they want. Making Apple computers capable of running. IBM software is Apple's effort at making the Machintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.

　　The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.

　　Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (圖形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.

1．According to the passage, Apple Computer, Inc. has introduced the Mackintosh Ⅱ and the Mackintosh SE because ________.

[　　]

A．it wants to make its machines specialize in specific uses ________.

B．it wants to stay ahead of IBM in the competitive computer market

C．it expects its major competitor IBM to follow its example

D．IBM is changing its computer models continuously

2．Apple hopes to increase Mackintosh sales chiefly by ________.

[　　]

A．improving the color graphics of its new models

B．copying the marketing stategies of IBM

C．giving the customers what they want

D．making its new models capable of running IBM software

3．It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by ________.

[　　]

A．incorporating (合并) features that make their products special

B．making their computers more expensive

C．making their computers run much faster

D．copying each other's technology

4．The best title for the passage would be ________.

[　　]

A．Apple's New Computer Technology

B．Apple's New Personal Computers

C．Apple's Research Activities

D．Apple's Efforts to Stay Ahead of IBM

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科目：高中英語 來源：黃崗中學(xué) 高一英語（下冊）、階段綜合測試（三） 題型：050

　　The competition among producers of personal computers is basically a race to get the best，newest products to the marketplace．Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing decisions．If major competitors are changing their products，then a marketer may want to follow suit to remain competitive．Apple Computer，Inc．has introduced two new，faster personal computers，the Mackintosh II and Mackintosh SE，expecting the introduction of a new PC by IBM，one of Apple's major competitors．

　　Apple's new computers are much faster and more powerful than its earlier models．The improved Mackintosh is able to run programs that were impossible to run on an Apple PC，including IBM-compatible（兼容的） programs．This compatibility quality shows computer producers' new attitude of giving customers the qualities they want．Making Apple computers capable （有能力的）of running IBM software is Apple's effort at making the Mackintosh compatible with IBM computers and thus more popular in the office，where Apple hopes to increase sales．Users of the new Apple can also add accessories（附件） to make their machines specialize in specific uses，such as engineering and writing．

　　The new computers stand for a big improvement over past models，but they also cost much more．Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer．Apple wants to stay in the high-price end of the personal computer market to provide money for the research for even faster，more sophisticated（精密的）computers．

　　Even though Apple and IBM are major competitors，both companies realize that their competitor's computers have certain qualities that their own models do not．The Apple line has always been popular for its sophisticated color graphics （制圖），but the IBM machines have always been favored in offices．In the future，there will probably be more compatibility between the two companies' products，which no doubt will require that both Apple and IBM change marketing plans．

1．According to the passage，Apple Computer，Inc．has introduced the Mackintosh II and the Mackintosh SE because ________．

A．IBM is also putting new computer models onto the market

B．it wants to make its machines specialize in specific uses

C．it wants to stay much ahead of IBM in the competitive computer market

D．it expects its major competitor IBM to follow its example

2．Apple hopes to increase Mackintosh sales chiefly by ________．

A．making its new models capable of running IBM software

B．improving the color graphics of its new models

C．copying the marketing plans of IBM

D．giving the customers more choices

3．Apples sells its new computer models at a high price because________．

A．they have new qualities and functions

B．they are more sophisticated than other models

C．they have new accessories

D．it wants to get more money for future research

4．It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by________．

A．copying each other's technology

B．including qualities that make their products different

C．making their computers more expensive

D．making their computers run much faster

5．The best title for the passage would be ________．

A．Apple's Efforts to Stay Much Ahead of IBM

B．Apple's New Computer Technology

C．Apple's New Personal Computers

D．Apple's Research Activities

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科目：高中英語 來源：101網(wǎng)校同步練習(xí)　高二英語　外語教學(xué)與研究出版社 題型：050

　　The competition among producers of personal computers is essentially a race to get the best, most innovative(革新的)products to the marketplace．Marketers in this environment frequently have to make a judgment as to their competitors’ role when making marketing strategy(戰(zhàn)略性的)decisions．If major competitors are changing their products, then a marketer may want to follow suit to remain competitive．Apple Computer, Inc．has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of(預(yù)期)the introduction of a new PC by IBM, one of Apple’s major competitors．

　　Apple’s new computers are much faster and more powerful than its earlier models．The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM－compatible(兼容的)programs．This compatibility feature(特點(diǎn))shows computer manufactures’ new attitude of giving customers the features they want．Making Apple computers able to run IBM software is Applets effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales．Users of the new Apple can also add accessories(附件)to make their machines specialize in specific uses, such as engineering and writing．

　　The new computers represent a big improvement over past models but they also cost much more．Company officials do not think the higher price will slow down buyers who want to step up a more powerful computer．Apple wants to stay in the high－price end of the personal computer market to finance research for even faster, more satisfying computers．

　　Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not．The Apple line has always been popular for its satisfying color graphics(圖形), whereas the IBM machines have always been favored in offices．In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies．

(1)

According to the passage, Apple Computer, Inc．has introduced the Mackintosh II and the Mackintosh SE because ________．

[　　]

A．

IBM is changing its computer models continuously

B．

it wants to make its machines specialize in specific uses

C．

it wants to stay ahead of IBM in the competitive computer market

D．

it expects its major competitor IBM to follow its example

(2)

Apple hopes to increase Mackintosh sales chiefly by ________．

[　　]

A．

making its new models able to run IBM software

B．

improving the color graphics of its new models

C．

copying the marketing strategies of IBM

D．

giving the customers what they want

(3)

It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by ________．

[　　]

A．

copying each other’s technology

B．

incorporating features that make their products distinctive(特色)

C．

making their computers more expensive

D．

making their computers run much faster

(4)

The best title for the passage would be ________．

[　　]

A．

Apple’s Efforts to Stay Ahead of IBM

B．

Apple’s New Computer Technology

C．

Apple’s New Personal Computers

D．

Apple’s Research Activities

查看答案和解析>>

科目：高中英語 來源：福建省三明一中2012屆高三第二次學(xué)段考英語試題 題型：050

閱讀理解

　　Steve Jobs, Apple’s chief executive, made his first public appearance since going on medical leave six weeks ago, taking the stage at a San Francisco media event to introduce the iPad 2, the second generation of the company’s tablet computer．

　　Thin but energetic, Mr Jobs showed off a thinner iPad．“We’ve been working on this product for a while and I just didn’t want to miss this day,” he said．

　　His absence has concerned investors, especially since the group has given no details of his condition．He was diagnosed(確診)with cancer in 2004 and had a liver transplant(肝臟移植)during almost six months of medical leave in 2009．People close to him said last month his health had been changing．

　　Apple’s stock(股票)rose more than 2 percent in the minutes after Mr Jobs began speaking, then gave up some of its gain as he detailed the iPad 2．

　　The device will go on sale in black and white versions in the US on March 11 and in 26 other countries, including the UK, Germany and Japan, on March 25．

　　Most of the improvements in the latest version had been expected, including a camera in the front and back for video conferencing, taking photos and videos．The iPad 2 is one-third thinner than the original tablet(平板電腦)and slightly lighter．In the US it will work with AT&T and Verizon, the top two mobile carriers．The pricing will be the same to the 2010 iPad at its introduction, ranging from ＄499 to ＄829 in six models．But Apple dropped prices on the older iPad on Wednesday by ＄100 across the board．

　　Apple has made the most of its year-long head start in tablets, selling 15,000,000 units of the older iPad last year and taking about 85 percent of the market．It is predicted that Apple’s fresher tablet would claim 80 percent of the US market this year, or 20,000,000 out of 24,000,000 total shipped(出貨量)．

　　Motorola, BlackBerry maker Research in Motion, Samsung and others have brought out competing tablets, many based on Google’s Android software．

　　Mr Jobs said the rest of the field was still catching up with the first iPad and their markets for applications designed for tablets had, at best, 100 small programs．This compares with 65,000 on Apple’s applications store．

(1)

In what respect are the iPad 2 and the 2010 iPad exactly alike?

[　　]

A．

The weight．

B．

The camera．

C．

The thickness．

D．

The pricing at the introduction．

(2)

How many tablet computers were sold in the market last year?

[　　]

A．

About 15,000,000．

B．

About 17,000,000．

C．

About 20,000,000．

D．

About 24,000,000．

(3)

What makes Apple’s tablets superior(優(yōu)越于)to the competing tablets of other companies?

[　　]

A．

The low price．

B．

The Android software．

C．

The full kinds of models．

D．

The tens of thousands of applications．

(4)

What is the best title for the text?

[　　]

A．

Jobs on Stage to Introduce iPad 2

B．

iPad 2 Better than the Original

C．

Best Applications for iPad 2

D．

iPad 2 VS Competitors

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科目：高中英語 來源：江西省上饒縣中學(xué)2012屆高三第三次月考英語試題 題型：050

閱讀理解

　　Steve Jobs, Apple’s chief executive, made his first publics appearance since going on medical leave six weeks ago, taking the stage at a San Francisco media event to introduce the iPad 2, the second generation of the company’s tablet computer．

　　Thin but energetic, Mr．Jobs showed off a thinner iPad．“ We’ve been working on this product for a while and I just didn’t want to miss this day．” He said．

　　His absence has concerned investors, especially since the group has given no details of his condition．He was diagnosed with cancer in 2004 and had a liver transplant during almost six months of medical leave in 2009．People close to him said last month his health had been changing．

　　Apple’s stock(股票)rose more than 2 per cent in the minutes after Mr．Jobs began speaking, then gave up some of its gain as he detailed the iPad 2．

　　The iPad 2 will go on sale in black and white versions in the US on March 11 and in 26 other countries, including the UK and Germany, on March 25．

　　Most of the improvements in the latest version had been expected, including a camera in the front and back for video conferencing, taking photos and videos．The iPad 2 is one-third thinner than the original tablet and slightly lighter．In the US it will work with AT&T and Verizon, the top two mobile carriers(運(yùn)營商)．The pricing will be the same to the 2010 iPad at its introduction, ranging from ＄499 to ＄829 in six models．But Apple dropped prices on the older iPad on Wednesday by ＄100 across the board．

　　Apple has made the most of its year-long head start in tablets, selling 15,000,000 units of the older iPad last year and taking about 85 per cent of the market．It is predicted that the iPad 2 would claim 80 per cent of the US market this year, or 20,000,000 out of 24,000,000 total shipped(出貨量)．

　　Motorola, Blackberry maker Research in Motion, Samsung and others have brought out competing tablets, many based on Google’s Android software．

　　Mr．Jobs said the rest of the field was still catching up with the first iPad and their markets for applications designed for tablets had, at best, 100 small programs．This compares with 65,000 on Apple’s application store．

(1)

Why are the investors of Apple worried according to the text?

[　　]

A．

Apple’s stock price changes a lot．

B．

Steve Jobs’ health condition is not stable．

C．

The iPad 2 has some technical drawbacks．

D．

Apple faces strong competition from other companies．

(2)

In what respect are the iPad 2 and the 2010 iPad exactly alike?

[　　]

A．

The weight．

B．

The camera．

C．

The thickness．

D．

The pricing at the introduction．

(3)

How many tablet computers were sold in the market last year?

[　　]

A．

About 15,000,000．

B．

About 17,000,000．

C．

About 20,000,000．

D．

About 24,000,000．

(4)

What makes Apple’s tablets superior to the competing tablets of other companies?

[　　]

A．

The low price．

B．

The Android software．

C．

The full kinds of models．

D．

The tens of thousands of applications．

(5)

What is the best title for the text?

[　　]

A．

Jobs on Stage to Introduce iPad 2

B．

iPad 2 Better than the Original

C．

Best Applications for iPad 2

D．

iPad 2 vs．Competitors

查看答案和解析>>

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