Question

Multitasking

What is the first thing you nitice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.

Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (實(shí)體店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

1.According to the passage, what is an increasingly powerful tool in the success of some brand store?

A. Friendly assistant.B. Unique scents.

C. Soft background musicD. attractive window display.

2.E-shops are mentioned in the passage to _______ .

A. ashow the advantages of brick-and-mortar stores

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. introduce the rise of e-commerce

3.The underlined word “destination” in Paragraph 5 means _______ .

A. a platform that exhibts goods

B. a spot where travelers like to stay

C. a place where customers love to go

D. a target that a store expects to meet

4.The main purpose of the passage is to ______ .

A. compare and evaluateB. examine and assess

C. argue and discussD. inform and explain

 

Answer 1

1.B

2.A

3.C

4.D

【解析】

【文章大意】本文是一篇說明文。文章介紹了采用香味提高銷售量的理念。文章講述了香味對(duì)于傳統(tǒng)實(shí)體店的影響。各大品牌店都加強(qiáng)了味覺對(duì)顧客消費(fèi)欲求的刺激，并根據(jù)商品不同調(diào)節(jié)香味。

1. B 考查細(xì)節(jié)閱讀。根據(jù)第二段“And it is providing to be an increasing powerful tool in encouraging people to purchase”可知，此句中的it指的是前面的scent.故此題選B。

2. A 考查判斷推理。根據(jù)第五段“while e-shops …only bricks-and-mortar stores (實(shí)體店) can offer a full experience”一句來判斷，作者的傾向非常明顯，認(rèn)為實(shí)體店能提供完成購(gòu)物體驗(yàn)，即強(qiáng)調(diào)傳統(tǒng)實(shí)體店的優(yōu)勢(shì)。故選A。

3. C 考查詞義猜測(cè)�！癲estination”的本意是目的地，與上面提到的“shop”場(chǎng)地相通，但意義迥異，不僅是購(gòu)物的地方，更多的是一種購(gòu)物的完整體驗(yàn)，有視覺、聽覺和味覺的多重享受。這里的意義是針對(duì)消費(fèi)者而言的，而不是商店或商家。A、D選項(xiàng)都是針對(duì)商家說的，而B跟文章沒有關(guān)系。故本題選C。

4. D 考查主旨大意的推斷。這篇文章主要是談?wù)撓阄秾?duì)購(gòu)物心理的影響，是一篇說明文，所以重在介紹和解釋香味對(duì)于實(shí)體店的影響。A項(xiàng)意為對(duì)比和評(píng)估，對(duì)比談到了，而評(píng)價(jià)涉及較少；B意為檢測(cè)和評(píng)估，科學(xué)檢測(cè)意味太濃，跟本文大意不符。C項(xiàng)意為爭(zhēng)辯，沒有批評(píng)靶子的情況下，這種說法不成立。所以本題選D，只是介紹了解釋了“香味”，沒有進(jìn)行科學(xué)試驗(yàn)。

考點(diǎn)：考查說明文類閱讀