What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intention to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce電子商務(wù)) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (實(shí)體店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

1. E-shops are mentioned in the passage to _______ .

A. introduce the rise of e-commerce

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. show the advantages of brick-and-mortar stores

2. The underlined word “destination” in Paragraph 5 means _______ .

A. a platform that exhibits goods

B. a spot where travelers like to stay

C. a place where customers love to go

D. a target that a store expects to meet

3.The main purpose of the passage is to ______ .

A. compare and evaluate B. inform and explain

C. examine and assess D. argue and discuss

4. According to the passage, what is an increasingly powerful tool in the success of some brand store?

A. Unique scents. B. Friendly assistant.

C. Soft background music D. attractive window display.

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完形填空

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________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

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短文改錯(cuò)

假定英語課上老師要求同桌之間交換修改作文，請(qǐng)你修改你同桌寫的以下作文。文中共有10處語言錯(cuò)誤，每句中最多有兩處。每處錯(cuò)誤涉及一個(gè)單詞的增加、刪除或修改。

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注意: 1.每處錯(cuò)誤及其修改均僅限一詞；2.只允許修改10處, 多者（從第11處起）不計(jì)分。

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短文改錯(cuò)

假定英語課上老師要求同桌之間交換修改作文，請(qǐng)你修改你同桌寫的以下作文。文中共有10處語言錯(cuò)誤，每句中最多有兩處，每處錯(cuò)誤涉及一個(gè)單詞的增加、刪除或修改。

增加：在缺詞處加一個(gè)漏字符號(hào)（∧），并在其下面寫出該加的詞。

刪除：把多余的詞用斜線（＼）劃掉。

修改：在錯(cuò)的詞下劃一橫線，并在該詞下面寫出修改后的詞。

注意：1. 每處錯(cuò)誤及其修改均僅限一詞；

2. 只允許修改10處，多者（從第11處起）不計(jì)分。

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