Question

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.

    Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包裝)in green, yellow or brown because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

    When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.

   The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

   It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

   The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推銷(xiāo)) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才)to sell it.”

Which of the following may trick a shopper into buying a product according to the text?

   A. The cost of its package.

   B. The price of the product.

   C. The color of its package.

   D. The brand name of the product.

The underlined part “the colors turned the customers off”(in Para.3) means that the colors ____.

   A. attracted the customers strongly

   B. had weak effects on the customers

   C. tricked the customers into shopping

   D. caused the customers to lose interest

Which of the following is the key to the success in product sales?

   A. The way to promote goods.

   B. The discovery of a genius.

   C. The team to produce a good product.

   D. The brand name used by successful producers.

Which of the following would be the best title for this text?

   A. Choice of Good Products

   B. Disadvantages of Products

   C. Effect of Packaging on Shopping

   D. Brand Name and Shopping Tricks

Answer 1

【小題1】C

【小題2】D

【小題3】A

【小題4】C

解析:

【小題1】本題考查考生對(duì)文中細(xì)節(jié)的理解程度。文中提出包裝吸引購(gòu)買(mǎi)者，而外觀顏色則是包裝的一大要素，因而選C。

【小題2】本題考查考生根據(jù)上下文推測(cè)詞組的能力。文中舉例說(shuō)明了一種鎮(zhèn)痛藥由于開(kāi)始時(shí)顏色不佳令購(gòu)買(mǎi)者毫無(wú)興趣，改頭換面后銷(xiāo)量大增。

【小題3】本題考查考生根據(jù)上下文理解文中語(yǔ)句的能力。文中從始至終認(rèn)為銷(xiāo)售商品成功的秘密在于促銷(xiāo)手段，這一思想從肥皂商的言談中可見(jiàn)一斑：“Any fool can make soap, but it takes a genius to sell it.”

【小題4】本題考查考生對(duì)全文的概括總結(jié)能力。從全文來(lái)看，敘述對(duì)象是商品中的包裝技巧對(duì)銷(xiāo)售的影響和作用，因而選C。細(xì)節(jié)理解題。由第一段后部分可知。He built a new hospital in his old hometown in the Congo. 可知應(yīng)選D。