In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特許經(jīng)營) other copies of their restaurants. The agreement included the right to duplicate(復(fù)制) the menu, the equipment, even their red and white buildings with the golden arches(拱門).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.
小題1: This passage mainly talks about _______.
A．the development of fast food services
B．how McDonald’s became a billion-dollar business
C．the business careers of Mac and Dick McDonald
D．Ray Kroc’s business talent
小題2:Mac and Dick managed all of the following businesses except _______.
A．a(chǎn) drive-inB．a(chǎn) theater
C．a(chǎn) cinemaD．a(chǎn) barbecue restaurant
小題3: We may infer from this passage that _______.
A．Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.
B．the place the McDonalds chose was the only source of the great popularity of their drive-in
C．forty years ago there were lots of fast-food restaurants
D．Ray Kroc was a good businessman
小題4:The passage suggests that _______.
A．creativity is an important element of business success
B．Ray Kroc was the close partner of the McDonald brothers
C．Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D．California is the best place to go into business

小題1:B
小題2:C
小題3:D
小題4:A

“麥當(dāng)勞”是家喻戶曉的世界著名快餐飲食品牌。本文介紹了Mac and Dick McDonald兩兄弟最初創(chuàng)業(yè)及 Kroc 購買該品牌經(jīng)營權(quán), 復(fù)制和發(fā)展“麥當(dāng)勞”的一些情況。
小題1:主旨題。通讀全文可知本文主要介紹 Mac and Dick McDonald 兩兄弟的最初創(chuàng)業(yè)及 Kroc 購買該品牌經(jīng)營權(quán)的情況，由此可知答案為 B。
小題2:細(xì)節(jié)題。根據(jù)第 1 段第 3 句話 They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in可知答案為 C。
小題3:判斷題。根據(jù)第 3 段第 2 句 He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特許經(jīng)營) other copies of their restaurants.可以做出正確判斷。
小題4:主旨題。從全文可得出結(jié)論：創(chuàng)造力是事業(yè)成功的重要因素。
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：閱讀理解

The United States is one of the few countries in the world that has an official day on which fathers are honored by their children. On the third Sunday in June, fathers all across the United States are given presents, treated to dinner or otherwise made to feel special.
However, the idea for creating a day for children to honor their fathers began in Spokane, Washington. A woman by the name of Sonora Smart Dodd thought of the idea for Father’s Day while listening to a Mother’s Day sermon① in 1909. Having been raised by her father, Henry Jackson Smart, after her mother died, Sonora wanted her father to know how special he was to her. It was her father that made all the parental sacrifices② and was, in the eyes of his daughter, a selfless and loving man. Sonora’s father was born in June, so she chose to hold the first Father’s Day celebration in Spikane, Washington on the 19th of June, 1910.
In 1924 President Calvin Coolidge declared the third Sunday in June as Father’s Day. Roses are the Father’s Day flowers: red to be worn for a living father and white if the father has died.
When children can’t visit their fathers or take them out to dinner, they send a greeting card. Traditionally, fathers prefer greeting cards that are not too sentimental③. Most greeting cards are too special so fathers laugh when they open them. Some give heartfelt thanks for being there whenever the child needed Dad.
Notes:
① sermon  v. 布道
② sacrifices  n. 犧牲
③ sentimental  adj. 感傷的
1. The United States is special in Father’s Day because ______.
A. many people celebrate the day                B. only America celebrates the day
C. America makes it an official day              D. all men are honored in America
2. At first, Father’s Day was fixed on June 19th because ______.
A. Sonora honored her father on her father’s birthday
B. Sonora’s birthday was June 19
C. it was decided by the president at that time
D. her mother died on June 19
3. How many years has passed before Father’s Day became an official day since the father’s day was celebrated?
A. 4     B. 10      C. 14     D. 24
4. According to the passage, on Father’s Day,  ______.
A. people will wear the same flowers to honor their fathers
B. only daughters wear red flowers to honor their fathers
C. children must go home to honor their fathers
D. fathers are often honored in different ways
5. According to the passage, we can infer that Henry Jackson Smart ______.
A. was very kind to anyone
B. did a lot for his daughter
C. was the first father honored in 1924
D. always help others by giving money

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Holmes’ Knowledge
His ignorance was as remarkable as his knowledge. Of contemporary literature, philosophy and politics he appeared to know next to nothing. Upon my quoting Thomas Carlyle, he inquired in the naivest（天真的；幼稚的）way who he might be and what he had done. My surprise reached a climax, however, when I found incidentally that he was ignorant of the Copernican Theory and of the composition of the Solar system.
“You appear to be astonished, ” Holmes said, smiling at my expression. “Now that I do know it I shall do my best to forget it. You see, I consider that a man’s brain originally is like a little empty attic, and you have to stock it with such furniture as you choose: A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best jumbled up with a lot of other things, so that he has difficulty in laying his hand upon it. It is a mistake to think that the little room has elastic walls and can distend to any extent. Depend upon it, there comes a time when for every addition of knowledge you forget something that you know before. It is of the highest importance, therefore, not to have useless facts elbowing out the useful ones.”
“But the Solar System! ” I protested.
“What the deuce is it to me?” he interrupted impatiently.
One morning, I picked up a magazine from the table and attempted to while away the time with it, while my companion munched silently at his toast. One of the articles had a pencil mark at the heading, and I naturally began to run my eye through it.
Its somewhat ambitious title was “The Book of Life, ” and it attempted to show how much an observant man might learn by an accurate and systematic examination of all that came in his way. It struck me as being a remarkable mixture of shrewdness and of absurdity. The reasoning was close and intense, but the deduction appeared to me to be far-fetched and exaggerated. The writer claimed by a momentary expression, a twitch of a muscle or a glance of an eye, to fathom a man’s inmost thought. Deceit, according to him, was impossibility in the case of one trained to observation and analysis. His conclusions were as infallible as so many propositions of Euclid. So startling would his results appear to the uninitiated that until they learned the processes by which he had arrived at them they might well consider him as a necromancer.
“From a drop of water, ”said the writer, “a logician could infer the possibility of an Atlantic. So all life is a great chain, the nature of which is known whenever we are shown a single link of it. Like all other arts, the science of Deduction and Analysis is one which can be acquired by long and patient study, nor is life long enough to allow any mortal to attain the highest possible perfection in it. ”
This smartly written piece of theory I could not accept until a succession of evidences justified it.
小題1:What is the author’s attitude toward Holmes?
A  Praising.    B Critical.         C Ironical.     D Distaste.
小題2:What way did the author take to stick out Holmes’ uniqueness?
A  By deduction.  B By explanation.    C By contrast.     D By analysis.
小題3:What was the Holmes’ idea about knowledge-learning?
A Learning what every body learned.  B Learning what was useful to you.
C Learning whatever you came across. D Learning what was different to you.
小題4:What did the article mentioned in the passage talk about?
A One may master the way of reasoning through observation.
B One may become rather critical through observation and analysis.
C One may become rather sharp through observation and analysis.
D One may become practical through observation and analysis.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Mr Reese was born in a big city. His father had several companies and got a lot of money. He could give his son all the young man wanted. He was busy with his business and never asked him how he got along with his studies. So the boy spent most time in the restaurants or cinemas. Of course he was weak at his lessons and learned nothing at school. He made many friends but none of them was good and when they knew he came from a rich family, they began to teach him to gamble（賭博）. Of course he lost much money.
Now Mr Reese was twenty and finished middle school. He could not do anything. But his father didn't mind it until one day he found the young man had sold one of his companies. He became so angry that he made him leave his house. The young man couldn't gamble any longer. His friends made him pay his debt. He had to ask his mother to help him and the woman often gave him some money. But one evening his father happened to find it. The old man stopped his wife from doing so. They began to fight in the room. The young man brought out a knife and killed his father. His mother helped him to run away, but soon after that he was caught and sentenced（判刑）to death.
It was a cold and wet day. Suddenly it began to rain hard when Mr Reese was being sent to the execution ground（刑場）. Soon both he and the soldiers were wet through. He said angrily, “Bad luck! I shall be shot in such bad weather!”
“Don't complain（抱怨）, brother, ”said one of the soldiers. ‘You're luckier than us all. We'll have to go back to the city after that!”
小題1:Old Reese never wanted to know about his son's studies because ____.     [    ]
A．he was sure his son was good at his lessons
B．he spent all his energies on his business
C．he knew nothing about the education
D．his wife looked after their children
小題2:The bad young men taught Young Reese to gamble in order ____.      [    ]
A．to play with him
B．to spend spare time
C．that the could get much money from him
D．that they could find jobs in his father's companies
小題3: Old Reese became angry because ____.       [    ]
A．his son had learned nothing at school.
B．his son was weak at all his lessons
C．his son couldn't do anything in the companies
D．his son had lost one of his companies
小題4: Mr Reese complained ____.   [    ]
A．he was sentenced to death
B．he would be shot
C．he went to the execution ground on foot
D．he would be shot in bad weather

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Jonathan James looks like just another kid about to graduate from high school. But this 19-year-old Swede is anything but ordinary, from the computer in his parents’ home he helps the US Federal Bureau of Investigation(FBI) find out the world’s most wanted cyber criminals(網(wǎng)絡(luò)犯罪分子).
Jonathan first made headlines when he and another Swede, Fredrik Bjoerck, found out the maker of the “Melissa” virus(病毒) in March 1999. He came to the aid of the FBI again on May 7, finding out the suspected(嫌疑的) sender of the dangerous “I LOVE YOU” virus. The suspect was caught in Manila on May 8.
Jonathan’s special skills are in hot demand as officials around the world express alarm at the “virtual” crimewave. In between studying for final exams, hanging out with friends and refereeing his younger brother’s football matches, the quiet, gentle teenager also gives lessons on e-security(電子安全) to large companies. He reads a lot and exchanges information with other computer experts to know much about the latest tricks of the hacker (黑客) trade.
Many companies have already tried to employ him, but he is not interested at the moment. Instead, he plans to begin law school in the autumn at Sweden’s Uppsala University and start up his own e-security company.
Although he works with the FBI now, his family insists he’s just “a regular kid”. “Jonathan is a great kid, he has his friends and he does a lot more than just play with the computer,” his little sister Tessa said, adding that he helps the FBI because “he likes to help”, not because he’s looking for fame and recognition.
When the world was hit by the “Love Bug” virus, Jonathan was too busy preparing a speech on e-security to look into the problem. “Finally on May 7, I had some free time, so I began looking.” Within a few hours, he had found the suspect and e-mailed his method and results to the FBI. He said his work on the “Melissa” virus, which took three weeks to solve, was a big help in finding the suspect so quickly.
“This time I knew exactly where to start, I knew what to disregard and what to look at.”
小題1: The passage mainly wants to tell us that______.
A．Swedish kid helps FBI find out the most wanted cyber criminals
B．Jonathan is really a quiet, gentle and ordinary boy
C．many companies want the young computer expert to join in
D．a(chǎn)ny cyber criminals will surely be found out wherever they are
小題2:The public started to know something about Jonathan just from____.
A．his helping the US FBI to find out the sender of the dangerous “I LOVE YOU” virus
B．his work together with Fredrik Bjoerck to find out the maker of the “Melissa” virus
C．his little sister’s talk about his good qualities as a regular kid and a good programmer
D．his speech on e-security to many computer companies after his fight against hackers
小題3:From Jonathan’s success in finding out the sender of the dangerous ‘Love Bug” virus we can infer that ___.
A．where there’s a will, there’s a wayB．experience is knowledge
C．hard work leads to successD．failure is the mother of success
小題4:What do we know about Jonathan?
A．He is a good fame hunter with various abilities.
B．He is such a brave fighter that any criminal will feel afraid.
C．He is an expert on security, not interested in running a company.
D．He is a regular kid but does something unusual.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Jack used to curse(咒罵) the front yard as if it were a living thing. He was the man who lived with my grandmother for thirty years. He was not my grandfather, but an Italian who came down the road one day, selling fruit in Florida.
Jack stopped at my grandmother’s house to sell her some oranges just a stone’s throw from downtown Miami, and he was delivering her whiskey a week later. He stayed for thirty years. Jack hated the front yard because he thought it was against him. There had been a beautiful lawn(草坪) there when Jack came along, but he let it wander off into nothing. He refused to water it or take care of it in any way.
Now the ground was so hard that it gave his car flat tires(輪胎) in the summer. The yard was always finding a nail to put in one of his tires or the car as always sinking out of sight in the winter when the rains came on. The lawn had belonged to my grandfather, who lived out the end of his life in an insane hospital. It had been his pride and joy and was said to be the place where his powers came.
小題1:It can be inferred that the real reason Jack had problems with the yard was that _______.
A．he didn’t like the lawn.
B．the author’s grandfather was against Jack working on the lawn
C．the lawn was full of living things
D．he himself did not take care of the lawn
小題2:We can learn from the passage that when the lawn belonged to the author’s grandfather, it had been _______.
A．beautifulB．worn outC．wastedD．full of nails
小題3:What do we know about Jack and the author’s grandfather?
A．They both hated the front lawn.
B．Jack was jealous of the author’s grandfather.
C．They sold fruit in Florida.
D．They came from Italy and lived together.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

My name is Liana Wexler. I’m 12 years old, and I am the founder of “Kids for Kerry”. “Kids for Kerry” is a grassroots organization of kids that support John Kerry, want to help their futures, and get active in politics.  
When my parents went to see Teresa Heinz Kerry speak, they told me that she was amazing! And they thought John Kerry would make a great President. I decided to find out more about John Kerry. I talk about what I learned by using my ABCs. “A” is America. John Kerry is a hero to America, and he will help our futures. He is a great and positive role model. “B” is Better education. John Kerry wants to make class sizes smaller, so that children get the best part out of learning. He wants to help teachers because being a teacher is educating children, and letting them out into the world to do the good things. “C” is Compassion（憐憫;同情） towards children. John Kerry wants to make sure that health care is not a privilege, but it is something that we can all afford. This summer, I was supposed to go to my favorite camp But instead, I decided to go to John Kerry’s office every day. Kids can really help! 
On KidsforKerry.org, we have an interactive presidential quiz. There are 270 questions for the electoral votes John Kerry will win. Plus, 25 questions to make up for Florida from the last election. Out next goal is to have a petition (請求) for “National No Name—Calling Day”, a day that the candidates don’t say anything negative about one another. When our Vice President had a disagreement with a Democratic Senator, he used a REALLY BAD word. If I said that—if I said that word, I would be put in a “time-out (暫停休息)”. I think he should be put in a time-out.
小題1:What would be the best title for this passage?
A．John KerryB．A letter to John Kerry
C．Kids for KerryD．John Kerry: Our to-be President
小題2:According to the passage we know that____.
A．only children in America want John Kerry to be their next President
B．John Kerry cares much for education but takes little compassion on teachers
C．Liana wishes John Kerry to be the President of America
D．Liana thinks John Kerry should be put in a time-out
小題3:Liana Wexler considers John Kerry to be____.
A．a(chǎn) goodB．a(chǎn) hero to America
C．a(chǎn) confident manD．a(chǎn) persuasive speaker
小題4:Which of the following is NOT true according to the passage?
A．“Kids for Kerry” is a grassroots organization of kids that support whoever wins the presidential election.
B．Liana Wexler is the founder of “Kids for Kerry”
C．“Kids for Kerry” has an interactive presidential quiz on-line.
D．Education and health care are two things-with which American citizens concern themselves most.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Short and shy, Ben Saunders was the last kid in his class picked for any sports team. “Football, tennis Cricket—anything with a round ball, I was useless, “he says now with a laugh. But back then he was the object of jokes in school gym classes in England’s rural Devonshire.
It was a mountain bike he received for his 15th birthday that changed him. At first the teen went biking alone in a nearby forest. Then he began to cycle along with a runner friend. Gradually, Saunders set his mind building up his body, increasing his speed, strength and endurance. At age 18, he ran his first marathon.
The following year, he met John Ridgway, who became famous in the 1960s for rowing an open boat across the Atlantic Ocean. Saunders was hired as an instructor at Ridgway’s school of Adventure in Scotland, where he learned about the older man’s cold-water exploits(成就).Intrigued, Saunders read all he could about Arctic explorers and North Pole expeditions, then decided that this would be his future.
Journeys to the Pole aren’t the usual holidays for British country boys, and many peiole dismissed his dream as fantasy. “John Ridgway was one of the few who didn’t say, ‘You are completely crazy, ’”Saunders says.
In 2001, after becoming a skilled skier, Saunders started his first long-distance expedition toward the North Pole. He suffered frostbite, had a closer encounter(遭遇) with a polar bear and pushed his body to the limit.
Saunders has since become the youngest person to ski alone to the North Pole, and he’s skied more of the Arctic by himself than any other Briton. His old playmates would not believe the transformation.
This October, Saunders, 27, heads south to explore from the coast of Antarctica to the South Pole and back, an 1800-mile journey that has never been completed on skis.
小題1:The turning point in Saunders’life came when _____
A．he started to play ball games
B．he got a mountain bike at age 15
C．he ran his first marathon at age 18
D．he started to receive Ridgway’s training
小題2:We can learn from the text that Ridgway _______.
A．dismissed Saunders’ dream as fantasy
B．built up his body together with Saunders
C．hired Saunders for his cold-water experience
D．won his fame for his voyage across the Atlantic
小題3:What do we know about Saunders?
A．He once worked at a school in Scotland.
B．He followed Ridgway to explore the North Pole.
C．He was chosen for the school sports team as a kid.
D．He was the first Briton to ski alone to the North Pole.
小題4:The underlined word “Intrigued” in the third paragraph probably means_____.
A．ExcitedB．ConvincedC．DelightedD．Fascinated
小題5:It can be inferred tat Saunders’ journey to the North Pole ______.
A．was accompanied by his old playmates
B．set a record in the North Pole expedition
C．was supported by other Arctic explorers
D．made him well-known in the 1960s

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Computer programmer David Jones earns $35.000 a year designing new computer games. yet he cannot find a bank ready to let him have a credit card（信用卡）Instead he has been told to wait another two years until he is 18. The 16-year-old works for a small firm in Liverpool where the problem of most young people of his age is finding a job David’s firm releases（推出）two new games for the fast growing computer market each month
But David’s biggest headache is what to do with his money. Even though he earns a lot he cannot drive a car take out a mortgage（抵押貸款）,or get credit cards David got his job with the Liverpool-based company four months ago ,a year after leaving school with six O-levels and working for a time in a computer shop. “I got the job because the people who run the firm knew I had already written some programs” he said David spends some of his money on records and clothes and gives his mother 50 pounds a week But most of his spare time is spent working.
“Unfortunately, computing was not part of our studies at school “ he said “But I had been studying it in books and magazines for four years in my spare time I knew what I wanted to do and never considered staying on at school Most people in this business are fairly young, anyway” David added :”I would like to earn a million and I suppose early retirement（退休）is a possibility You never know when the market might disappear.”
60．In what way is David different from people of his age?
A．He often goes out with friends
B．He lives with his mother
C．He has a handsome income
D．He graduated with six O-levels
61．What is one of the problems that David is facing now?
A．He is too young to get a credit card
B．He has no time to learn driving
C．He has very little spare time
D．He will soon lose his job
62．Why was David able to get the job in the company?
A．He had done well in all his exams
B．He had written some computer programs
C．He was good at playing computer games
D．He had learnt to use computers at school
63．Why did David decide to leave school and start working?
A．He received lots of job offers
B．He was eager to help his mother
C．He lost interest in school studies
D．He wanted to earn his own living

查看答案和解析>>

同步練習(xí)冊答案