SubliminaI(隱性)advertising happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions. I recently carried out a series of research experiments to uncover the ways advertisers use to confuse us to Pull out our wallets. Here are several techniques you should know about.
We fall for "tradition". Some people believe that squeezing a lime(酸橙) into a Corona beer is a time-honored Mexican custom to improve the beer's taste or destroy bacteria(細(xì)菌). The truth? It dates back only t0 1981, when a bartender (酒保) threw a lime into the neck of a Corona to see if he could start a trend. This simple act, which caught on like wildfire, helped Corona become the best -selling imported beer in the U.S. market.
Music makes us buy. Store owners know that playing music with a beat faster than the human heartbeat causes shoppers to shop quickly and therefore buy less. The slower the beat, the more time shoppers will take, and the greater the chances are that they'll buy something.
Shapes have a draw. A large food maker once tested two different containers holding exactly the same. The only difference?  Shapes .When asked which product they preferred, every one selected the first bottle that is narrow around the middle and thicker at the top and on the bottom.      
Places help decide. Let's say I offered you a choice of two new cars. They're of the same model, the same color, and they have the same parts. There's only one difference: One is made in  Turkey, and the other in Germany. My guess is that you'd pick the German model, since you associate Germany with superb techniques.
小題1: What does the underlined expression "pull out our wallets" in the first paragraph mean? ( Nomore than 5 words)
_____________________________________________________________________________
小題2:What is subliminal advertising? (No more than 15 words)
_____________________________________________________________________________
小題3: What often has an effect on shoppers' buying in the author's opinion? (No more than 15   words)
小題4:What is the author's purpose by writing the passage? (No more than 10 words)
_____________________________________________________________________________
小題5:Does the Corona beer with a lime sell well in the US? Why? (No more than 20 words)
_____________________________________________________________________________

小題1:Pay for the product/Consume
小題2:It encourages shoppers to buy by appeals to their senses or unconscious assumptions.
小題3:They are products’ tradition and shapes, shopping music and places of production
小題4:To help shoppers choose the right products
小題1:Yes, it does. Because the bear’s taste is improved/Because the bacteria is destroyed and it’s good for people’s health.

小題1:Pay for the product/Consume
【試題解析】推理題。根據(jù)本句I recently carried out a series of research experiments to uncover the ways advertisers use to confuse us to Pull out our wallets.可知作者研究的目的是為了揭露廣告商讓我們掏錢包購物的小詭計。故該詞是指pay for the products。
小題2:It encourages shoppers to buy by appeals to their senses or unconscious assumptions.
【試題解析】細(xì)節(jié)題。根據(jù)文章第一句   SubliminaI(隱性)advertising happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions.可知隱形廣告鼓勵消費者在無意識的情況下購物。
小題3:They are products’ tradition and shapes, shopping music and places of production
【試題解析】細(xì)節(jié)題。根據(jù)文章2,3,4,5段We fall for "tradition"和Music makes us buy和Shapes have a draw以及Places help decide可知傳統(tǒng),音樂,形狀,以及地點都對人們的購物有影響。
小題4:To help shoppers choose the right products
【試題解析】推理題。作者在本文中揭露了一些隱形的廣告,目的在于告訴我們不要受到這些隱形廣告的影響,要購買那些自己真正需要的產(chǎn)品。
小題5:Yes, it does. Because the bear’s taste is improved/Because the bacteria is destroyed and it’s good for people’s health.
【試題解析】細(xì)節(jié)題。根據(jù)第二段最后一句This simple act, which caught on like wildfire, helped Corona become the best -selling imported beer in the U.S. market.可知這種啤酒賣得很好。
練習(xí)冊系列答案
相關(guān)習(xí)題

科目:高中英語 來源:不詳 題型:單選題


4.----You are confident about the job interview, aren’t you?
----       , I’m well prepared and feel I’ve got everything they need.
A.Sure, I amB.It’s hard to sayC.I hope soD.Well, maybe

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

Advertising is used to make something such as a product, service, or idea known to the public. Many types of advertising are used for the purpose of building brands and increasing product sales. Advertising is present everywhere in our daily life.
Print media like magazines and newspapers allows advertisements to reach their readers. Magazines include articles and images intended to attract a specific(特定的)type of consumers. Newspaper advertising is not as effective as it was before because of the appearance of other types of advertisements.
Broadcast advertising includes TV and radio messages. Traditional forms of these types of advertisements are commercials(商業(yè)廣告)shown during a television program or before a movie. Product placement advertising(植入式廣告)is a less obvious way to promote a product. With product placement advertising, companies pay to have their product ‘used’ by an actor or actress in the program. When you see someone in a TV show or movie using a specific brand, this is product placement.
Internet advertising is one of the new types and can be achieved in a number of ways. Flash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but a useful way of gaining your attention.
Outdoor advertising often uses advertising boards as its main way. Of course, the type of advertising also includes using cars with messages on them, or large signs placed on the sides of buses. They can also be signs in stadiums drawing the attention of large crowds.
小題1:What’s the purpose of advertising? (no more than 8 words)   (2 marks)
______________________________________________________________________
小題2:What is product placement advertising? (no more than 11 words)   (2 marks)
______________________________________________________________________
小題3:How does flash advertising draw your attention? ( no more than 15 words)  (3 marks)
______________________________________________________________________
小題4:What does the passage mainly talk about? (no more than 6 words)      (3 marks)
______________________________________________________________________

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

More and more corporations are taking an interest in corporate social responsibility (CSR). CSR is made up of three broad layers. The most basic is traditional corporate charity work. Companies typically spend about 1% of pre-tax profits on worthy projects. But many feel that simply writing cheques to charities is no longer enough. In some companies, shareholders want to know that their money is being put to good use, and employees want to be actively involved in good works.
Money alone is not the answer when companies come under attack for their behavior. Hence the second layer of CSR, which is a branch of risk management. Starting in the 1980s, with environmental disasters such as the explosion at Bhopal and the Exxon Valdez oil spill, industry after industry has suffered blows to its reputation.
So, companies often responded by trying to manage the risks. They talk to non-governmental organisations (NGOs) and to governments, create codes of conduct(行為準(zhǔn)則) and devote themselves to more transparency(透明)in their operations. Increasingly, too. they, along with their competitors, set common rules to spread risks.
All this is largely defensive, but there are also opportunities for those that get ahead of the game. The emphasis on opportunity is the third layer of CSR: the idea that it can help to create value. If approached in a strategic way, CSR could become part of a company's competitive advantage. That is just the sort of thing chief executives like to hear. The idea of "doing well by doing good" has become popular.
Nevertheless, the business of trying to be good is bringing difficult questions to executives. Can you measure CSR performance? Should you be cooperating with NGOs and you’re your competitors? Is there any really competitive advantage to be had from a green strategy?
Corporate social responsibility is now seen as a mainstream. Big companies want to tell the world about their good citizenship with their devotion to social responsibilities. Done badly, CSR is often just window-dressing and can be positively harmful. Done well, though, it is not some separate activity that companies do on the side, a corner of corporate life reserved for virtue(美德):it is just good business.
(Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS)
小題1:Both _________ in some companies find it no longer enough to simply donate money to charities.
小題2:Give one example of the defensive measures of risk management according to the passage.
小題3:With the emphasis on opportunity, the third layer of CSR is meant to_________.
小題4:According to the passage, "good business" (paragraph 6) means that corporations ________ while making profits.

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

閱讀下面短文,并按照題目要求用英語回答問題·(請注意問題后的詞數(shù)要求)
【1】Classroom programs designed to improve elementary school students' social and emotional skills can also increase reading and math achievement, even if academic improvement is not a direct goal of the skills building, according to a study to be published this month in American Educational Research Journal.
【2】The benefit holds true for students across a range of social-economic backgrounds. In the study, "Efficacy of the Responsive Classroom Approach: Results from a Three Year, Longitudinal Randomized Controlled Trial," the researchers looked specifically at Responsive Classroom (RC), a widely-used social and emotional learning intervention(介入方式).
【3】The study is among just a handful of randomized controlled trials that have examined the effect of social and emotional learning interventions on student achievement.
【4】"We find that at the very least, supporting students' social and emotional growth in the classroom does not interfere with academic learning," said Rimm-Kaufman, professor at the University of Virginia Curry School of Education. "When teachers receive adequate levels of training and support, using practices that support students' social and emotional growth actually boosts achievement."
【5】Math and reading gains were similar among those students who qualified for free and reduced-priced lunch and those who were not.
【6】"The success of many curricula(課程)requires that teachers use effective classroom management and develop student confidence and autonomy(自主)," said Rimm-Kaufman. "Our trial of the Responsive Classroom approach suggests that teachers who take the time to foster relationships in the classroom and support children's self-control actually promote student achievement."
【7】"In a time of intense academic demands, many critics question the value of spending time on teaching social skills, building classroom relationships and supporting student autonomy," said Rimm-Kaufman. "Our research shows that time spent supporting children's social and emotional abilities can be a very wise investment."
小題1:What’s the main idea of the passage? (no more than 10)
____________________________________________
小題2:What skills were improved according to the study? (no more than 4)
____________________________________________
小題3:How do the researchers carry out the study? (no more than 6)
____________________________________________
小題4:What do critics question about the study? (no more than 15)
_____________________________________________
小題5:What’s the purpose of the passage? (no more than 6)

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

Directions: Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words.
While contact between adolescents (between the ages of fifteen and nineteen) and their peers (同齡人) is a universal characteristic of all cultures, the nature and the degree of such contact vary a great deal. In American contemporary society, adolescents spend much more time with their peers than with younger children or adults.
This pattern of age segregation(隔離) in American society did not become usual until the beginning of the industrialized society. Changes in the workplace separated children from adults, with adults working and children attending school. The dramatic increase of mothers in the workplace has further contributed to the reduction in the amount of time adolescents spend with adults. School reform efforts during the nineteenth century, which resulted in age-segregated schools and grades, have reduced the amount of time adolescents spend with younger children. Finally, the changes in population are considered a factor that may have contributed to the emergence of adolescent peer culture. From 1955 t0 1975, the adolescent population increased dramatically, from 11 percent t0 20.9 percent. This increase in the number of adolescents might be a contributing factor to the increase in adolescent peer culture in terms of growth in size.
Research supports the view that adolescents spend a great deal of time with their peers. Reed Larson and his colleagues examined adolescents' daily activities and found that they spend more time talking to their friends than engaging in any other activity. In a typical week, high school students will spend twice as much time with their peers as with adults. This gradual withdrawal from adults begins in early adolescence. In sixth grade, adults (excluding parents) account for only 25 percent of adolescent social networks. Another important characteristic of  adolescent peer culture is its increasingly autonomous (白治的) function. While childhood peer groups are conducted under the close supervision of parents, adolescent peer groups typically make an effort to escape adult supervision and usually succeed in doing so.
(Note: Answer the questions or complete the statements in NO MORE THAN EIGHT WORDS.)
小題1:"This pattern of age segregation" refers to the phenomenon that adolescents segregate themselves from         
小題2:Besides changes in the workplace,             are the other two factors contributing to adolescent peer culture.
小題3:When do adolescents start to spend less time with adults?
小題4:How do adolescent peer groups differ from childhood peer groups?

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

閱讀下面的短文,并根據(jù)文章后的要求答題。
[1]We are told breakfast is the most important meal of the day,and dinner the most enjoyable.It is an occasion to socialize and spend time with the family.But what about lunch?
[2]In today's fast-paced society,few people take time to enjoy this midday meal.Most of us just rush right through it.We grab a quick salad,or buy a sandwich and eat at our computers.Sometimes,if there is a deadline around the corner,we just          
[3]The development of technology hasn't done our eating habits much good either.We are constantly troubled by e-mail,social media,and 24-hour news.Even When we do sit down for lunch,we are more connected to our hand-held electronic devices than ourselves.
[4]Long working hours can cause all kinds of health problems,and many developed countries have put in place labor laws specifically regarding the lunch break.These regulations give employees the right to take a break during a long work shift,but it's up to them whether they do so or not.
[5]Frank Partnoy,a former Wall Street trader,says that employers should encourage workers to take time off for lunch.This is because long lunch breaks can benefit both individuals and society.Writing in The Guardian,Partnoy says that one obvious reason to take a lunch break is to slow down and gain some perspective.A break from work allows us to think strategically and outside the box.It also puts our daily tasks into a broader context.If we sit down at a proper restaurant and chat leisurely with colleagues,we are more likely to slow down,something that hardly can be achieved in a noisy and over-packed fast food chain.
[6]Despite these benefits,some employees might still be unwilling to take time off for lunch.Partnoy's suggestion? Make skipping lunch difficult:Employers could ask workers to fill out a form stating their reasons for skipping the meal.
小題1:What's the purpose of the text?
                                                                             
小題2:Fill in the blanks in Paragraph 2 with proper words.
                                                                             
小題3:Many developed countries have issued labor laws in order to     
                                                                             
小題4:List three benefits of taking long lunch breaks.
                                                                              
                                                                              
                                                                              
小題5:Translate the underlined sentence in the last paragraph into Chinese.
                                                                             

查看答案和解析>>

科目:高中英語 來源:不詳 題型:完形填空

閱讀下面的短文和問題,根據(jù)短文內(nèi)容,在相應(yīng)題號后的橫線上寫下相關(guān)信息(不多于五個單詞),完成對該問題的回答。答語要意思清楚,結(jié)構(gòu)正確,書寫工整。
Just like in school, there are lessons you will learn in Latin dance. These lessons are not only about the dance itself. It’s also important to learn about manners (禮節(jié)) to get along well with other dancers.
What are some of the manners you should know about in Latin dance?
1. Sit out if the dance floor is overcrowded.
There are times when there are too many people on the dance floor. When the dance floor is overcrowded, people can run into each other, causing people to get angry. If you are polite, you will sit out in order to give way to other dancers. This way, they can perform with enjoyment.
2. Do not get in the way of other dancers.
There may be times when you need to share one dance floor. The best way to do it is to start in a place not too close to the other dancers. When you see that they need to move into your space, allow them some more space to complete their performance. Once they are finished, you will have the space to yourself and the people next to you will make space for you.
3. The dance floor is for dancing.
In the dance hall, do not use the dance floor to talk to your friends, discuss, or disagree about something.  Dance floors are not sitting areas where you can do just anything. You will bother other dancers on the dance floor.
4. Avoid stopping other dancers.
You might need to step onto the dance floor while other dancers are performing. If you need to do this, walk around the dancers to avoid stopping them. This is one way of showing respect to your friends. You would not want them to stop you if you were the one dancing, so do not do it to them.
If all dancers would take these Latin dance manners to heart, then people would get along better on the dance floor.
小題1:What should you do if there are too many dancers on the dance floor?
________________________________________________________________________
小題2:What should you do when other dancers move into your space on the dance floor?
________________________________________________________________________
小題3:What should you do to avoid stopping other dancers when dancing on the same dance floor?
________________________________________________________________________
小題4:What is the passage mainly about?
________________________________________________________________________

查看答案和解析>>

科目:高中英語 來源:不詳 題型:單選題

       is known to all that Taiwan is part of China and it shall not be separated from the mainland.
A.That B.As C.It D.What

查看答案和解析>>

同步練習(xí)冊答案