17．Businesses are witnessing a difficult time，which has in turn produced influence on consumers'desire to go green．However，shoppers are still laying stress on environmental concerns．
Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago，while more than a quarter say that they are now even better aware of the environmental effect on what they buy．
This may help to influence how shops store goods on their shelves．And the companies should still make efforts to become more environmentally friendly．Two out of three people think it is important to buy from environmentally responsible companies，with about one in seven saying that they had even decided to take their custom elsewhere if they felt a company's environmental reputation was not good enough．
Harry Morrison，chief executive of the Carbon Trust，sympathizes："I understand this situation where survival is very important now．But from environmental considerations，the clock is ticking-we don't have much time．In addition，cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand．"
Larger companies have an extra motivation to look at reducing their carbon footprint，as new rules next year will require businesses to buy carbon allowances to make up for their emissions （排放）．Those that have taken early action will have a head start．More than two thirds of consumers are not clear about which companies are environmentally responsible．This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers．
The Carbon Trust believes that it can help by informing customers about the good work companies are doing．"When companies are granted the standard，they can use a logo （標識） in all their marketing which makes it clear that they are working towards cutting emissions，"Mr．Morrison said．
49．What's the main idea of the passage？B
A．Businesses are finding ways to send their message to the shoppers．
B．Firms are urged to cut carbon emissions by shoppers'environmental awareness．
C．Firms are making efforts to encourage customers to keep goods at home．
D．Companies will soon get information about cutting carbon emissions．
50．The underlined word"inform"in Paragra ph 2probably means"D"．
A．reject B．change C．disturb D．a(chǎn)ffect
51．According to Harry Morrison，businessesC．
A．a(chǎn)re required to make up for their carbon emissions
B．should buy carbon allowances for shoppers
C．will benefit from cutting carbon emissions
D．have encouraged shoppers to take their custom elsewhere
52．We can learn from the passage that businesses willA．
A．gain advantages by taking early action
B．use the same logo in their marketing
C．have a strong desire to reduce costs
D．a(chǎn)ttract more shoppers by storing goods．
分析 本文屬于健康環(huán)保類閱讀．文章主要講述了環(huán)境保護的同時也給企業(yè)帶來了益處，由此促使企業(yè)進一步加強對環(huán)保的重視和促使企業(yè)增強環(huán)保的自覺性．
解答 49-52BDCA
49：B．主旨大意題．本文主要描述的是環(huán)境保護的必要性，由此帶給企業(yè)的要求就是：環(huán)保意識的進一步提高促使公司去減排．故選B．
50：D．詞義猜測題．由第二段"Two thirds of customers say that environmental consideration inform their purchases to the same degree as they did a year ago…三分之二的顧客說環(huán)境方面的考慮影響著他們的購買力，和一年前達到相同的程度…"可以推出，inform意為"影響"．change"改變"；disturb"打擾，妨礙"；reject"拒絕"，約不符合句意．故選D．
51：C．細節(jié)理解題．由第四段最后一句"In addition，cutting carbon has an immediate effect…"可知，Harry Morrison認為企業(yè)會從減排中獲益，故C項正確．
52：A．推理判斷題．從第五段第二句"Those that have taken early action will have a head start．"可知，采取環(huán)保減排措施早的企業(yè)會早受益；故A項正確．
點評 考查學生的細節(jié)理解和推理判斷能力．做細節(jié)理解題時一定要找到文章中的原句，和題干進行比較，再做出正確選擇．在做推理判斷題時不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進行合乎邏輯的推理判斷．
