6.A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.From tomorrow,visitors to SampleTrend's central London store can try anything on its shelves,and all of the products can be taken home without charge.
For an annual membership fee of£60,users are free to enter the shop once a month and help themselves to no less than£250worth of goods every year.The only‘catch'is that shoppers are asked to complete a simple questionnaire about each product they try.Known as‘try-vertising',the concept allows manufacturers to test products and receive consumer feedback(反饋)before launching onto the open market.It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry.If everything goes well,countries such as Germany and France will give it a try.According to new figures,stores are facing a Christmas crisis with the weakest high street trading for six months.Michael Ghosh,the founder behind SampleTrend,said,"The concept behind SampleTrend is unique in the UK.It allows shoppers the opportunity to walk away with a number of real,full-size products of their choosing without handing over a penny."The concept of in-store try-vertising is simple but effective.Businesses across all sectors from cosmetic manufacturers to beverage makers,place new products on the shelves at SampleTrend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product.The feedback they provide is used to make any finishing touches before the product is brought officially to market.The SampleTrend store stocks everything from cosmetics,food and drink,and household goods.Ghosh,the former advertising and sales director for Disney Europe,said such feedback may also build brand loyalty from the outset-a particularly appealing prospect for new businesses.
24.The most attractive part of the idea for customers is thatD.
A.they only pay£60for a life-long membership
B.they can help to make the products better
C.it won't take much time to finish the questionnaire
D.they can take things home without paying for them
25.The idea of‘try-vertising'originates fromC.
A.Germany
B.Britain
C.Japan
D.France
26.The purpose of‘try-vertising'is toA.
A.get feedback for their new products
B.sell more products at Christmas time
C.encourage people to buy more products
D.give customers free products as gifts
27.What does Michael Ghosh think of this business idea?C
A.Puzzling.
B.Unpractical.
C.Promising.
D.Surprising.
分析 文章講述了日本的新式零售模式將進(jìn)軍英國,按照這一模式,顧客可以免費(fèi)拿走商品.
解答 24-27 DCAC
24 D 細(xì)節(jié)理解題. 根據(jù)短文第一段which allows customers to walk away with free products is to launch in Britain 來自日本的新的零售模式登陸英國,它允許客戶免費(fèi)帶走商品.故選D項(xiàng).
25 C 推理判斷題. 根據(jù)短文第二段It is already a sensation in Japan 這一零售模式在日本已經(jīng)轟動(dòng)一時(shí).由此推斷‘try-vertising這一理念源于日本.故選C項(xiàng).
26 A 推理判斷題.根據(jù)短文第二段the concept allows manufacturers to test products and receive consumer feedback(反饋)before launching onto the open market.可知,這一理念使制造商在產(chǎn)品上市之前能測(cè)試產(chǎn)品并收到顧客反饋.所以選A項(xiàng).
27 C 推理判斷題.根據(jù)短文第三段Ghosh 說such feedback may also build brand loyalty from the outset-a particularly appealing prospect for new businesses.這樣的反饋也許從一開始就能建立品牌忠誠度-這是對(duì)新企業(yè)特別有吸引力的前景.故選C項(xiàng)
點(diǎn)評(píng) 本文是政治經(jīng)濟(jì)類閱讀理解.做這類題材閱讀理解時(shí)要求考生對(duì)文章通讀一遍,做題時(shí)結(jié)合原文和題目有針對(duì)性的找出相關(guān)語句進(jìn)行仔細(xì)分析,結(jié)合選項(xiàng)選出正確答案.推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案,切忌胡亂猜測(cè),一定要做到有理有據(jù).