Question

【題目】閱讀理解
In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women’s cosmetics(化妝品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
（1）Why do stores usually display fruits and vegetables in the first section?
A.To save customers times.
B.To show they are high quality foods.
C.To help sell junk food.
D.To sell them at discount prices.
（2）According to Paragraph 3, which of the following encourages customers to buy?
A.Opening the store early in the morning.
B.Displaying British wines next to French ones.
C.Inviting customers to play music.
D.Filling the store with the smell of fresh bread.
（3）What is the California builder’s story intended to prove?
A.The house structure is a key factor customers consider.
B.The more costly the house is, the better it sells.
C.An ocean view is much to the customers’ taste.
D.A good first impression increases sales.
（4）What is the main purpose of the passage?
A.To explain how businesses turn people into their customers.
B.To introduces how businesses have grown from the past.
C.To report researches on customer behavior.
D.To show dishonest business practices.

Answer 1

【答案】
（1）C
（2）D
（3）D
（4）A
【解析】本文在解釋為什么要水果放在店里的最顯眼的位置，目的是促進(jìn)后面的商業(yè)交易。
(1)C推斷題。根據(jù)第二段提到they know thatcustomers who buy the healthy food first will feel happy so that they will buysome more junk food later in their trip為了是能夠在稍后賣出那些垃圾食品，故選C項(xiàng)。
(2)D推斷題。根據(jù)第三段提到Stores noticethat the smell of baked goods encourages shopping ,so they make their own breadeach morning and then fan the bread smell into the store throughout the day可知烤面包的味道能促進(jìn)購物，因此他們讓面包味充滿著整個(gè)商店，故選D項(xiàng)。
(3)D推斷題。根據(jù)最后一段提到When enteringthe house,the customer would see the Pacific Ocean throught the windows, andthe the pool throught an open stairway leading to the lower level. The instantof water on both levels helped sell these $10million houses當(dāng)人們進(jìn)入房間，看到窗外的太平洋和游泳池時(shí)，銷售業(yè)績(jī)會(huì)增長(zhǎng)，故選D項(xiàng)。 (4)A推斷題。本文在解釋為什么要水果放要店里的最顯眼的位置，目的是促進(jìn)后面的商業(yè)交易，故選A項(xiàng)。