精英家教網 > 高中英語 > 題目詳情

Celebrity endorsements
Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,researches have discovered that this does not seem to be the case．British and Swiss researchers conducted a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people．
In a sample of 298 students,researchers presented a magazine advertisement for a digital camera that was endorsed by a fictional student claiming the camera was“hot”and his “preferred choice”．The same advertisement was shown to other students，but with a difference：The camera was endorsed by a famous person in Germany．
While the students said that both advertisements were beneficial,the one made by the student topped the celebrity one if students aimed to impress others with their purchases.More than half of the students，who admitted purchasing products that would impress others，said they were influenced by the student’s advertisement．Only 20％ said the celebrity one would affect their buying decision．
Professor Brett Martin，of the University of Bath’s School of Management，explained that the findings could be used not only in Germany,but in other countries as well．“Our research questions whether celebrities are the best ways to sell products，”said Prof Martin．“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow students．This is because many people feel a need to keep up with the Jones when they buy．”
46．Some companies think the celebrities endorsement ____________．
A．is popular with the consumers
B．can pull all the consumers into the shops
C．can affect the consumers’ purchasing
D．is as effective as an endorsement from common people
47．Which of the following ads would be more effective to common consumers, according to the experiment?
A．An ad featuring lovely pandas．            B．An ad made by David Beckham．
C．An ad made by fictional common people．D．An ad with beautiful natural scenery．
48．The underlined words“the Jones”in the last paragragh refer to“____________ ”．
A．someone called Jones                                 B．common people
C．the Jones family                                        D．celebrities
49．We can imply from the passage that ____________．
A．celebrities cheat consumers in advertisement
B．the researchers here are against celebrity endorsement
C．the student’s ads are mole reliable than those made by celebrities
D．company needn’t spend so much money on celebrity endorsement
50．We can probably read the article in____________ ．
A．a local newspaper                         B．a science report
C．an academic journal                     D．a textbook
練習冊系列答案
相關習題

科目：高中英語 來源：不詳 題型：完形填空


第Ⅱ卷
第四部分:寫作(共兩節(jié)，滿分35分)
第一節(jié)對話填空(共10小題，每小題1分，滿分l0分)
請認真閱讀下面對話，并根據(jù)各題所給首字母的提示，在標有題號的右邊橫線上寫出一個英語單詞的完整、正確的形式，使對話通順。
Peter =" P   " Guard = G
G : Excuse me, sir. I’m afraid you can’t (76) p_____ your car here.  76______
P : Why not? It’s my parking place.     
G : I’m afraid not, sir.
P : Oh? That’s a (77) s_____. Let me see… A 1214.                    77______
It’s my wife’s birthday. Yes, I’m sure this is my parking place.
G : But I saw a black car a (78) _____ parking here before.       78______
P : Oh, we’ve just (79) p_____ our car. It was black.  79______
G : Maybe. But the car of this space has a (80) b_____ light on the right.80______
P : Yeah. It (81) u_____ to. We got that fixed yesterday too.      81______
G : Could you (82) w_____ for a moment, sir? I’d like to have a check.   82______
P : Sure, go (83) a_____.      83______
G : sorry, sir, my (84) m_____. This is your parking place. 84______
M: That’s all right. It’s not your (85) f_____.      85______

查看答案和解析>>

科目：高中英語 來源：不詳 題型：完形填空


第Ⅱ卷（非選擇題，共35分）
第四部分：寫作（共兩節(jié)，滿分35分）
第一節(jié)任務型讀寫（共10小題；每小題1分，滿分10分）
請認真閱讀下列短文，并根據(jù)短文內容在文章后表格中的空格里填入最恰當?shù)膯卧~。注意：每個空格只填一個單詞。
A student tries to figure out a major that suits her.
Bored by the Chinese courses he was majoring in, Zuo Cheng, 18, couldn’t imagine having to drag himself into class day after day, week after week, for four years. After rounds of examinations and interviews, he managed to transfer to the Department of International Accounting.
“It may seem like I’ve wasted a year and have to start college all over again, but now that I’ve settled on a field I’ll be able to concentrate,” Zuo said.
Zou is not alone.
“When we were in high school very few of us understood how maajor relates to career. Many students picked colleges before majors, only to discover their mistake a few weeks after arrival on the campus,” said Jiang Xin, 20, who was able to switch to electrical engineering and automation from physics. He said that physics graduates had few other options besides going into teaching. He added that a career in education just didn’t suit him.
“I should have better job prospects（前景）and the chance to earn more money once I graduate,” Jiang said.
A new survey, of 2,500 students nationwide starting in September this year, suggests that as much as 35 percent of the students are disappointed by their courses. The least happy are those majoring in bioengineering, traditional Chinese medicine and math, while students of architecture, economics and foreign languages are the happiest, owing to good career prospects.
However, Shao Yanfang, who works at the admissions office of University of International Business and Economics in Beijing, advised students to consider both short-and long-term goals.
“After graduation do you want to find yourself in a job very specifically related to your college major? Or, would you like to posses the knowledge and skills that will enable you to work in many areas? There are the questions students need to consider. Above all, your choice of major should be based on your own interests, abilities and personality.” Shao said.
The reasons for students to  76  to other majors
◆  77  interest in his own major
◆See few career   78  in his original major
◆Hope to earn more money after  79 
Results of a survey
◆35% express their  80  to their majors
◆The least happy are those  81  in bioengineering, traditional Chinese medicine and math
◆Students of architecture, economies and foreign languages are the happiest,   82  of good career prospects
Advice given by the   83  from admissions office of a university
Students should consider:
◆  84  you want to find yourself in a job very specifically related to your college major or posses the knowledge and skills that will enable you to work in many areas
◆You have to make your choice on the  85  of your own interests

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解


New York, September 15. During a heavy rainfall last night a bus carrying 42 passengers slipped off the road on Highway 28, killing 36 of the passengers and the driver.
A spokesman for the Highway Patrol (巡邏隊) which arrived at the scene shortly after 11:30 p. m. estimated (估計) that the accident had happened about half an hour before. The injured and the dead were sent to the nearest town of Valley View.
At the point where the accident happened the road has a three-lane (三條行車線) highway with many curves (彎道). Cause of the accident has not been fully found out.
50．In consideration of what caused the accident, one should pay attention to ________.
A．the careless driver
B．the nearest town of Valley View
C．Highway 28
D．the road with many curves
51．It was very likely that the accident happened ________.
A．after 11: 30 p. m.
B．in the city of New York
C．at or about 11: 00 p. m.
D．in the town of Valley View
52．How many people died in the accident?
A．37    B．36    C．43    D．42

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解


Ⅲ閱讀  (共15小題，每小題2分，滿分30分)
第一節(jié)：閱讀理解：閱讀下列短文，從每題所給的A、B、C和D項中，選出最佳選項，并在答題卡上將該項涂黑。
Scientists have learned a lot about the kinds of food people need. They say that there are several kinds of food that people should eat every day. They are: (1) green and yellow vegetables of all kinds; (2) citrus （柑橘）fruits and tomatoes; (3) potatoes and other fruits and vegetables ; (4) meat of all kinds, fish and eggs; (5) milk and foods made from milk; (6) bread or cereal (谷物), rice is also in this kind of foods; (7) butter or something like butter. 
People in different countries and different places of the world eat different kinds of things. Foods are cooked and eaten in many different kinds of ways.  People in different countries eat at different times of the day. In some places people eat once or twice a day; in other countries people eat three or four times a day. Scientists say that none of the differences is really important. It doesn’t matter whether foods are eaten raw or cooked, canned or frozen. It doesn’t matter if a person eats dinner at 4 o’clock in the afternoon or at eleven o’clock at night. The important thing is what you eat every day.
There are two problems, then, in feeding the large number of people on earth. The first thing is to find some ways to feed the world’s population so that no one is hungry. The second is to make sure that people everywhere have the right kind of food to make them grow to be strong and healthy.
61. According to the scientists, which of the following groups of food is the healthiest for your lunch?
A. chicken, apples, cereal , cabbages.
B. potatoes, carrots, rice, bread.
C. oranges, bananas, fish, tomatoes
D. beef, pork, fish , milk
62. It is important for people to eat __________.
A. three times a day
B. dinner at twelve o’clock
C. cooked food all the day
D. something from each of the seven kinds of food every day.
63. People in different count ries and different places of the world________________.
A. have the right kinds of food to eat
B. cook their food in the same way
C. have their meals at the same time
D. eat food in different ways.
64. Which of the following is NOT true?
A. People in some places don’t have enough to eat.
B. There are too many people in the world.
C. One of the problems is that no one is hungry.
D. The scientists are trying to make people grow to be strong and healthy.
65. If there is paragraph 4, what do you think is going to be talked about?
A. When people eat their lunch.
B. What to do with the two problems.
C. How to cook food in different ways.
D. Why people eat different kinds of food. 

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解


Postcards to myself
In 50 years fo traveling Colin McCorpuodale has visited every country in the world, except thtee, And everywhere he goes, he sends himself a postcard , He always chooses a postcard with a beautiful view, and sticks on an interesting stamp, Usually he writes just a short message to himself , His latest one , from the Malians island, read Good fishing,
On a wall in his home in London there is a large  map of  the world. There are hundreds of little red  pins stuck in it .”It’s good to get a pin in the map.” Says Mr.McCorquodale, “but I follow the rules,I’m allowed to stick one in only if I ‘ve been in a place for more than 24 hours.”
Naturlly , Mr, McCorpuodale has his favorite places, New Zealand he describes as “wonderful “In Europe, he says,”Italy is a favourite place, But in Italy tourists are worried that they will get ripped off because people there often charge too much for something ,” Of China he says ,”This is one country in the world which is completely different, There is no European influence.”
Wherever he goes, Mr. McCorpuodale takes with him a photo of his wife, a candle,a torch, a shirt with a secret pocket, and a pen for writing his postcards
So why does he do it ? For the postcards or the travel? Mr McCorpuodale laughs, “I do it for the journey,” he , says.” I get a kick out of traveling, and all the planning.”
72.We can learn from the second paragraph that_______
A There is a large map of London in his home.
B Mr McCorpuodale likes sticking red pins in the map at will(隨意)
C If he traveled in a place and stayed there 2days, he will stick  a red pin in the map
D He likes collecting red pins,
73. What is written on his latest postcard?
A A favorite place    B Malians island     C  Good fishing     D　A beautiful view
74. Tourists in Italy are often_______________
A beaten   B helped     C encouraged   D cheated
75. From the passage we know that Mr McCorpuodale_______
A has visited all the coutries in the world
B  has only three favorite places
C takes his wife with him wherever he goed
D gets a lot of pleasure from traveling and the planning for it

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

.
第三部分：閱讀理解（共20小題，每小題2分；共40分）
閱讀下面短文，掌握其大意，然后從各題的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。
Several interesting American museums tell about health subjects. One is the Doctor Samuel D. Harris National Museum of Dentistry. It is at the University of Maryland in Baltimore. That is where the first college in the world to train dentists began. The museum tells about the history of the medical treatment of teeth. Visitors can see some frightening devices that once were used to remove infected teeth. They also can see sets of teeth made of animal bone. They were made for a famous American —— the first President, George Washington.
Most people do not consider a visit to the dentist their idea of a good time. However, the director of the museum says he wants to make the museum a funny place to visit. He says he also wants to teach visitors about the importance of taking care of their teeth.
Another museum collects devices that help people hear. The Kenneth W. Berger Hearing Aid Museum is at Kent State University in Kent, Ohio. The museum has more than three-thousand hearing aids from around the world. They include old and strange devices. Some hearing aids were made to look like other objects. That is because in the past many people did not want anyone to know they were wearing a hearing aid.
56. It is common for people to think it uneasy to pay a visit to ____.
A. the University of Maryland            B. the Museum of Dentistry
C. the Hearing Aid Museum              D. the dentist
57. The text mainly tells about _____.
A. museums in the US               B. interesting American museums
C. American museums with health subjects
D. the history of the medical treatment of teeth
58. What do we learn about George Washington from the text?
A. He once visited the National Museum of Dentistry.
B. He considered the Museum of Dentistry a fun place to visit
C. His artificial (人造的) teeth were collected in the National Museum of Dentistry.
D. His teeth seemed to be made of animal bone.
59. The underlined word “devices” in the first and last paragraph probably means _____.
A. ways        B. strategies        C. tools          D. desires

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

.
第三部份　閱讀理解（共20小題，每小題2分，滿分40分）
閱讀下面短文，從短文后所給各題的四個選項（A、B、C、D）中選出最佳選項。
Dear Betty,
My roommate’s family wants me to celebrate Thanksgiving Day with them in their home. I accepted the invitation, and I’m excited about going, but I’m a little nervous about it, too. The social customs in my country are different from those here, so I’m a little worried about making mistakes.
Should I bring a gift, such as candy or flowers? Should I arrive on time or a little late?  At the dinner table, how can I know which fork or knife to use? How can I let the family know that I’m thankful for their kindness?
Yours,
Knowing Nothing
Dear Knowing Nothing,
It’s a good idea to bring a gift when you go to a dinner party. Flowers are always welcome, or you can bring a bottle of wine if you know the family drink it.
You should arrive on time or five to ten minutes late. Don’t get there early. If you are going to be more than fifteen minutes late, you should call and tell them.
Try to relax at the dinner table. If you don’t know how to use the right fork, knife or spoon, just watch the other guests, and follow them. If you still have no idea of what to do, don’t be shy about asking the person next to you; it’s better to ask them than to be silently uncomfortable and nervous.
If you like the food, say so. Of course, you’ll thank the host and hostess for the meal and for their kindness. It’s also a good idea to send a card to thank them the day after.
Yours,
Betty
56. Knowing Nothing wrote a letter to Betty to _____.
A. tell Betty some good news     B. ask for some advice
C. answer some questions            D. invite her to dinner
57. According to Betty, Knowing Nothing ______ when going to a dinner party.
A. can only bring some flowers      
B. can’t bring wine
C. should arrive on time or five to ten minutes late
D. should arrive twenty minutes late
58. Betty does NOT advise Knowing Nothing to _____.
A. relax at the dinner table       B. watch the other guests
C. ask the person beside him      D. keep silent at table

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

.
In Denmark, parents are allowed to set up a new school if they are dissatisfied with the school in the area where they are living. Although these schools have to follow the national courses, they are allowed a lot of choice in deciding what to teach. Some of these new schools are called “small schools” because usually the number of pupils in them is only sixty, but a school has to have at least twenty-seven pupils.
Cooleenbridge School in Ireland, is a small school similar to the ones in Denmark, it was set up by parents who came from Holland, Germany, Czechoslovakia, England and other parts of Ireland. They came because they wanted to live in the countryside and to grow their own food. In June 1986, they decided to start a school. They managed to get an old, disused primary-school building and started with twenty-four children aged from four to twelve.
The teachers say, “The important thing in school is doing, not sitting.” And so the courses includes yoga(瑜伽), cooking, knitting(編織), kite-making, music, fishing, drama(戲劇) and environmental river studies, as well as reading, writing, maths and science.
40. What are the rules for setting up a new school in Denmark?
A. Parents are allowed to set up their own school.
B. The school has to follow the national courses.
C. The school has to have at least 27 pupils.
D. All of the above.
41. The writer tells about the Cooleenbridge School in Ireland because       .
A. it was set up by parents who are not people of Denmark
B. it was taken as an example of this kind of “small school”
C. there were only twenty-four children
D. the pupils there were aged from 4 to 12
42. What makes this kind of school special?
A. It is set up by parents not by government.
B. It is free to decide what to teach.
C. The number of pupils in it is only sixty.
D. It has to have at least 27 pupils.
43. “The important thing in school is doing, not sitting.” What the teachers say actually means       .
A. What we should do is teaching in the classroom, not sitting in the office.
B. Children should do more homework at home, not just sit in class to listen to the teachers.
C. Children should learn by themselves not rely on teachers.
D. Children should learn through practice not just from books.

查看答案和解析>>

同步練習冊答案