Question

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How? Packaging is the silent but persuading salesman．

There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package．Many products are packages and many packages are products．”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed．

Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．And the word“green” today can keep food prices going up．

Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．

This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．

1.According to the passage, _____ seems to be able to persuade a consumer to buy the product．

A．the pleasing color of the package

B．he special taste of the product

C．the strange shape of the package

D．the belief in the product

2.If a package or a product is round in shape, it can ____________．

A．bring excitement to the consumers

B．a(chǎn)ttract the consumers’ attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

3.“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________．

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

4.It can be inferred from the passage that V8 is a kind of ________．

A.vegetable dish B．healthy juice

C．iced drink D．red vegetable

Answer 1

1.A

2.D

3.D

4.B

【解析】

試題解析：本文講的是在超市中商品包裝的顏色和形狀對(duì)消費(fèi)者消費(fèi)的影響。根據(jù)有關(guān)研究表明在包裝的過程中，不同的顏色和形狀各自對(duì)消費(fèi)者產(chǎn)生不同的影響。

1. are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．And the word“green” today can keep food prices going up.”中可以看出令人愉悅的包裝顏色可以吸引顧客的消費(fèi)，故選A。

2. often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．”可以判斷出商品在形狀上是圓形的話可以令人產(chǎn)生愉悅的心情，故選D。

3. This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．”以及全文的主旨中可以推斷出今天的消費(fèi)者對(duì)于自己健康的考慮更加注意食品綠色安全，故選D。

4. V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．”可以看出V8是一種健康的果汁而非其他選項(xiàng)中的東西，故選B。

考點(diǎn)：考查說明文閱讀。