Question

The fact that blind people can see things using other parts of their bodies apart from their eyes may help us understand our feeling about color. If they sense color differences, then perhaps we, too, are affected by color without knowing it.

Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings（包裝）， that blue foods are considered not agreeable to the taste, and that cosmetics（化妝品） should never be packed in brown. Their discoveries have grown into a whole subject of color psychology（心理學(xué)）。 Some of our preferences（偏愛） for colors are clearly psychological. Dark blue is the color of the night sky and therefore connected with calm, while yellow is a day color connected with energy and encouragement. Experiments have shown that colors, partly because they are connected with psychology, also have a direct effect on people’s mind. People in bright red surroundings show an increase in breathing speed, heartbeat and blood pressure; red is exciting. Pure blue has exactly the opposite effect; it is a calming color. Being exciting, red was chosen as the signal for danger, but a close study shows that a bright yellow can produce a more basic state of alarm, so fire engines in some advanced areas are now rushing around in bright yellow colors that stop buses, trucks and cars.

1.. The passage tells us that salesmen have __________.

A. discovered the relationship between color and psychology

B. tried out colors on blind people

C. found out that color affect sales

D. developed a special subject of color psychology

2.. It can be inferred from the passage that ________.

A. what color we prefer depends on our state of mind

B. foods sell well in green or blue wrappings

C. blind people cannot sense color difference

D. a bright yellow has exactly the opposite effect to red

3.. If people are exposed to（置身于） pure blue, _________.

A. their blood pressure rises     　　

B. they want to taste blue foods

C. they will feel like buying things 

D. they won’t easily feel nervous

4.. Which of the following do you think is the best title of the passage?

A. Colors and sales B. Colors and feelings

C. The blind and colors D. Preferences for colors

 

Answer 1

1.C

2.A

3.D

4.B

【解析】

試題分析: 顏色對情緒、感覺和思想是否產(chǎn)生影響呢?科學(xué)家對這個問題的回答是肯定的。每種顏色在人的腦子里都會引起特殊的反應(yīng)。譬如,淺藍(lán)色令人產(chǎn)生安詳、平和的感覺。在本文中作者通過講述盲人對于色彩的感受和銷售人員發(fā)現(xiàn)的顏色影響銷售這一事實對顏色和情感進行了分析。

1.細(xì)節(jié)理解題。根據(jù)文章第二段 Salesmen have discovered by experience over a long period of time that sugar sells badly in green wrappings（包裝），…… and that cosmetics（化妝品） should never be packed in brown.可知銷售人員發(fā)現(xiàn)顏色會影響銷售，答案選C。

2. 推理判斷題。根據(jù)文章第二段內(nèi)容colors, partly because they are connected with psychology, also have a direct effect on people’s mind.可知顏色會影響人的心理狀態(tài)，換句話說對顏色的偏愛取決于人的心境，故答案選A。

3.推理判斷題。由第二段內(nèi)容 Pure blue has exactly the opposite effect; it is a calming color.可知純凈的藍(lán)色會讓人心情舒暢、平和，是令人神清氣爽的色彩，由此判斷人們在這樣的環(huán)境下不會緊張，選D。

4.主旨大意題。文章開頭通過講述盲人利用其他感官來感受色彩這一事實，提出了顏色和情感的關(guān)系，然后作者介紹了銷售人員發(fā)現(xiàn)的色彩影響銷售這種情況，進一步來論述色彩和情感的關(guān)系，由此判斷文章中心內(nèi)容是顏色和情感，故B選項內(nèi)容可以作為標(biāo)題。

考點：考查社會生活類短文閱讀。