(2013·山東卷)Sparrow is a fast－food chain with 200 restaurants.Some years ago，the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state.With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention.And to make matters worse，its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share.He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success，rather than customers' spending power.Finally，the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast－food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(營(yíng)業(yè)額)．
These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.
小題1:Which was one of the problems Sparrow faced before Pearson became CEO?
A．The number of its customers was declining.
B．Its customers found the food unhealthy.
C．It was in need of financial support.
D．Most of its restaurants were closed.
小題2:What does the underlined word “them” in Paragraph 2 refer to?
A．Customers of Sparrow restaurants.
B．Sparrow restaurants.
C．Customers of other fast－food chains.
D．Other fast－food chains.
小題3:For what purpose did Pearson start the advertising campaign?
A．To build a good relationship with the public.
B．To stress the unusual tradition of Sparrow.
C．To learn about customers' spending power.
D．To meet the challenge from Marcy's restaurants.
小題4:What was Pearson's achievement as a CEO?
A．He managed to pay off Sparrow's debts.
B．He made Sparrow much more competitive.
C．He helped Sparrow take over a company.
D．He improved the welfare of Sparrow employees.

小題1:
小題2:
小題3:
小題4:
本文講述了一個(gè)快餐公司在瀕臨倒閉的情況下，在Carl Pearson的帶領(lǐng)下重新煥發(fā)生機(jī)的故事。
小題1:解析　細(xì)節(jié)理解題。根據(jù)原文 “And to make matters worse，its new owner had no plans to give it the funds it required.”可知，公司急需的是資金，故C項(xiàng)正確。
答案　C
小題2:解析　猜測(cè)詞義題。根據(jù)原文“He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast－food chains were unwilling to turn away from them...”可知，其他連鎖店的顧客不愿離開他們的連鎖店，此處，turn away from 表示“從……處走開”，所以from之后應(yīng)該表示主語(yǔ)的原始位置，故選D項(xiàng)。答案　D
小題3:解析　推理判斷題。根據(jù)原文 “...Such an attempt to establish a positive relationship between a company and the general public was unusual for that time....”可以得知“……公司想建立跟大眾的友好關(guān)系”。故正確答案A。答案　A
小題4:解析　主旨大意題。 根據(jù)原文最后一段， “their efforts paid off”意為“他們的努力得到了回報(bào)”， Sparrow不久成為該地區(qū)最成功的快餐店之一。所以正確答案是B；C選項(xiàng)和D選項(xiàng)未涉及。答案　B。
練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

China is a land of bicycles.At least it was back in 1992 when I traveled the country.Back then everyone seemed to be riding a bicycle.Millions of them，all black.Cars were rare.Yet since my arrival in Beijing last year，I’ve found the opposite is true.There are millions of cars.However，people still use their bicycles to get around.For many，it’s the easiest and cheapest way to travel today.Bicycles also come in different colors－silver，green，red，blue，yellow，whatever you want.
It’s fun watching people biking.They rush quickly through crossroads，move skillfully through traffic，and ride even on sidewalks(人行道)．Bicycles allow people the freedom to move about that cars just can’t provide.
Eager to be part of this aspect of Chinese culture，I decided to buy a bicycle.Great weather accompanied my great buy.I immediately jumped up on my bicycle seat and started home.
My first ride home was orderly (守秩序的)．To be safe，I stayed with a“pack”of bikers while cars on the streets came running swiftly out of nowhere at times.I didn’t want to get hit.So I took the ride carefully.
Crossing the streets was the biggest problem.It was a lot like crossing a major highway back in the United States.The streets here were wide，so crossing took time，skill and a little bit of luck.
I finally made it home.The feeling on the bicycle was amazing.The air hitting my face and going through my hair was wonderful.I was sitting on top of the world as I passed by places and people.Biking made me feel alive.
小題1:According to the author，why are bicycles still popular in China today?
A．Because they are traditional and safe.
B．Because they are convenient and inexpensive.
C．Because they are colorful and available.
D．Because they are fast and environment friendly.
小題2:The author decided to buy a bicycle because he intended ________.
A．to ride it for fun
B．to use it for transport
C．to experience local culture
D．to improve his riding skills
小題3:How did the author feel about his street crossing?
A．It was boring.B．It was difficult.
C．It was lively.D．It was wonderful.
小題4:Which of the following best describes the author’s biking experience?
A．The author enjoyed showing off his biking skills.
B．The author was annoyed by the air while riding.
C．The author was praised by the other bikers.
D．The author took great pleasure in biking.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

(2013·高考福建卷，A)When I was 12，all I wanted was a signet (圖章) ring.They were the “in” thing and it seemed every girl except me had one.On my 13th birthday，my Mum gave me a signet ring with my initials(姓名首字母) carved into it.I was in heaven.
What made it even more special was that it was about the only thing that wasn’t being “replaced”．We’d been burnt out in fires that swept through our area earlier that year and had lost everything—so most of the “new” stuff (東西) we got was really just to replace what we’d lost.But not my ring.My ring was new.
Then，only one month later，I lost it.I took it off before bed and it was missing in the morning.I was sad and searched everywhere for it.But it seemed to have disappeared.Eventually，I gave up and stopped looking for it.And two years later，we sold the house and moved away.
Years passed，and a couple of moves later，I was visiting my parents’ when Mum told me that she had something for me.It wasn’t my birthday，nor was it Easter or Christmas or any other gift­giving occasion.Mum noticed my questioning look.“You’ll recognize this one，”she said，smiling.
Then she handed me a small ring box.I took it from her and opened it to find my beautiful signet ring inside.
The family who had bought our house 13 years earlier had recently decided to do some redecorations，which included replacing the carpets.When they pulled the carpet up in my old bedroom，they found the ring.As it had my initials carved into it，they realized who owned the ring.They’d had it professionally cleaned up by a jeweler before sending it to my mother.
And it still fits me.
小題1:The underlined word “in” in the first paragraph probably means“________”．
A．fashionable B．a(chǎn)vailable
C．practical D．renewable
小題2:When she got the ring back，the writer was about ________.
A．13 years old B．15 years old
C．26 years old D．28 years old
小題3:Which of the following is TRUE according to the passage?
A．The writer’s family moved several times.
B．The writer never stopped looking for her ring.
C．The writer’s ring was cleaned up by the new house owner.
D．The writer lost her ring in the morning when she took it off.
小題4:What would be the best title for the passage?
A．My New RingB．Lost and Found
C．Lost and Replaced D．An Expensive Ring

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

(2013·高考北京卷，B)Two dolphins race around in a big pool in the Ocean Park.The smaller dolphin，Grace，shows off a few of her tricks，turning around and waving hello to the crowd.The most amazing thing about her，however，is that she’s even swimming at all.She doesn’t have a tail.

Grace lost her tail as a baby when she got caught up in a fish trap.When the dolphin arrived at the Ocean Park in December 2005，she was fighting for her life.“Is she going to make it？”Her trainer，Abbey Stone，feared the worst.Grace did make it—but her tail didn’t.She ended up losing her flukes and the lower part of her peduncle.
Over the past six years，she has learned to swim without her tail.Dolphins swim by moving their flukes and peduncle up and down.Grace taught herself to move another way—like a fish! She pushed herself forward through the water by moving her peduncle from side to side.
The movements put harmful pressure on Grace’s backbone.So a company offered to create a man­made tail for her.The tail had to be strong enough to stay on Grace as she swam but soft enough that it wouldn’t hurt her.
The first time Grace wore the artificial tail，she soon shook it off and let it sink to the bottom of the pool.Now，she is still learning to use the tail.Some days she wears it for an hour at a time，others not at all.“The new tail isn’t necessary for her to feel comfortable，”says Stone，“but it helps to keep that range of motion (動(dòng)作) and build muscles (肌肉)．”
Now，the dolphin is about to get an even happier ending.This month，Grace will star in Dolphin Tale，a film that focuses on her rescue and recovery.Her progress has inspired more than just a new movie.Many people travel from near and far to meet her.Seeing Grace swim with her man­made tail gives people so much courage.
小題1:When Grace first arrived at the Ocean Park，her trainer worried about her________.
A．physical build
B．potential ability
C．chance of survival
D．a(chǎn)daptation to the surroundings.
小題2:A man­made tail is created for Grace to________.
A．let her recover faster
B．make her comfortable
C．a(chǎn)djust her way of swimming
D．help her perform better tricks
小題3:The story of Grace inspires people to________.
A．stick to their dreams
B．treat animals friendly
C．treasure what they have
D．face difficulties bravely

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

(2013·江西九校高三聯(lián)考)One fine afternoon I was walking along Fifth Avenue，____ I remembered that it was necessary to buy a pair of socks. Why I wish to buy only one pair is ____. I turned into the first sock shop that ____ my eye, and a boy clerk who could not have been more than seventeen years old ____. “What can I do for you, sir？”“I wish to buy a pair of socks.”His eyes glowed. There was a note of ____ in his voice.“Did you know that you had come into the finest place in the world to buy socks？” I had not been aware of that, as my entrance had been ____. “Come with me，” said the boy，excitedly. I followed him to the back part of the shop, and he began to haul down from the shelves box after box，____ their contents for my enjoyment.
“Hold on, young man, I am going to buy only one pair！”“I know that，” said he，“but I want you to see ___ beautiful these are. Aren't they wonderful？” ____ was on his face an expression of solemn and holy pleasure，____ he were revealing to me mysteries of his religion. I became far ____ interested in him than in the socks. I looked at him in amazement. “My friend，” said I, “if you can keep this up, if this is not ____ the enthusiasm that comes from novelty, from having a new job, if you can keep up this enthusiasm and excitement day after day, in ten years you will own every ____ in the United States.”
My amazement ____ his pride and joy in salesmanship will be easily understood by all who read this article. In many shops the ____ has to wait for someone to wait upon him. And when ____ some clerk does notice you, you are made to feel as if you were interrupting him. Whether he is ____ in deep thought in which he hates to be disturbed or he is chatting with a girl clerk, you feel like ____ for “being too rude”．
He displays no interest either in you or the goods he ____ to sell. Yet possibly that very clerk who is now so apathetic began his career with hope and ____. The daily grind was too much for him; the novelty wore off; his only pleasures were found outside of working hours. He became mechanical, he became incompetent, and then he saw younger clerks who had more zest in their work, promoted over him. He became sour. That was the last stage. His usefulness was over.
小題1:
A．while　B．a(chǎn)sC．when　D．what
小題2:
A．unnecessary　B．unreasonableC．useless　D．unimportant
小題3:
A．kept　B．caughtC．tookD．shut
小題4:
A．came by　B．came acrossC．came forward　D．came around
小題5:
A．passion　B．disappointmentC．a(chǎn)nger　D．indifference
小題6:
A．purposefulB．a(chǎn)ccidentalC．unconditional　D．confidential
小題7:
A．displayingB．hidingC．selling　D．bargaining
小題8:
A．what　B．whichC．that　D．how
小題9:
A．ItB．ThatC．One　D．There
小題10:
A．a(chǎn)lthough　B．a(chǎn)s ifC．if　D．since
小題11:
A．more　B．much　C．less　D．little
小題12:
A．mostly　B．merelyC．likely　D．hardly
小題13:
A．storeB．customerC．joy　D．sock
小題14:
A．a(chǎn)t　B．withC．to　D．on
小題15:
A．salesman　B．customerC．manager　D．passenger
小題16:
A．firstly　B．especiallyC．lastly　D．finally
小題17:
A．busy　B．devotedC．a(chǎn)bsorbed　D．a(chǎn)ttentive
小題18:
A．forgivingB．forgettingC．a(chǎn)pologizing　D．paying
小題19:
A．paid　B．is paidC．pays　D．was paid
小題20:
A．enthusiasm　B．disappointmentC．a(chǎn)mazement　D．satisfaction

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

It was unusually quiet in the emergency room on December 25. I didn’t think there would be any     , sighing about having to work on Christmas. Just then five bodies      at my desk, a pale woman and four children.
“Are you all      ?” I asked. “Yes,” she said weakly and lowered her head.
But when it came to      of their problems, things got a little strange. They all claimed to have headaches, but the headaches weren’t        by the normal body language of holding the head or trying to keep it still.
Something was wrong. Our hospital policy,       , was not to turn away any patient. I explained it might be a little while      a doctor saw her. She responded immediately, even a bit      “Take your time,” and then added, “It’s warm in here.”
Then, I checked their registration form out of curiosity. No address—they were     .The waiting room was warm. I went back to the nurses’ station and mentioned we had a homeless     in the waiting room. The nurses, complaining of      on Christmas, turned to sympathy for a family just trying to get     on Christmas. The team went into action, much as we do when there’s a      emergency. But this was a Christmas emergency.
We were all      a free meal on Christmas Day, so we took back that meal and prepared a big dinner for our     .We needed presents. We      from different departments candies, fruits and other things      that could be presents. As seriously as we met the     needs of the patients, our team worked to meet the needs of a family who just wanted to be warm on Christmas.
      , as the family walked to the door to leave, the mother came      back, gave me a hug and whispered, “Thanks for being our angels today.”
小題1:
A．customersB．patientsC．workersD．doctors
小題2:
A．showed upB．took inC．came outD．looked on
小題3:
A．tiredB．hungryC．sickD．warm
小題4:
A．descriptionsB．commentsC．instructionsD．results
小題5:
A．a(chǎn)ccompaniedB．a(chǎn)djusted C．a(chǎn)cknowledgedD．a(chǎn)ffected
小題6:
A．thereforeB．otherwiseC．howeverD．moreover
小題7:
A．a(chǎn)fterB．sinceC．beforeD．when
小題8:
A．shylyB．happilyC．calmlyD．politely
小題9:
A．lonelyB．greedyC．cleverD．homeless
小題10:
A．familyB．holidayC．womanD．Christmas
小題11:
A．operatingB．interruptingC．managingD．working
小題12:
A．presentB．warmC．reliefD．a(chǎn)pproval
小題13:
A．beneficialB．friendlyC．medicalD．different
小題14:
A．rewardedB．offeredC．a(chǎn)llowedD．ordered
小題15:
A．neighborsB．relationsC．brothersD．guests
小題16:
A．borrowedB．receivedC．collectedD．bought
小題17:
A．expensiveB．useful C．convenientD．a(chǎn)vailable
小題18:
A．healthyB．physicalC．tragicD．mental
小題19:
A．SoonB．LaterC．NextD．Gradually
小題20:
A．to runB．runC．runningD．a(chǎn)nd ran

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

Tina was afraid of the dark. She always went to bed with the light on. She was afraid that the       would come and eat her. Her daddy always      her closet(壁櫥) and under her bed for monsters.
One night, Tina was awakened in the middle of the night by some strange    coming from her window. She opened her eyes and saw a huge 3-eyed monster    to get into her room through the window. She was too scared to even      for help. 
The monster was able to      the window and get in. Tina was    why her parents didn't wake up from all the noise. Tina's heart was    so fast with the monster going straight to her bed.   , the monster said in a low voice:" Hello there little girl, I hope I didn't      you. My name is Mongus. I was wondering if I can get some    and cookies." Tina couldn't believe her    .
"So, you are not here to      me?" She asked. Obviously amused, the monster laughed      : "Eat you? No, no. You shouldn't be scared of me because I am a    monster. Can I have what I want now? Please." Tina got up and went to the    where she got some milk and cookies. Later, Mongus left the room the same way he came in.
In the morning, Tina woke up to her father's voice, “Little sweet, time for school.” Tina told her father the    and how the window got broken. Her father     her that the whole thing was just a dream   the window wasn't broken." So Mongus isn't coming back?"  Tina asked.
"It is all up to you honey. You can      Mongus anytime you like, all you have to do is dream about him again.
小題1:
A．wolfB．monsterC．enemyD．bear
小題2:
A．hid B．enteredC．sleptD．checked
小題3:
A．noisesB．boys C．voicesD．parents
小題4:
A．tryingB．a(chǎn)greeingC．explainingD．begging
小題5:
A．hopeB．shoutC．waitD．look
小題6:
A．break B．a(chǎn)voidC．fixD．move
小題7:
A．blamingB．consideringC．wonderingD．guessing
小題8:
A．beatingB．hittingC．runningD．jumping
小題9:
A．SoB．LaterC．ThenD．Meanwhile
小題10:
A．catchB．seeC．hurtD．frighten
小題11:
A．prizes B．milk C．candiesD．surprise
小題12:
A．promisesB．wordsC．eyesD．ears
小題13:
A．eatB．jokeC．cheatD．kill
小題14:
A．unnaturallyB．loudlyC．weaklyD．terribly
小題15:
A．uglyB．livelyC．friendlyD．lonely
小題16:
A．shopB．kitchenC．gardenD．bedroom
小題17:
A．storyB．lieC．eventD．dream
小題18:
A．remindedB．questionedC．comfortedD．informed
小題19:
A．whenB．ifC．a(chǎn)lthoughD．a(chǎn)s
小題20:
A．hold upB．hold backC．bring upD．bring back

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

While I was on my way into Wal-Mart, I was greeted by a woman working at the door. Before I wanted to buy what I wanted, I had a(n)     to make, and I was stopped by the woman, who wanted to    my bag. Usually I would have got angry, because I knew I didn’t steal. I had just noticed someone ahead of me being not so nice. That person treated this lady as if she was    . The person had just snatched(攫取) a bag back from her and stormed off    even saying “thank you”. I could say that this lady looked    , but she was still trying to make ends meet. I could tell this woman was    by what had just happened, and no one knew how many people had been    her that way all day long.
What if she was a grandmother who had to    her grandchildren, because the parents had just lost their life in an accident? What if her husband was seriously     and they couldn’t afford the medical expenses?
All she wanted was to do her    well. All she wanted was to    customers as she was trained. All she needed was to be    . I wondered whether I could be someone that she needed.
I looked her in her eyes as she scanned my bag, and then I smiled and said, “Your hair is beautiful!” Her face     and she told me how easy it was to manage her hair. She handed my bag back, and told me the customer service desk was straight down on my left. I said “Thank you!”
小題1:
A．purchaseB．difficultyC．surveyD．return
小題2:
A．observeB．stealC．check D．take
小題3:
A．nobody B．something C．a(chǎn)nythingD．a(chǎn)nybody
小題4:
A．withoutB．beyondC．a(chǎn)fterD．before
小題5:
A．strong B．oldC．wise D．a(chǎn)wful
小題6:
A．hurt B．impressed C．moved D．ignored
小題7:
A．a(chǎn)cceptingB．treating C．judging D．a(chǎn)pproaching
小題8:
A．care forB．care aboutC．look intoD．look for
小題9:
A．poor B．disturbed C．disappointedD．sick
小題10:
A．favor B．greeting C．jobD．training
小題11:
A．supportB．serveC．helpD．instruct
小題12:
A．protectedB．a(chǎn)ppreciatedC．hired D．liked
小題13:
A．set upB．lifted up C．lit upD．cheered up

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

It was 9:00 am already! Richard had to leave for work! Before leaving he hurriedly looked at the newspaper and stood still! Is he seeing it right? He rubbed his eyes and saw again… Yes, it was his name in the obituary(訃告)! He threw the paper in the bin and screamed.
Richard started to recollect. He remembered that last night when he went to bed he had a chest pain and he was rushed to hospital. Then he went into a sound sleep. But what happened after that?
He could suddenly see his living room filled with people… all in tears; his mom, his wife and his children. He also saw his best friend, the one he had a serious misunderstanding a few days back. He wanted to say “Sorry” to him… but now no one could hear his voice.
He wondered how he could tell his mom that he felt so thankful to have her in his life! He wanted to tell his children how much he loved them. He wanted to tell his wife how much he loved her; he felt sorry to have hurt her sometimes.
Richard started crying and pleading to God for one LAST chance! “God, one last chance, please”, shouted Richard and opened his eyes.
Oh, this was a dream!
He woke up; looked around everywhere. He was on his bed; his wife lay beside him, deep in sleep. Richard whispered in her ears, “You are the best thing to have ever happened to me!”
He went up to the window, looking outside. Yes, everything was just the way he has been knowing so long. He decided to meet up his friends and clear all misunderstandings; he also decided to tell everyone who mattered to him all that has remained unsaid so far!
小題1:When Richard saw his name in the newspaper, he felt _________.
A．sadB．shockedC．regretfulD．worried
小題2:Richard felt sorry to his wife because _________.
A．they had a quarrel the other dayB．he misunderstood her
C．he hurt her sometimesD．he didn’t love her
小題3:After the dream, Richard would probably _________.
A．be on good terms with his friend again
B．express appreciation and thanks to his friend
C．demand an apology from his friend
D．break up with his friend
小題4:The writer of the story mainly tells us that _________.
A．misunderstanding between friends is common
B．we need to see a doctor when having a chest pain
C．getting along well with friends is important
D．we should tell our family how much we love them

查看答案和解析>>

同步練習(xí)冊(cè)答案