(2013·山東卷)Sparrow is a fast-food chain with 200 restaurants.Some years ago,the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining,the chain was generally in an unhealthy state.With more and more fast-food concepts reaching the market,the Sparrow menu had to struggle for attention.And to make matters worse,its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years until a new CEO,Carl Pearson,decided to build up its market share.He did a survey,which showed that consumers who already used Sparrow restaurants were extremely positive about the chain,while customers of other fast-food chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resisted,arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success,rather than customers' spending power.Finally,the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product,the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example,he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(營業(yè)額).
These efforts paid off,and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
小題1:Which was one of the problems Sparrow faced before Pearson became CEO?
A.The number of its customers was declining.
B.Its customers found the food unhealthy.
C.It was in need of financial support.
D.Most of its restaurants were closed.
小題2:What does the underlined word “them” in Paragraph 2 refer to?
A.Customers of Sparrow restaurants.
B.Sparrow restaurants.
C.Customers of other fast-food chains.
D.Other fast-food chains.
小題3:For what purpose did Pearson start the advertising campaign?
A.To build a good relationship with the public.
B.To stress the unusual tradition of Sparrow.
C.To learn about customers' spending power.
D.To meet the challenge from Marcy's restaurants.
小題4:What was Pearson's achievement as a CEO?
A.He managed to pay off Sparrow's debts.
B.He made Sparrow much more competitive.
C.He helped Sparrow take over a company.
D.He improved the welfare of Sparrow employees.

小題1:
小題2:
小題3:
小題4:
本文講述了一個快餐公司在瀕臨倒閉的情況下,在Carl Pearson的帶領(lǐng)下重新煥發(fā)生機的故事。
小題1:解析 細節(jié)理解題。根據(jù)原文 “And to make matters worse,its new owner had no plans to give it the funds it required.”可知,公司急需的是資金,故C項正確。
答案 C
小題2:解析 猜測詞義題。根據(jù)原文“He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them...”可知,其他連鎖店的顧客不愿離開他們的連鎖店,此處,turn away from 表示“從……處走開”,所以from之后應(yīng)該表示主語的原始位置,故選D項。答案 D
小題3:解析 推理判斷題。根據(jù)原文 “...Such an attempt to establish a positive relationship between a company and the general public was unusual for that time....”可以得知“……公司想建立跟大眾的友好關(guān)系”。故正確答案A。答案 A
小題4:解析 主旨大意題。 根據(jù)原文最后一段, “their efforts paid off”意為“他們的努力得到了回報”, Sparrow不久成為該地區(qū)最成功的快餐店之一。所以正確答案是B;C選項和D選項未涉及。答案 B。
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China is a land of bicycles.At least it was back in 1992 when I traveled the country.Back then everyone seemed to be riding a bicycle.Millions of them,all black.Cars were rare.Yet since my arrival in Beijing last year,I’ve found the opposite is true.There are millions of cars.However,people still use their bicycles to get around.For many,it’s the easiest and cheapest way to travel today.Bicycles also come in different colors-silver,green,red,blue,yellow,whatever you want.
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小題1:According to the author,why are bicycles still popular in China today?
A.Because they are traditional and safe.
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C.Because they are colorful and available.
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B.to use it for transport
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科目:高中英語 來源:不詳 題型:閱讀理解

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A.while B.a(chǎn)sC.when D.what
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小題2:
A.showed upB.took inC.came outD.looked on
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A.thereforeB.otherwiseC.howeverD.moreover
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A.a(chǎn)fterB.sinceC.beforeD.when
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"It is all up to you honey. You can      Mongus anytime you like, all you have to do is dream about him again.
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A.wolfB.monsterC.enemyD.bear
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科目:高中英語 來源:不詳 題型:完形填空

While I was on my way into Wal-Mart, I was greeted by a woman working at the door. Before I wanted to buy what I wanted, I had a(n)     to make, and I was stopped by the woman, who wanted to    my bag. Usually I would have got angry, because I knew I didn’t steal. I had just noticed someone ahead of me being not so nice. That person treated this lady as if she was    . The person had just snatched(攫取) a bag back from her and stormed off    even saying “thank you”. I could say that this lady looked    , but she was still trying to make ends meet. I could tell this woman was    by what had just happened, and no one knew how many people had been    her that way all day long.
What if she was a grandmother who had to    her grandchildren, because the parents had just lost their life in an accident? What if her husband was seriously     and they couldn’t afford the medical expenses?
All she wanted was to do her    well. All she wanted was to    customers as she was trained. All she needed was to be    . I wondered whether I could be someone that she needed.
I looked her in her eyes as she scanned my bag, and then I smiled and said, “Your hair is beautiful!” Her face     and she told me how easy it was to manage her hair. She handed my bag back, and told me the customer service desk was straight down on my left. I said “Thank you!”
小題1:
A.purchaseB.difficultyC.surveyD.return
小題2:
A.observeB.stealC.check D.take
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A.nobody B.something C.a(chǎn)nythingD.a(chǎn)nybody
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A.withoutB.beyondC.a(chǎn)fterD.before
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A.hurt B.impressed C.moved D.ignored
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A.care forB.care aboutC.look intoD.look for
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A.poor B.disturbed C.disappointedD.sick
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A.favor B.greeting C.jobD.training
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A.supportB.serveC.helpD.instruct
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科目:高中英語 來源:不詳 題型:閱讀理解

It was 9:00 am already! Richard had to leave for work! Before leaving he hurriedly looked at the newspaper and stood still! Is he seeing it right? He rubbed his eyes and saw again… Yes, it was his name in the obituary(訃告)! He threw the paper in the bin and screamed.
Richard started to recollect. He remembered that last night when he went to bed he had a chest pain and he was rushed to hospital. Then he went into a sound sleep. But what happened after that?
He could suddenly see his living room filled with people… all in tears; his mom, his wife and his children. He also saw his best friend, the one he had a serious misunderstanding a few days back. He wanted to say “Sorry” to him… but now no one could hear his voice.
He wondered how he could tell his mom that he felt so thankful to have her in his life! He wanted to tell his children how much he loved them. He wanted to tell his wife how much he loved her; he felt sorry to have hurt her sometimes.
Richard started crying and pleading to God for one LAST chance! “God, one last chance, please”, shouted Richard and opened his eyes.
Oh, this was a dream!
He woke up; looked around everywhere. He was on his bed; his wife lay beside him, deep in sleep. Richard whispered in her ears, “You are the best thing to have ever happened to me!”
He went up to the window, looking outside. Yes, everything was just the way he has been knowing so long. He decided to meet up his friends and clear all misunderstandings; he also decided to tell everyone who mattered to him all that has remained unsaid so far!
小題1:When Richard saw his name in the newspaper, he felt _________.
A.sadB.shockedC.regretfulD.worried
小題2:Richard felt sorry to his wife because _________.
A.they had a quarrel the other dayB.he misunderstood her
C.he hurt her sometimesD.he didn’t love her
小題3:After the dream, Richard would probably _________.
A.be on good terms with his friend again
B.express appreciation and thanks to his friend
C.demand an apology from his friend
D.break up with his friend
小題4:The writer of the story mainly tells us that _________.
A.misunderstanding between friends is common
B.we need to see a doctor when having a chest pain
C.getting along well with friends is important
D.we should tell our family how much we love them

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