Question

Although one might not agree because of some of the criticism of it, advertising is essential to the kind of society in which people in the United Kingdom, and a very proportion of the world live. Advertising is necessary as a of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never to hear at all if it were not for advertising. And advertising helps a great deal to promote a standard of living.

In talking about advertising, one should not think only a commercial on television, or an advertisement in the newspapers or periodicals. In its widest , advertising includes a host of other such as packaging, shop displays and--in the sense of communication--even the spoken word of the salesman. , the roots of advertising are to be found in the market place.

For many years it was thought that it was enough to goods and supply services, it is only more that it has become increasingly understood that the production of goods is a waste of resources those goods can be sold at a fair price within a time span. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in markets.

Approximately 2 percent of the UK gross national product (GDP) is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the consumer, but if the articles when does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.

1.A. enjoyable B. considerable C. agreeable D. knowledgeable

2.A. data B. proportion C. means D. message

3.A. get B. put C. find D. avoid

4.A. demanding B. raising C. declining D. rising

5.A. in honor of B. in case of C. in terms of D. in favor of

6.A. sense B. border C. level D. extent

7.A. conferences B. activities C. matters D. actions

8.A. Of all B. In all C. Above all D. After all

9.A. protest B. program C. process D. produce

10.A. quickly B. immediately C. recently D. totally

11.A. unless B. though C. until D. when

12.A. inevitable B. comfortable C. reasonable D. available

13.A. country B. import C. job D. export

14.A. financial B. potential C. essential D. social

15.A. presented B. purchased C. responded D. respected

 

Answer 1

1.B

2.C

3.A

4.D

5.C

6.A

7.B

8.D

9.D

10.C

11.A

12.C

13.D

14.B

15.B

【解析】

試題分析：盡管有人可能會不贊成，但是，不僅僅是在英國，在世界的大部分地區(qū)，廣告在當今的社會是必不可少的。作為一種與他人交流的方式，作為一種宣傳商品和服務的手段，廣告是必需的。

1.advertising is essential to the kind of society in which people in the United Kingdom, and a very proportion of the world live對于生活在英國和世界很多地區(qū)的人來說，廣告是必不可少的，這里指“世界上的大部分地區(qū)”，故選B。

2.Advertising is necessary as a of communicating with others作為一種與他人交流的方法，廣告是必需的，故選C。

3.and of which most of them would never to hear at all if it were not for advertising如果沒有廣告，很多商品和服務將不會被人們知道，get to do sth開始感覺到/認識到......，這里指商品或服務被人們知道，故選A。

4.And advertising helps a great deal to promote a standard of living.廣告在很大程度上促進了生活水平的提高，rising上升的，故選D。

5. A為紀念；B以防；C就......而言；D贊同，支持。one should not think only a commercial on television, or an advertisement in the newspapers or periodicals人們不應該認為廣告只是局限于電視上的商業(yè)廣告、報紙或期刊上的廣告，故選C。

6.In its widest ,從廣義上來說，故選A。

7.such as packaging, shop displays and...even the spoken word of the salesman”可知，這里列舉了一些廣告所包括的活動，故選B。

8. , the roots of advertising are to be found in the market place.銷售人員的話語也是廣告的一部分，畢竟，廣告是植根于市場的，故選D。

9.it was enough to goods and supply services多年以來，人們認為只要生產(chǎn)商品或提供服務就足夠了，故選D。

10.it is only more that it has become increasingly understood that直到最近，人們才逐漸意識到......，故選C。

11.the production of goods is a waste of resources those goods can be sold at a fair price如果商品銷售不出去，那么，生產(chǎn)商品就是在浪費資源，故選A。

12.those goods can be sold at a fair price within a time span生產(chǎn)的商品應該以公平的價格并在合理的期限內銷售出去，這樣才能收回成本或賺取利潤，故選C。

13.it is essential that we go out and sell what we have to offer”可知，這里說的是把商品銷往國外，at home or in markets在國內市場或國際輸出市場上，故選D。

14.advertising does try to attract the interest of the 2 consumer廣告試圖吸引潛在的顧客，故選B。

15. A贈送，介紹，提出；B購買；C回應；D尊敬，重視。but if the articles when does not match up to the standards that the advertising suggests that it will如果顧客所購買的商品與廣告上宣傳的有出入，articles與purchase是動賓關系，即商品被購買，when后省略了they are，故選B。

考點：經(jīng)濟類短文閱讀