12.Facebook is getting less and less cool,at least among teens.A recent report by Frank N.Magid Associates Inc.found that the percentage of 13-to 17-year-old social-media users in the United States on Facebook dropped to 88percent this year,from 94percent in 2013and 95percent in 2012.In the same period,Twitter and messaging applications rose in popularity in that age group.For example,Twitter usage climbed two percentage points to 48percent.
The Menlo Park,California-based company first warned a year ago that teens weren't using its website as often as before.But the issue was all but forgotten,and now it alarms investors.
While more people use Facebook and its messaging app than any competitor,its user base tends to be older,with 55percent of Facebook Messenger users being 37or younger.By the same measure,86percent of Snapchat's users and 83percent of Kik Interactive's users are under 37.
One reason for the decline in teen Facebook usage is due to the concerns that the service may not be trustworthy.Just 9percent of those surveyed described the website as"safe",while almost 30percent of people said they would use this word to describe Pinterest.Pinterest also ranked higher in"fun",with 40percent saying so compared with 18percent for Facebook.
Facebook has been working to diversify the company's offering beyond the main Facebook application.It brought Instagram,the photo-sharing application,in 2012for less than﹩1billion.This year,F(xiàn)acebook also bought messaging application WhatsApp Inc.for about﹩18billion.
The buying of Instagram is showing gains."Not only is Instagram's audience now larger than Twitter,but its user growth has been greater."Mark May,an analyst at Citigroup,wrote in a note."Instagram is at the early stages of rolling out advertising,but we believe brands have and will find it a successful channel."
32.Which of the following is a reason for the decrease in teen Facebook usage?B
A.Facebook's user base is too young to stick to one thing for long.
B.Most of Facebook's users don't think its service is safe enough.
C.Facebook's competitors are actively improving their services.
D.More adults tend to be Facebook users.
33.The underlined word"diversify"can be replaced byC.
A、accumulate
B.classify
C.expand
D.overlook
34.What is the main idea of the fifth paragraph?D
A.Facebook's huge running costs
B.Facebook's improved operating principle
C.Facebook's struggle against its competitors
D.Facebook's efforts to turn around the situation
35.Which statement does Mark May agree?A
A.Buying Instagram is a wise choice.
B.Twitter may face possible risks in the future.
C.Advertising new brands costs too much money.
D.Facebook makes its situation worse.
分析 臉譜在青少年之間使用率越來越少,這到底是什么原因導致的呢?讀完本篇文章就可以得到答案了.
解答 32-35 BCDA
32.B.答案在第四段第一、二句One reason for the decline in teen Facebook usage is due to the concerns that the service may not be trustworthy.Just 9percent of those surveyed described the website as"safe",while almost 30percent of people said they would use this word to describe Pinterest.可知,大部分臉譜的用戶認為它不夠安全是用戶下降的原因,故答案為B
33.C.根據(jù)Facebook has been working to diversify the company's offering beyond the main Facebook application.可知,diversify意為使…多樣化,因此選expand,意為擴大公司的服務項目.
34.D.根據(jù)第五段It brought Instagram,the photo-sharing application,in 2012for less than﹩1billion.This year,F(xiàn)acebook also bought messaging application WhatsApp Inc.for about﹩18billion.可知本段描寫Facebook應對青少年用戶下降的措施,因而選D.
35.A.答案在最后一段第一句The buying of Instagram is showing gains和最后一句we believe brands have and will find it a successful channel.可知對Instagram的購買是明智的選擇,故答案為A
點評 做閱讀時經(jīng)常犯錯的主要原因是,僅憑讀過文章后殘留在腦海中的一絲印象來勾選答案,這樣便很容易掉入出題人故意設布下的題目陷阱.所謂閱讀理解,對于題目的理解一定要忠實于原文,因此,每一道題都應該與原文作全面的對比與核查,再得出答案.也就是說,閱讀理解的每一道題目,在原文都應該有明確的出處,我們把這一出處叫做原文相關句,(1)排除與原文相關句主題不一致的選項(2)排除與原文相關句態(tài)度相反的選項 (3)排除用于過于極端或負面的選項(4)注意結合文章主旨和主題去排除.