It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
【小題1】Who is to blame for the tragedy of Changchun infant according to the passage?
| A．The baby’s father | B．Buick and Hyundai dealership | C．Weibo | D．Not clear |
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
【小題1】D
【小題2】B
【小題3】A
【小題4】C
【小題5】A
解析試題分析：發(fā)生在長春的盜車殺嬰案在全國范圍內(nèi)引起了轟動，然而，在人們還沉浸在悲傷的情緒中時，別克和現(xiàn)代卻用此次事件進行產(chǎn)品的宣傳，這種突破道德底線的行為引起了人們的憤怒。
【小題1】推理題：發(fā)生在長春的盜車殺嬰案引起了廣泛的關注，別克和現(xiàn)代利用這次事件進行品牌宣傳的做法違背了道德，傷害了家屬和網(wǎng)友的感情，別克、現(xiàn)代品牌宣傳和微博議論都是案件發(fā)生之后的事情，排除B、C，文章主要講的是汽車制造商的宣傳推廣，重點不是介紹長春盜車殺嬰案，因此，對案件的責任人是誰，并未提及，故選D。
【小題2】細節(jié)題：根據(jù)第三段“the infant was choked to death and buried in snow by the thief”可知A錯；根據(jù)第六段“But screenshots saved by users continued to be posted and the negative impact on both brands persists.”可知C項錯誤；第七段“but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.”指的是它們借此進行的宣傳，并非出售被盜車輛，D錯；根據(jù)第七段“The two brands probably didn’t expect such a firestorm of fury from the Internet community”可知，兩個汽車制造商的行為引起了網(wǎng)友的憤怒和批評，故選B。
【小題3】猜詞題：單詞所在的句子是：Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”一些評論家稱，它們是在犧牲他人的生命進行宣傳，這樣做是很不道德的，A不道德的；B重要的；C卓越的；D相當大的，故選A。
【小題4】細節(jié)題：根據(jù)第五段“an entry made after the child was known to have died”可知，現(xiàn)代在知道嬰兒死亡的消息之后，卻發(fā)表微博進行產(chǎn)品宣傳，這樣的行為等于往家屬和網(wǎng)友傷口上撒鹽，故選C。
【小題5】推理題：根據(jù)“think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.”可知，作者建議人們?nèi)己笮校灰黄谱鹬厣屯樗说牡赖碌拙�，故選A。
考點：考查社會現(xiàn)象類短文閱讀
科目：高中英語 來源： 題型：閱讀理解
Was the London Olympics a success? Many people hold different opinions. However one thing is certain, London could win a gold medal for hosting the “greenest” Games ever, BBC News reported.
Previous Olympic hosts have been criticized for the environmental damage they have caused through construction, waste. and transport. But things had to be different in London because seven years ago it bid for the Olympics through the concept of “a One Planet Olympics”.
What is most impressive is that London used the construction of the Olympic Park as an opportunity to clean up polluted areas — 2 million tons of contaminated (被污染的) soil were removed and 200 old factory buildings, were torn down, according to sustainablebusiness.com. But that’s not all —. 99 percent of the debris (廢瓦礫) were reused to build the Olympic Park. For example, part of the Olympic Stadium’s roof is made from 2,500 tons of steel tubes recycled from old gas pipelines.
As well as using recycled materials, all venues were built with green building techniques. The Olympic Stadium is the lightest one ever built, which minimized the amount of steel and concrete needed. Also, the handball field has lighting pipes on the roof that reduce electricity use by 40 percent, according to sustainablebusiness.com.
The effort that London made to deal with waste also deserves praise. Water used for drinking and watering plants was from collected rainwater or recycled wastewater. In this way. about 30-40 percent less water was used in total. Waste food packages were either recycled or processed and turned into renewable energy.
As one of the best connected places in Europe, London tried to solve traffic jams by encouraging the use of public transport. For example, it had trains deliver half of the building materials, instead of cars, which greatly reduced carbon emissions.
The clean anti-doping (反興奮劑) result also added to the greenness of the Games. The International Olympics Committee (IOC) said that the devices used this time were the most accurate and advanced. Only one athlete tested positive for a banned drug on the day of competing, which is why the IOC President, Jacques Rogge, has praised anti-doping efforts at the London Games.
【小題1】To make the Olympic Park green, London _______.
| A．recycled 2 million tons of contaminated soil |
| B．removed 99 percent of the debris from the city |
| C．built the Olympic Stadium mostly with recycled materials |
| D．a(chǎn)pplied green building techniques to the construction work |
| A．increased as much as possible |
| B．reduced as much as possible |
| C．made good use of |
| D．took little notice |
| A．The London Olympics cost less than the other Olympics ever held. |
| B．London has possessed the most advanced techniques to deal with waste. |
| C．Public transport is made good use of in London during the Olympic games. |
| D．The anti-doping result in the London Olympics turned out to be dissatisfactory. |
| A．How to deal with the anti-doping |
| B．How to use recycled materials |
| C．London’s green games |
| D．London’s public transport |
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科目：高中英語 來源： 題型：閱讀理解
Have you ever picked a job based on the fact that you were good at it but later found it made you feel very uncomfortable over time? When you select your career, there's a whole lot more to it than assessing your skills and matching them with a particular position. If you ignore your personality, it will hurt you long-term regardless of your skills or the job’s pay. There are several areas of your personality that you need to consider to help you find a good job. Here are a few of those main areas;
1) Do you prefer working alone or with other people?
There are isolating jobs that will drive an outgoing person crazy and also interactive jobs that will make a shy person uneasy. Most people are not extremes in either direction but do have a tendency that they prefer. There are also positions that are sometimes a combination of the two, which may be best for someone in the middle who adapts easily to either situation.
2) How do you handle change?
Most jobs these days have some elements of change to them, but some are more than others. If you need stability in your life, you may need a job where the changes don't happen so often. Other people would be bored of the same daily routine.
3) Do you enjoy working with computers？
I do see this as a kind of personality characteristic. There are people who are happy to spend more than 40 hours a week on a computer, while there are others who need a lot of human interaction throughout the day. Again, these are extremes and you'll likely find a lot of positions somewhere in the middle as well.
4) What type of work environment do you enjoy？
This can range from being in a large building with a lot of people you won't know immediately to a smaller setting where you'll get to know almost all the people there fairly quickly.
5) How do you like to get paid?
Some people are motivated by the pay they get, while others feel too stressed to be like that. The variety of payment designs in the sales industry is a typical example for this.
Anyway, these are a great starting point for you. I've seen it over and over again with people that they make more money over time when they do something they love. It may take you a little longer, but making a move to do what you have a passion for can change the course of your life for the better.
【小題1】What is unnecessary in your job hunting?
| A．Assessing your skills |
| B．Going to different areas |
| C．Matching your skills with a position |
| D．taking your personality into consideration |
| A．Isolating jobs usually drive people mad. |
| B．Interactive jobs make people shy easily. |
| C．Extreme people tend to work with others. |
| D．Almost everyone has a tendency in jobs. |
| A．Before you select your job, you should assess your skills and match them with your position |
| B．There are more important things than assessing skills and match them with the position when you select job. |
| C．Nothing is important than assessing skills and match them with the position when you select job. |
| D．You should ignore your skills when you select job. |
| A．Lifestyles and Job Pay | B．Jobs and Environment |
| C．Job Skills and Abilities | D．Personalities and Jobs |
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科目：高中英語 來源： 題型：閱讀理解
More than half a century ago, there were 4, 000 drivein movie theaters in the United States, and watching a movie from your car was a popular way to spend an evening. But with the number of driveins reduced to just a few hundred, outdoor movie has been popping up across the nation. Going to an openair theater has become a modern summer pastime for an increasing number of movie fans.
In recent years, outdoor movie screenings have come up in parks, vacant lots and shopping malls around the nation. On average, about 1,000 people attend each movie night. It attracts a lot of young professionals, young workers and residents nearby. For some, the outdoor movies bring back the memories of the drivein theaters of their youths. But for the majorities, they think it is comparable to the atmosphere of driveins, as they can bring friends, food, good wine, and watch the movie together.
The returning of Americans' love affair with outdoor movies makes Stephen Bastas ever busier. His sevenmember crew sets up screens in various locations mostly in the Washington area every day throughout the summer. They are doing pretty well and they hope to continue the trend. And it looks like they are going to. That's because many fans say there is nothing like watching a movie on a breezy summer evening under the stars.
【小題1】In the first paragraph, the author tries to tell us ________.
| A．outdoor movies attracts more movielovers |
| B．summer brings back more drivein movie fans |
| C．drivein movie theaters have already disappeared |
| D．watching a movie from your car is becoming more popular |
| A．have snacks before the movie |
| B．cheer up with young friends |
| C．bring back good old days |
| D．enjoy the casual atmosphere |
| A．a(chǎn) movie maker |
| B．a(chǎn)n outdoor movie fan |
| C．a(chǎn) movie director |
| D．a(chǎn)n openair theater operator |
| A．Optimistic | B．Amazed |
| C．Worried | D．Disappointed |
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科目：高中英語 來源： 題型：閱讀理解
People have wondered for a long time how their personalities and behavior are formed. It is not easy to explain why one person is intelligent and another is not, or why one is cooperative and another is competitive.
Social scientists are of course extremely interested in these types of questions. They want to explain why we possess certain characteristics and exhibit certain behavior. There are no clear answers yet, but two distinct schools of thought on the matter have developed. As one might expect, the two approaches are very different from each other, and there is a great deal of debate between proponents of each theory. The controversy is often conveniently referred to as “nature and nurture”．
Those who support the “nature” side of the conflict believe that our personalities and behavior patterns are largely determined by biological factors. That our environment has little, if anything, to do with our abilities, characteristics and behavior is central to this theory. Taken to an extreme，this theory states that our behavior is predetermined to such a great degree that we are almost completely governed by our instincts(本能)．
Proponents of the “nurture” theory, or, as they are often called, behaviorists, claim that our environment is more important than our biologically based instincts in determining how we will act. A behaviorist, B. F. Skinner, sees humans as beings whose behavior is almost completely shaped by their surroundings. The behaviorists' view of the human being is quite mechanistic. They state that, like machines, humans respond to environmental stimuli (刺激) as the basis of their behavior.
Socially and politically, the consequences of these two theories are far-reaching. In the US，for example, blacks often score below whites on standardized intelligence tests. This leads some “nature” proponents to conclude that blacks are genetically lower in status than whites. Behaviorists, on the contrary, say that the differences in scores are due to the fact that blacks are often robbed of many of the educational and other environmental advantages that whites enjoy, and that, as a result, they do not develop the same responses that whites do.
Neither of these theories can yet fully explain human behavior. In fact, it is quite likely that the key to our behavior lies somewhere between these two extremes and that the controversy will continue for a long time is certain.
【小題1】This passage is mainly concerned with ________.
| A．relation between personality and behavior |
| B．relation between behavior and environment |
| C．different accounts of patterns of human behavior |
| D．different theories of the formation of human behavior |
| A．creators | B．a(chǎn)dvisors | C．a(chǎn)dvocates | D．judges |
| A．the considerable influence of the two theories |
| B．differences between the blacks and whites |
| C．racial discrimination in the United States |
| D．different responds to intelligence tests |
| A．To call our attention to the changes of human behavior. |
| B．To urge scientists to do more research in social science. |
| C．To give us a detailed explanation of human behavior. |
| D．To present an argument in the field of social science. |
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科目：高中英語 來源： 題型：閱讀理解
Recently, professor of philosophy（哲學）in the United States has written a book called Money and the Meaning of Life. He has discovered that how we deal with money in our daily life has more meaning than we usually think. One of the exercises he asked his students to do is to keep a record of every penny they spend for a week. From the way they spend their money, they can see what they really value in life.
He says our relations with others often become clearly defined（清晰的）when money enters the picture. You might have wonderful relationship with somebody and you think that you are very good friends. But you will know him only when you ask him to lend some money. If he does, it brings something to the relationship that seems stronger than ever before or it can suddenly weaken the relationship if he doesn’t. This person may say that he has a certain feeling, but if it is not carried out in the money world, there is something less real about it.
Since money is so important to us, we consider those who possess a lot of it to be very important. The author interviewed some millionaires in researching his book.
Question: What is the most surprising thing you have discovered about being rich, because you are a self-made man?
Answer: The most surprising thing is how people give me so much respect. I am nothing. I don’t know much. All I am is rich.
People just have an idea of making more and more money, but what is it for? How much do I need for any given purposes in my life? In his book, the professor uncovered an important need in modern society: to bring back the idea that money is an instrument rather than the end. Money plays an important role in the material world, but expecting money to give happiness may be missing the meaning of life.
【小題1】According to the first paragraph, people have not realized ______.
| A．how important money is in their daily life |
| B．how one spends money shows what is important to him |
| C．that money is more important than their philosophy of life |
| D．that their understanding of life is more important than money |
| A．is a good way to test your friendship |
| B．will do harm to your friendship |
| C．will strengthen your friendship |
| D．is a good way to break off your friendship |
| A．Money is an end． | B．Money is a means． |
| C．Money is everything． | D．Money is unimportant |
| A．is used up | B．is spent on pictures |
| C．is paid in the right way | D．is paid attention to |
| A．He doesn’t feel that he is well educated. |
| B．He doesn’t think he is a very important person. |
| C．He doesn’t consider himself to be very successful. |
| D．He doesn’t think that being rich deserves so much attention. |
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科目：高中英語 來源： 題型：閱讀理解
San Francisco，unofficially regarded as one of the homeless capitals of the US，counts nearly 6,500 homeless people, with 4,300 living on the street．
Among the many problems that the homeless face is little or no access to showers．San Francisco only has about 16 to 20 shower stations to accommodate them．But Doniece Sandoval has made it her task to change that．
“Homelessness is something you can’t really miss，”the 51-year-old woman said．She started Lava Mae，a sort of showers on wheels, a new project that aims to turn old city buses into shower stations for the homeless．
“One day I passed a woman in the street and she was very dirty and basically crying，and I heard her say that she would never be clean．But I was wondering what her opportunities were to actually get clean,” Sandoval said．
Sandoval was inspired to start Lava Mae. The project has already been welcomed with open arms in the city．The Transportation Agency has donated one bus for the cause and is willing to donate three more if the project succeeds．Sandoval hopes the first bus will be able to hit the road in May this year．The Public Commission has also agreed to let the buses plug into fire hydrants(消防龍頭)around the city if Lava Mae pays for the water．
One of Lava Mae’s biggest supporters is Bevan Dufty, the director of Housing Opportunity, Partnerships & Engagement under the mayor of San Francisco．“For people who are unhoused，access to showers is very difficult．Shower buses are something that could potentially be deployed (部署)in response to an emergency，so it is relevant to all San Franciscans," Dufty said．“Doniece has done an incredible job as a citizen who cares about helping the poor．We are very excited to see Lava Mae become real soon．”
Each bus will have two shower stations and Sandoval expects that by 2015，they’ll be able to provide 2000 showers a week．
【小題1】What problem does San Francisco face according to the text?
A．The city has the most homeless people in the USA．
B．There are no shower stations for the homeless in the city．
C．It’s hard for homeless people in the city to take showers．
D．Few citizens in the city care about the homeless．
【小題2】What does the underlined word ''them” in Paragraph 2 refer to?
| A．City problems． | B．Shower stations． | C．Old buses． | D．The homeless． |
| A．Brave and independent． | B．Caring and responsible． |
| C．Honest and determined． | D．Friendly and humorous． |
| A．All San Franciscans are excited to use Lava Mae． |
| B．Emergencies in San Francisco will be prevented by Lava Mae． |
| C．Dufty thinks highly of Doniece's way of helping the poor． |
| D．The mayor of San Francisco will support Doniece financially． |
| A．A newly invented way of shower |
| B．Showers on Wheels for the Homeless |
| C．The health problem of the homeless |
| D．Lave Mae-a new name for old city buses |
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科目：高中英語 來源： 題型：閱讀理解
Does Fame Drive You Crazy?
Although being famous might sound like a dream come true, today's stars, feeling like zoo animals, face pressures that few of us can imagine. They are at the center of much of the world's attention. Paparazzi(狗仔隊) camp outside their homes, cameras ready. Tabloids(小報) publish thrilling stories about their personal lives. Just imagine not being able to do anything without being photographed or interrupted for a signature!
According to psychologist Christina Villarreal, celebrities—famous people—worry constantly about their public appearance. Eventually, they start to lose track of who they really are, seeing themselves the way their fans imagine them, not as the people they were before everyone knew their names. “Over time，” Villarreal says, “they feel separated and alone.”
The phenomenon of tracking celebrities has been around for ages. In the 4th century B．C., painters followed Alexander the Great into battle, hoping to picture his victories for his admirers. When Charles Dickens visited America in the 19th century, his soldout readings attracted thousands of fans, leading him to complain(抱怨) about his lack of privacy. Tabloids of the 1920s and 1930s ran articles about filmstars in much the same way that modern tabloids and websites do.
Being a public figure today, however, is a lot more difficult than it used to be. Superstars cannot move about without worrying about photographers with modern cameras. When they say something silly or do something ridiculous, there is always the Internet to spread the news in minutes and keep their “story” alive forever.
If fame is so troublesome, why aren't all celebrities running away from it? The answer is there are still ways to deal with it. Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities. They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.
Sometimes a few celebrities can get a little justice. Still, even stars who enjoy full justice often complain about how hard their lives are. They are tired of being famous already.
【小題1】It can be learned from the passage that stars today ________.
| A．a(chǎn)re often misunderstood by the public |
| B．can no longer have their privacy protected |
| C．spend too much on their public appearance |
| D．care little about how they have come into fame |
| A．Great heroes of the past were generally admired. |
| B．The problem faced by celebrities has a long history. |
| C．Wellknown actors are usually targets of tabloids. |
| D．Works of popular writers often have a lot of readers. |
| A．Availability of modern media. |
| B．Inadequate social recognition. |
| C．Lack of favorable chances. |
| D．Huge population of fans. |
| A．Sincere. | B．Sceptical. |
| C．Disapproving. | D．Sympathetic. |
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科目：高中英語 來源： 題型：閱讀理解
When your parents advise you to “get an education” in order to raise your income, they tell you only half the truth. What they really mean is to get just enough education to provide manpower（人力資源）for your society, but not so much that you prove an embarrassment to your society.
Get a high school diploma, at least. Without that, you will be occupationally dead unless your name happens to be George Bernard Shaw or Thomas Alva Edison, and you can successfully dropout in grade school.
Get a college degree, if possible. With a B. A., you are on the launching pad. But now you have to start to put on the brakes. If you go for a master’s degree, make sure it is an M.B.A., and the famous law of diminishing(逐漸減少的) returns begins to take effect.
Do you know, for instance, that long-haul truck drivers earn more per year than full professors? Yes, the average salary for those truckers was $24000 while the full professors managed to earn just $23030.
A doctorate is the highest degree you can get. Except for a few specialized fields such as physics or chemistry where the degree can quickly be turned to industrial or commercial purposes, if you pursue such a degree in any other field, you will face a future which is not bright. There are more doctors unemployed or underemployed in this country than any other part of the world.
If you become a doctor in English or history or anthropology or political science or languages or—worst of all—in philosophy, you run the risk of becoming overeducated for our national demands. Not for our needs, mind you, but for our demands.
Thousands of doctors are selling shoes, driving cars, waiting on table, and endlessly filling out applications month after month. They may also take a job in some high school or backwater(閉塞) college that pays much less than the doorkeeper earns.
You can equate the level of income with the level of education only so far. Far enough, that is, to make you useful to the gross national product, but not so far that nobody can turn much of a profit on you.
【小題1】 According to the writer, what the society expects of education is to turn out people who ______.
| A．will not be a disgrace to society |
| B．will become loyal citizens |
| C．can take care of themselves |
| D．can meet the nation’s demand as a source of manpower |
| A．they are improperly educated |
| B．they are of little commercial value to their society |
| C．there are fewer jobs in high schools |
| D．they prefer easier jobs that make more money |
| A．with diplomas |
| B．who specialize in physics and chemistry |
| C．who are valuable to the gross national product |
| D．who receive little education |
| A．Bernard Shaw didn’t finish high school, nor did Edison. |
| B．One must think carefully before pursuing a master’s degree. |
| C．The higher your education level, the more money you will earn. |
| D．If you are too well-educated, you’ll be overeducated for society’s demands. |
| A．a(chǎn) means of providing job security and financial security and a means of meeting a country’s demands for technical workers |
| B．a(chǎn) way to broaden one’s horizons |
| C．more important than finding a job |
| D．a(chǎn)n opportunity that everyone should have |
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