15.What is the first thing you notice when you walk into a shop?The products displayed at the entrance?Or the soft background music?
But have you ever noticed the smell?Unless it is bad,the answer is likely to be no.But while a shop's scent may not be outstanding compared with sights and sounds,it is certainly there.And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance via scent machines.A smell may be attractive but it may not just be used for freshening air.One sports goods company once reported that when it first introduced scent into its stores,customers'intension to purchase increased by 80percent.
When it comes to the best shopping streets in Pairs,scent is just as important to a brand's success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be.
Some years ago,the focus for brand name shopping was on a few people with sales assistants'disproving attitude and don't-touch-what-you-can't-afford displays.Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience.But while e-shops can use sights and sounds,only bricks-and-mortar stores(實(shí)體店)can offer a full experience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop,but rather a destination.And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department,and coconut scent in the swimsuit section.A department store has even opened a new lab,inviting customers on a journey into the store's windows to smell books,pots and drawers,in search of their perfect scent.
32.According to the passage,what is an increasingly powerful tool in the success of some brand store?
D
A.Friendly assistant
B.Soft background music
C.Attractive window display
D.Unique scents
33.E-shops are mentioned in the passage toB.
A.urge shop assistants to change their attitude
B.show the advantages of brick-and-mortar stores
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
34.The underlined word"destination"in Paragraph 5meansA.
A.a(chǎn) place where customers love to go
B.a(chǎn) spot where travelers like to stay
C.a(chǎn) platform that exhibits goods
D.a(chǎn) target that a store expects to meet
35.The main purpose of the passage is toB.
A.compare and evaluate
B.inform and explain
C.a(chǎn)rgue and discuss
D.examine and assess.
分析 當(dāng)你走進(jìn)一家商店的時(shí)候,你首先注意到的是什么?入口處陳列的商品,還是柔和的背景音樂(lè)?文章介紹了現(xiàn)在很多商店都在使用的一種吸引顧客的方法--用味道來(lái)吸引顧客.
解答 32.D.推理判斷題.But while a shop's scent…And it is proving to be an increasingly powerful tool in encouraging people to purchase."可知,it指代的是"scent",一個(gè)商店的味道能夠激發(fā)人們的購(gòu)買欲望,故選D.
33.B.細(xì)節(jié)理解題.But while e-shops can use sights and sounds,only bricks-and-mortar shops (實(shí)體店) can offer a full experience from the minute customers step through the door to the moment they leave."可知,網(wǎng)店使用視覺(jué)或聲音來(lái)吸引顧客,而只有實(shí)體店能夠?yàn)轭櫩吞峁⿵乃麄冞M(jìn)店到離開(kāi)的完整購(gòu)物體驗(yàn),說(shuō)明文章提到網(wǎng)店是為了突出實(shí)體店的優(yōu)勢(shì),故選B.
34.A.詞義猜測(cè)題.Another brand store seeks to be much more than a shop,but rather a destination"可知,另外一個(gè)品牌店不僅僅是一個(gè)商店,它更是一個(gè)顧客經(jīng)常光顧的地方,故選A.
35.B.細(xì)節(jié)理解題.And it is proving to be an increasingly powerful tool in encouraging people to purchase."和第三段的例子,及倒數(shù)第二段最后一句"And scent is just one way to achieve this."和最后一段的例子可知,文章使用的寫作手法是列舉事實(shí),并通過(guò)例子來(lái)進(jìn)行解釋,故選B.
點(diǎn)評(píng) 本文是一篇科教類閱讀,題目涉及多道細(xì)節(jié)理解題,推理判斷題,詞義猜測(cè)題.做題時(shí)學(xué)生應(yīng)仔細(xì)閱讀原文,把握文章主要內(nèi)容,聯(lián)系文章上下文內(nèi)容并結(jié)合所給選項(xiàng)含義,從中選出正確答案,一定要做到有理有據(jù),切忌胡亂猜測(cè).