【題目】Nowadays it is common that people are buying more products and services than ever before through the Internet, so do Americans. And experts say the popularity of online sales is likely to spread to other countries. Online sales now represent as much as 10% of all retail sales in the United States. This has led traditional stores to seek new ways to keep their customers loyal.

Taking Lynne for example, she made good use of the Internet. she used the Internet to buy everything she needed for her Wedding and holiday gifts for her husband and stepdaughter. Other than food, 90% of her purchases were made on her home computer. “I find that, by being able to go online, choose the things that I need, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection.”

There are a lot of people like her. Experts say American online shopping hit records in both November and December. 57% of Americans have bought something electronically. Store owners worry that this growing amount of online sales will hurt their business. Cornell University marketing professor Ed Melaughlin says they can keep their customers by selling goods like clothing, which buyers may want to see and try on before purchasing. The stores could also offer things that are difficult to ship. Besides, some stores can please customers by offering to repair electronic products.

Bill Martin is the founder of Shopper Trak. His business helps stores learn about their customers. He said, “There is still a lot of emotion in the buying decision, you know, that takes place. Often you need that last sense of “Boy, this is exactly what I want before you are ready to part with money, and you can't always get that online. It's a rather cold process.”

While e-commerce worries some business owners, the only worry for delivery services is keeping up with the number of packages. UPS manager Dana Kline says her company is very busy at this time of the year.

UPS is so busy that it has filled 55,000 temporary work positions during the holiday season.

【1】 The purpose of this passage is to tell us ________.

A. the challenge online owners are faced with

B. the difference between online sales and traditional sales

C. the challenge e－commerce causes to traditional sales

D. the trouble that customers often meet when purchasing online

【2】 The example of Lynne is mentioned in the passage to show________.

A. online sales will replace traditional sales sooner or later

B. online business has changed many Americans' life

C. traditional stores can't offer enough food to their customers

D. traditional stores find new ways to keep their customers loyal

【3】The underlined word “eliminate” in Paragraph 2 can be replaced by “________”.

A. include B. decrease C. avoid D. discourage

【4】It is implied in Bill Martin's words that ________.

A. store owners should learn more about their customers

B. traditional stores can provide goods to buyers more quickly

C. some owners are using websites to persuade people to visit their stores

D. traditional stores offer a social experience that some people enjoy

【答案】

【1】C

【2】B

【3】C

【4】D

【解析】

試題分析：本文講述越來(lái)越多的人通過(guò)網(wǎng)絡(luò)來(lái)購(gòu)買商品和服務(wù)，其購(gòu)物方式的改變對(duì)人們生活也帶來(lái)了極大的改變，網(wǎng)購(gòu)使得傳統(tǒng)商店陷入危機(jī)，盡管如此傳統(tǒng)商店仍有其優(yōu)勢(shì)所在，即傳統(tǒng)店會(huì)提供給一些人們喜歡的社會(huì)體驗(yàn)，這是網(wǎng)購(gòu)所體驗(yàn)不到的。

【1】C推理分析題。本文首先介紹網(wǎng)購(gòu)的發(fā)展現(xiàn)狀，對(duì)人們生活的改變，而后提出了實(shí)體店家的擔(dān)憂，故本文主要目的就是告訴我們網(wǎng)購(gòu)對(duì)傳統(tǒng)銷售所帶來(lái)的挑戰(zhàn)，故選C

【2】B推理分析題。根據(jù)第一句Nowadays it is common that people are buying more products and services than ever before through the Internet,現(xiàn)在普遍人們比以前更多使用電腦購(gòu)物，第二段就舉了Lynne的例子，可知該例子就是為說(shuō)明網(wǎng)購(gòu)改變了許多美國(guó)人的生活，故選B

【3】C詞義猜測(cè)題。根據(jù)句子I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection通過(guò)網(wǎng)購(gòu)不需要出門就避開了交通、人群、嘈雜，可知該詞的意思就是避免的意思，故選C

【4】D推理分析題。根據(jù)比爾的話There is still a lot of emotion in the buying decision, you know, that takes place. Often you need that last sense of “Boy, this is exactly what I want before you are ready to part with money, and you can't always get that online在作出購(gòu)買決定的時(shí)候也有許多情感因素，經(jīng)常你需要最后一種感覺：那就是我想要的，這種感覺在網(wǎng)上不會(huì)經(jīng)常得到，可知傳統(tǒng)店會(huì)提供給一些人們喜歡的社會(huì)體驗(yàn)，故選D

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