China’s new term, tuhao, may be in next year’s Oxford English Dictionary. The word caught the attention of the dictionary's editing team after BBC’s recent program on influential Chinese words. “If its influence continues, it is very likely to appear on our updated list of words,” said Julie Kleeman, project manager with the editing team.
In Chinese tu means uncouth (笨拙的) and hao means rich. It has traditionally been referred to rich people who throw their weight around in China’s countryside. The word became more popular in September with the launch of Apple’s new gold-colored iPhone, which is loved by China’s rich people. The color became known as “tuhao gold.” The word is now also used by the online community to refer to people who have the cash but lack the class to go with it. Kleeman also mentioned two other Chinese words — dama and hukou — which may also make it into the dictionary.
People can have an intuitive (直觀的) grasp of the meanings if they see pinyin, Kleeman said, adding that people avoid using an English word to keep the original meaning.
“We have nearly 120 Chinese-linked words now in Oxford English Dictionary,” she said. Some of them are: Guanxi, which means “connection”; Taikonaut, a mix of taikong, meaning outer space, and astronaut.
The new words will be first uploaded on the official website before the dictionaries arrive. The online version is also renewed every three months. “It at least broke our old rules. It used to take 10 years to include a new word but now we keep the pace with the time,” according to a statement from ex-chief-editor John Simpson.
1.Which of the following statements is true according to the text?
A. Dama and hukou have made it into Oxford English dictionary.
B. Some influential Chinese words appeared on one of BBC’s recent programs.
C. tuhao refers to people who have both the cash and the class.
D. John Simpson thinks that it is not good to break old rules.
2.What does the underlined part in paragraph 2 mean?
A. Give orders to others. B. Get ready to help others.
C. Go on a diet. D. Put on weight.
3.Tuhao becomes more popular in September partly because ______.
A. it is very likely to appear in Oxford English Dictionary
B. it is often used by the online community
C. people use Chinese pinyin to keep the original meaning
D. Apple launched a new gold-colored iPhone
4.The main idea of the text is that ______.
A. tuhao may end up in Oxford English Dictionary
B. sometimes pinyin makes Chinese words better understood
C. tuhao has a new meaning at the present time
D. Oxford English Dictionary Includes new words faster than before
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Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete.This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable.When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it's not successful; secondly, Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price.Being valued lower than the average company in the S&P(標(biāo)準(zhǔn)普爾)500 indicates that to whatever degree Apple was successful in the past, it's not seen by the vast majority of observers as successful in the future.Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized(商品化)very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical. The climax of this hypothesis is the “chief-sorcerer” theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells(符咒).
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation.Integration is something that can take a long time, but it is possible with great effort.A few companies are starting to make moves in that direction, but efforts are half-hearted.There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.
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D.other companies don't have a great team as Apple does
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