Question

【題目】On Tuesday, the White House and the U.S. Department of Agriculture (USDA) set new limits (設置新限定)on advertising food and drinks in schools.

The rules ban (禁止)advertisements for unhealthy foods in schools. The ad ban includes sugary drinks that account for more than 90% of unhealthy ads. An ad for Coca-Cola, for example, will be removed from a scoreboard (記分牌) at a high school football game. However, ads for Diet Coke and Dasani water, owned by the same company, are allowed to display(展示).

The new rules are part of the First Lady’s “Let’s Move” campaign to fight childhood obesity (肥胖). Her goal is to get kids to eat healthier food. The marketing limits came after new USDA regulations that put a limit on the calorie, fat and sugar in most school food items. “The idea is simple — our classrooms should be healthy places,” the First Lady Michelle Obama said. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn’t be destroyed by unhealthy messages in schools.” However, the healthier food rules are criticized by people who think the government should not control what kids eat and by some students who don’t like the healthier foods.

It is reported that food companies spend $149 million a year on marketing foods to kids, and many big companies are supporting the new rules. Coca-Cola and PepsiCo have started to advertise healthier products. For schools, junk food ads like the Coca-Cola scoreboard will be taken down.

“The new limits ensure(保證) that schools remain safe places where kids can learn and eat healthy food,” Agriculture Secretary Tom Vilsak said. The rules will help guide schools on ways to create standards (標準) for foods and physical activities. They will require parents and the community to be involved in the campaign.

【1】What’s the main idea of the text?

A. Having a balanced diet in schools is important.

B. New limits on advertising foods in schools have been set.

C. It’s Michelle’s duty to make sure schools are safe places.

D. Banning advertisements for Coca-Cola in schools is necessary.

【2】The “Let’s Move” campaign aims to_____.

A. instruct parents to cook healthy food at home

B. let children keep away from sugar

C. warn children of the danger of obesity

D. keep American children healthy

【3】What’s Coca-Cola’s attitude towards the new limits?

A. Supportive. B.unsatisfied.

C. Doubtful. D. Disappointed.

【4】Which of the following is TRUE according to the text?

A. All advertisements for Coca-Cola in schools will be removed.

B. All people approve of banning advertisements for unhealthy food.

C. Schools play an important role in forming children’s healthy habits.

D. The new limits will have a negative effect on all food companies.

Answer 1

【答案】

【1】B

【2】D

【3】A

【4】C

【解析】

試題分析：本文主要講了美國白宮和美國農業(yè)部頒布了關于在校食品及飲品廣告的新限定，并明確指出包括新規(guī)定在內的‘Let’s Move’這項運動目標是使全美在校生的飲食更加健康，美國各大食品公司也為其在食品廣告上做出相應的調整。

【1】概括歸納題。本題可采用排除法，A和C選項均于本文主題無關，D選項于原文內容不符，文章主要內容圍繞新的的食品廣告規(guī)則展開，聯系到文章內容，故選B。

【2】細節(jié)理解題。從文中第三段‘The new rules are part of the First Lady’s “Let’s Move” campaign to fight childhood obesity (肥胖). Her goal is to get kids to eat healthier food.’可知‘Let’s Move’這項運動是用來抵抗童年過度肥胖，而最終的目標是使孩子們的飲食更健康，故選D。

【3】細節(jié)理解題。從文章倒數第二段‘Coca-Cola and PepsiCo have started to advertise healthier products. For schools, junk food ads like the Coca-Cola scoreboard will be taken down. ’可知可口可樂和百事公司已經開始為更健康的是食品做廣告，對于學校，類似可口可樂這樣的垃圾食品廣告記分牌將被取下，故選A。

【4】判斷推理題。本題可用排除法，A，B和D選項文中均沒有提及，而文章內容主要針對學校和在校生，聯系文章內容，故選C。