Question

The rise of multinational corporations （跨國公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts （相對應(yīng)的人） in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）. Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.

1. 1.
   Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?
   
   1. A.
      They tend to be more internationally minded
   2. B.
      They speak more and better foreign languages.
   3. C.
      They usually pay more attention to global financial situation.
   4. D.
      Both A and B.
2. 2.
   What is the immediate cause of the downfall of America’s public relations?
   1. A.
      The number of US public relations agencies had greatly decreased by 1991.
   2. B.
      Other countries have increased their efforts in public relations.
   3. C.
      On the global scale, cultural differences have significantly shrunk.
   4. D.
      The British companies are becoming especially sophisticated and creative in public relations.
3. 3.
   It could be inferred that the author of the passage is______.
   1. A.
      an American
   2. B.
      a Briton
   3. C.
      Ted Turner
   4. D.
      an Asian
4. 4.
   The underlined word “provincial” in paragraph 3 could possibly mean “     ”.
   1. A.
      strict in thinking
   2. B.
      like people from rural areas
   3. C.
      limited in outlook
   4. D.
      interested in geographical knowledge

Answer 1

DBAC
1.從文章第三段的內(nèi)容看出是A.B.都對，選D， They tend to be more internationally minded“他們往往有國際化的思維”They speak more and better foreign languages.“他們說更多更好的語言”。
2.從第二段的： since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries.看出美國公共關(guān)系的下降導(dǎo)致其它國家增加了努力。選B。
3.從文章出現(xiàn)的abroad ，Overseas,這樣的詞看出作者是美國人。選A
4.從后面的句子：take more of an interest in local affairs，對當?shù)厥聵I(yè)更感興趣，說明選C。“地方的”。