Advertising can be a service to the customer. This is true when advertisements give reliable infor­mation about the goods advertised. Such information is needed if the customer is to make a sensible choice when he buys. It is useful in that it lets him know of the kinds of goods in the shops. Printed advertisements do this job best. Customers can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the shops.
however, some advertisements are not very useful to the customer. Instead of helping him to sat­isfy his real needs, they set out to make him want things. They set out to create a need. These adver­tisements are cleverly done. The people who produce them understand our weaknesses. They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on guard.
Some advertisements mislead customers by using part of the truth to suggest something false, and it is skillfully made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its worst it can mislead him. Many newspapers check on the goods for which the advertisements made claims. Most newspapers are very careful about the small advertisements, which try to sell goods directly to the readers by post. Many newspapers print information about this on their small advertisement pages. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a help to the customer. But the best way is for customers to be on the lookout.
小題1:It can be inferred from the passage that advertisements can be useful if they ________.
A.how a long list of the goods advertised
B.give true information about goods
C.tell customers what to buy
D.a(chǎn)ppear on TV and in newspapers at the same time
小題2:Advertisements that play on our weaknesses make us ________.
A.desire things we do not need B.purchase the goods we need
C.a(chǎn)ttracted by themD.become loyal reader, listener or viewer
小題3: according to the text, which of the following is TRUE?
A.All advertising firms do not care to tell the truth about the goods they advertise.
B.All advertising firms only care to make money, as advertising is a big business.
C.Most advertising firms make sure that advertisements do not purposely cheat.
D.The advertised goods are often of poor quality.
小題4:The underlined word "They" refers to ________.
A.Goods B.Customers C.Shops D.Advertisements
 
小題1:B
小題2:A
小題3:C
小題4:D

本文講的是能給消費者提供廣告物品的可信賴的信息的廣告是有用的。
小題1:推斷題。由文章第一句推出。
小題2:細節(jié)題。由第二段第一、二句可知。
小題3:結(jié)論題。從第三、四段可知。
小題4:指代題。由含They那個句子和前一句可知they指advertisements。
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科目:高中英語 來源:不詳 題型:完形填空

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科目:高中英語 來源:不詳 題型:完形填空


To Design Perfect School Uniforms設(shè)計完美的校服
題材:文化教育難度:****詞數(shù):381標準時間:15分鐘完成時間:______ 正確數(shù):______
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小題5:
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A.quantityB.a(chǎn)mountC.qualityD.unit
小題7:
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A.wishesB.needsC.wantsD.hopes
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A.whatB.whichC.thatD.×
小題14:
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小題15:
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B.The efforts of the American Red Cross at Yale to help tsunami victims.
C.The worldwide efforts to help tsunami victims.
D.What the Americans do to help tsunami victims.
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A. SAS and AASA.
B. The Red Cross at Yale and the American Red Cross.
C. The benefit dinner and the charity concert.
D. Raising funds and providing help.
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A.Students were taking an active part in the activity
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科目:高中英語 來源:不詳 題型:閱讀理解

To Chinese immigrants, in the mid-1800s, California was “The Land of the Golden Mountain.” In their homeland they had heard the words, “There’s gold in California.” They sailed 7,000miles to join the gold rush and strike it rich. Between 1849 and 1882, more than 30,000 Chinese came to California. Most were men. They had been farmers in China. They came here to be miners and laborers. They ended up doing many other jobs, too.
Like many other immigrants, they did not plan to stay in America. They came because of their ties to their homeland and their families. They planned to return to China with their fortunes and help their families.
Only a few Chinese gold miners struck it rich. Most picked over the areas that had been mined already. But still, white miners resented the Chinese. Slowly, they drove the “yellow peril” from the mining camps.
By the end of the 1850s, many Chinese returned home. Those who stayed found other jobs.
Few women had come west in the gold rush. The Chinese saw a good business opportunity. They began doing the jobs women would have done. Many became house servants. Many more opened  laundries.
The Chinese opened restaurants. Chop suey and show mein are popular Chinese-American dishes. The Chinese probably created these dishes to serve to the white miners.
Other Chinese became fishermen, farmers, and even cigar makers.
1. Why did Chinese go to America in the mid-1800s?
A. Because they could find good jobs there.   B. Because they had found gold there.
C. Because they could open laundries and restaurants there.
2. The underlined word “resented” mean “________”.  
A. liked                        B. helped               C. hated                    D. served
3. Which should be the title of the passage?
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C. The difference between men and women   D. Gold miners in America

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科目:高中英語 來源:不詳 題型:閱讀理解

Below is adapted from an English dictionary. Use the dictionary to answer the following questions.
figure / fīg? / noun, verb
● noun
1. a number representing a particular amount, especially one given in official information: the trade / sales figures
2. a symbol rather than a word representing one of the numbers between 0 and 9: a six-figure salary
3. (informal) the area of mathematics that deals with adding, multiplying, etc. numbers
4. a person of the type mentioned: Gandhi was both a political and a religious figure in Indian history.
5. the shape of a person seen from a distance or not clearly
6. a person or an animal as shown in art or a story: a wall with five carved figures in it
7. the human shape, considered from the point of view of being attractively thin: doing exercise to improve one’s figure
8. a pattern or series of movements performed on ice: figure-skating
* be / become a figure of fun: be / become sb. that others laugh at
* cut a…figure: sb with a particular appearance: He cut a striking figure in his dinner jacket.
* put a figure on sth:  to say the exact price or number of sth.
* a fine figure of man / woman: a tall, strong-looking and well-shaped person
* figure of speech: a word or phrase used in a different way from its usual meanings in order to create a particular mental image or effect
* figurehead: someone who is the head or chief in name only (with no real power or authority)
● verb
1. to think or decide that sth. will happen or  is true: I figured that if I took the night train, I could be in Scotland by morning.
2. to be part of a process, situation, etc. especially an important part: My opinion of the matter didn’t seem to figure at all.
3. to calculate an amount or the cost of sth: We figured that attendance at 150,000.
* figure in: to include (in a sum): Have you figured in the cost of hotel?
* figure on: to plan on; to expect sth. to happen: I haven’t figured on his getting home so late.
* figure out: to work out; understand by thinking: Have you figured out how much the trip will cost?
* It / That figures!:  That seems reasonable.
小題1:According to the information above, which of the following sentence is not right?
A.This year’s sales figures were quite excellent.
B.I couldn’t figure out what the teacher was talking about.
C.She was the leading figure in British politics in the 1980s.
D.He was about to speak but she put a figure on his lips to stop him.
小題2: — She was coming late again for the work.
— ______! That’s typical of her. You just can’t do anything to stop her doing that.
A.It figures her outB.She is a figure of fun
C.It cuts a poor figureD.It figures
小題3:The phrase “watch my figure” in the sentence “Don’t tempt me with chocolate; I am watching my figure.” means “______”.
A.a(chǎn)dd the numbersB.have sports
C.try not to get fatD.watch games
小題4:Which sentence is used as figure of speech?
A.John is fond of animals and raises a rabbit as a pet.
B.In some countries, bamboo can be used to build houses.
C.We all regard Mr. Smith as an important figure in our company.
D.I didn’t really mean my partner was a snake.

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