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科目:高中英語 來源:2012屆上海市十校高三第二次聯(lián)考英語試卷 題型:閱讀理解
The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對(duì)應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小題1】Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小題2】What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
A.a(chǎn)n American | B.a(chǎn) Briton |
C.Ted Turner | D.a(chǎn)n Asian |
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |
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科目:高中英語 來源:2013屆遼寧省沈陽市第二十中學(xué)高三高考領(lǐng)航考試(三)英語試卷(帶解析) 題型:閱讀理解
The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對(duì)應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小題1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小題2】What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
A.a(chǎn)n American | B.a(chǎn) Briton | C.Ted Turner | D.a(chǎn)n Asian |
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |
查看答案和解析>>
科目:高中英語 來源:2014屆天津市高三上學(xué)期第一次月考英語試卷(解析版) 題型:閱讀理解
The year was 1932. Amelia Earhart was flying alone from North America to England in a small single-engined aeroplane. At midnight, several hours after she had left Newfoundland, she ran into bad weather. To make things worse, her altimeter (高度表) failed and she didn't know how high she was flying. At night, and in a storm, a pilot is in great difficulty without an altimeter. At times. her plane nearly plunged (沖) into the sea.
Just before dawn, there was further trouble. Amelia noticed flames coming from the engine. Would she be able to reach land? There was nothing to do except to keep going and to hope.
In the end, Amelia Earhart did reach Ireland, and for the courage she had shown, she was warmly welcomed in England and Europe. When she retumed to the United States, she was honored by President Hoover at a special dinner in the White House. From that time on, Amelia Earhart was famous.
What was so important about her flight? Amelia Earhart was the first woman to fly the Atlantic Ocean alone, and she had set a record of fourteen hours and fifty-six minutes.
In the years that followed, Amelia Earhart made several flights across the United States, and on each occasion she set a new record for flying time. Amelia Earhart made these flights to show that women had a place in aviation (航空) and that air travel was useful.
1.Which of the following statements is NOT the difficulty which Amelia Earhart met in her flight from north America to England?
A. She was caught in a storm.
B. The altimeter went out of order.
C. Her engine went wrong.
D. She lost her direction.
2.When Amelia Earhart saw flames coming from the engine. what did she do?
A. She did nothing but pr ay for herself
B. She changed her direction and landed in Ireland.
C. She continued flying.
D. She lost hope of reaching land.
3.According to the passage, what was Amelia Earhart's reason for making her flights?
A. To set a new record for flying time.
B. To be the first woman to fly around the world.
C. To show that aviation was not just for men.
D. To become famous in the world.
4.Which of the following statements was NOT mentioned?
A. She was the first woman who succeeded in flying across the Atlantic Oceanalone.
B. She showed great courage in overcoming the difficulties during the flight.
C She was warmly welcomed in England, Europe and the United States.
D. She made plans to fly around the world.
5.Which of the following would be the best title for the passage?
A. Amelia Earhart-First Across the Atlantic.
B. Amelia Earhart-Pioneer in Women's Aviation.
C. A New Record for Flying Time.
D. A Dangerous Flight from North America to England.
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科目:高中英語 來源:2012-2013學(xué)年遼寧省沈陽市高三高考領(lǐng)航考試(三)英語試卷(解析版) 題型:閱讀理解
The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對(duì)應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991.
B.Other countries have increased their efforts in public relations.
C.On the global scale, cultural differences have significantly shrunk.
D.The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A.a(chǎn)n American B.a(chǎn) Briton C.Ted Turner D.a(chǎn)n Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A.strict in thinking B.like people from rural areas
C.limited in outlook D.interested in geographical knowledge
查看答案和解析>>
科目:高中英語 來源:2011-2012學(xué)年上海市十校高三第二次聯(lián)考英語試題 題型:閱讀理解
The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對(duì)應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A. The number of US public relations agencies had greatly decreased by 1991.
B. Other countries have increased their efforts in public relations.
C. On the global scale, cultural differences have significantly shrunk.
D. The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A. an American B. a Briton
C. Ted Turner D. an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A. strict in thinking B. like people from rural areas
C. limited in outlook D. interested in geographical knowledge
查看答案和解析>>
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