People in cities all over the world shop in supermarkets. Who decides what you buy in the supermarket? Do you decide? Does the supermarket decide?
When you enter the supermarket, you see shelves full of food. You walk in the aisles (走道) between the shelves. You push a shopping cart and put your food in it.
You probably hear soft, slow music as you walk along the aisles. This may be an attempt to please you, so you will enjoy shopping. Some supermarkets want to increase their profits by playing soft and slow music, because the slow music makes you walk slowly and you have more time to buy things.
Fresh fruit and vegetables are usually put near the entrance. When you arrive at the supermarket, you think about the kinds of fruit and vegetables you need first. Once you’ve got that out of the way, you can relax and do the rest of the shopping without any hurry. Besides, if you see fresh goods first, it gives you a “feel good” impression of freshness, so you can not help spending your money.
Maybe you go to the meat department then. There is some meat on sale, and you want to find it. The manager of the supermarket knows where customers enter the meat department. The cheaper meat is at the other end of the meat department, away from where the customers enter. You have to walk past all the expensive meat before you find the cheaper meat. Maybe you will buy some of the expensive meat instead of the meat on sale.
Most of the food in supermarkets is very attractive. It all says “Buy me quickly!” to the customers. The fresh fruit and vegetables say “Buy me quickly!” as you walk by. The expensive meat says “Buy me quickly!” The supermarket tells you what to buy.
1.Some supermarkets play soft, slow music because it ______.
A. makes customers walk slowly and buy more
B. can help customers get the things they want
C. can make customers relaxed and happy
D. can tell customers exactly where to go
2.The manager knows ______.
A. where customers come from
B. which customers like slow music
C. where fresh meat should be put
D. which customers like cheap meat
3.When walking past the expensive meat, the customers will ______.
A. pay no attention to it B. possibly buy some
C. look for some cheap meat D. feel uncomfortable
4.If you see fresh goods first in the supermarket, ______.
A. you know where to get things
B. it brings you good luck
C. it makes you spend less money
D. you’ll get a fresh impression
5.Supermarket managers make the food attractive so that ______.
A. the customers will buy more B. it looks very expensive
C. the customers come often D. it seems cheap and fine
1.A
2.C
3.B
4.D
5.A
【解析】
試題分析:文章大意:世界各地城市的人們都到超市購(gòu)物,你知道是誰(shuí)決定著顧客買什么嗎?是超市而不是顧客自己。
1.A 細(xì)節(jié)理解題。根據(jù)第三段最后一句…because the slow music makes you walk slowly and you have more time to buy things.可以得出答案,所以答案選A。
2.C 細(xì)節(jié)理解題。 根據(jù)倒數(shù)第二段The manager of the supermarket knows where customers enter the meat department. The cheaper meat is at the other end of the meat department, away from where the customers enter.可知,超市經(jīng)理知道顧客從哪兒進(jìn)入冷鮮肉區(qū),從而會(huì)把鮮肉放在先經(jīng)過(guò)的地方,把便宜的肉放在最里面。所以答案選C。經(jīng)理并不知道顧客來(lái)自哪兒,哪些顧客喜歡輕音樂(lè),哪些喜歡便宜肉。
3.B 細(xì)節(jié)理解題。根據(jù)倒數(shù)第二段You have to walk past all the expensive meat before you find the cheaper meat. Maybe you will buy some of the expensive meat instead of the meat on sale.可知,超市把便宜的肉放在最里面,所以想買到便宜肉就得經(jīng)過(guò)鮮肉區(qū),這樣可能就買貴的而不去買便宜的。所以答案選擇B。
4.D 細(xì)節(jié)理解題。根據(jù)第四段句子if you see fresh goods first, it gives you a “feel good” impression of freshness, so you can not help spending your money.可知,如果你進(jìn)入超市后先看到新鮮的貨物,你就會(huì)有新鮮的好感,從而不自覺(jué)地就想花錢買。所以答案選D。
5.A 細(xì)節(jié)理解題。根據(jù)最后一段句子Most of the food in supermarkets is very attractive.結(jié)合上一題,可以得出答案選A、超市經(jīng)理讓超市食品更吸引人目的是讓顧客花更多的錢來(lái)買。
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