Latin cultures don’t have formal or traditional ceremonies surrounding gift giving .However, business relationships are developed as personal relationships. And in order to build a strong and lasting friendship, gifts are a thoughtful way to make a good first impression, and socially continue showing generosity, appreciation, and kindness.

       Because relationships become personal, find out about your Brazilian counterpart or client’s lifestyle. Then using these details, select gifts that will reflect how important this person is . Always have the gift wrapped in a quality paper ,as this is a subtle detail that can express the value of the friendship. If you’re a man giving a business gift to a female, in order for the gift not to be construed as a romantic overture, tell her you’re delivering the gift to her on behalf of your wife, or your secretary.

       Small electronic items are often appreciated .Good choices include scientific calculators, electronic address books , pocket CD players and pocket radios. Tapes and CDs of popular entertainers make prized gifts. Inexpensive cameras and name-brand pens can also be good choices. When invited to a home bring candy, a fine wine, champagne, or scotch .Bring small gifts for any children who may be present .Good choices can include university and sports team T-shirts.

       Symbolism in this culture will influence the choices you make for gifts and wrapping paper. Black or purple paper isn’t used because it’s used during Holy Week. Items associated with death or funerals that shouldn’t be used include handkerchiefs, and yellow, red or white flowers. Gifts of knives, scissors ,or letter openers are interpreted as the severing of a close bond. Avoid practical gifts, since they may be perceived as too personal. For example ,do not give items such as wallets ,key chains ,ties ,sunglasses, jewelry and perfume.

1．Which of the following statements is NOT the advantage of gift giving in Brazil?

       A．It can build personal relationships.

       B．It can build business relationships.

       C．It can make a good impression.

       D．It can find out your client’s way of life.

2．If you expect your gift to be appreciated, you’d better          .

       A．continue showing generosity

       B．find out how important your friend is

       C．pay special attention to packing detail

       D．express the value of the friendship

3．In order to avoid being misunderstood by the female you give gift to ,you’ll have to     .

       A．be romantic to the woman

       B．tell her the gift is from your wife

       C．let your secretary deliver the gift

       D．wrap the gift in a quality paper

4．Which of the following is NOT a proper gift to give?

       A．Letter openers.                                    B．Sports team T-shirts.      

       C．Cameras.                                            D．Pocket radios.

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