18．China Daily
Classified Page
Advertising Rates
Published every Wednesday and Friday．
Minimum（smallest）Size：1 col×3 cm
　　Personal：RMB 100 yuan/cm
-Engagements，Marriage，Births，Deaths，Obituaries，F(xiàn)unerals，Birthday greetings，Holiday greetings，Anniversaries
　　Shopping Guide：RMB 100 yuan/cm
-Department store and supermarket shops only
　　Education：RMB 100 yuan/cm
-Vocational training or courses for foreigners offered by universities and colleges
　　Services：RMB 120 yuan/cm
-Computer service，Business centers，Interior decoration，Cars for lease，Used cars wanted/for sale，Business offices wanted，Travel，Restaurants and entertainment
　　Recruitment：RMB 140 yuan/cm
　　Property，Trade and Investment：RMB 170 yuan/cm
-Merchandise wanted/for sale，business/capital solicited
　　Legal & General Notices：RMB 170 yuan/cm
-General and legal announcements，Auctions，Lost & Found，Changes of address
　　Surcharges：30 col×cm plus 20%，Half page 40%，F(xiàn)ull page 50%
　　All art or production fees（charges）carry a surcharge
　　1．China Daily reserves the right to make any alterations （修改）it seems necessary and to reject advertisement which violates（breaks）the Advertisement Law of the People's Republic of China or contains fraudulent，deceptive，or misleading statements or illustrations （例證）．
　　2．Advertisers who wish to insert an ad should submit （put forward）an Advertising Order Form with all advertisement information and any necessary documents（證件）10 days before the date of publication．After this deadline，additional charges will be incurred （brought upon oneself）．
　　Tel：（86-10）64941104，64924488 ext.2117
　　Fax：（86-10）64941104
　　E-mail：cads@chinadaily．com．cn
8．Which of the following advertising rates is the lowest？C
A．Services　　　　　　　　　　　
B．Legal & General notices
C．Education　　　　　　　　　　
D．Recruitment
9．If someone wants to advertise his trade goods in the newspaper，the least fee he'll pay is RMBBYuan．
A.140　　　　　　　　　　　　　
B.170
C.360　　　　　　　　　　　　　
D.510
10．Which of the following statement is right？A
A．The smaller the size is，the lower the advertising rate is．
B．The larger the size is，the lower the advertising rate is．
C．The size has nothing to do with the advertising rate．
D．The advertising fee is decided only by the size．
11．China Daily refuses t o accept the advertising thatC．
A．contains any illustrations      
B．is put in after the deadline
C．contains anything false     
D．is too long．

分析 本文介紹了在中國日報上刊登廣告信息的具體要求和價格信息．

解答 8．C 細(xì)節(jié)理解題．根據(jù)Education：RMB 100 yuan/cm；Services：RMB 120 yuan/cm；Legal & General Notices：RMB 170 yuan/cm；Recruitment：RMB 140 yuan/cm．可知教育的比率是最低的，所以答案選C．
9．B 數(shù)字計算題．題干中的Trade goods屬于一般的通知內(nèi)容trade．在根據(jù)Minimum（smallest）Size：1 col×3 cm中Property，Trade and Investment：RMB 170 yuan/cm可知最低價格是170．所以答案選B．
10．A 常識題．報刊上登廣告，當(dāng)然是你登的頁面越小，越便宜，所以答案選A．
11．C 推理判斷題．根據(jù)China Daily reserves the right to make any alterations （修改）it seems necessary and to reject advertisement which violates（breaks）the Advertisement Law of the People's Republic of China or contains fraudulent，deceptive，or misleading statements or illustrations （例證）．中國日報有權(quán)作任何改動，似乎有必要拒絕廣告違反了廣告法的中華人民共和國或者有欺詐，欺騙或誤導(dǎo)性陳述或插圖．也就是說他們不會接受含有錯誤信息的廣告，所以答案選C．

點評 這是一篇廣告布告類閱讀理解，這種題目一般是比較簡單的，考查細(xì)節(jié)題為主．可以使用信息篩選法做題．為了節(jié)省時間，可以用先看題目，帶著題目在文中尋讀的方法找到信息句，理解并找出正確答案．

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