Question

Ⅲ 閱讀(共兩節(jié)，滿分40分）

第一節(jié) 閱讀理解（共15小題；每小題2分，滿分30分） 

    閱讀下列短文，從每題所給的A、B、C和D項中，選出最佳選項；并在答題卡上將該

項涂黑。

      Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair(天分) for self-promotion and because they have so much mopey to throw around. "It's very unfair," they say, "that this entrely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't the stop advertising and reduce the price of their goods? After all, it's the consumer who pays..."

     The poor old consumer! He'd have to pay a great deal more if advertising didn't creato mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only. purpose of advertising is to sell goods.Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know ahout.  

     Lots of people pretend that they never read advertisements,but this claim may be seriously doubted. It is hardly possible not to read advertisements these days.And what fun they often are,too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall while waiting for a train? A cheerful, witty advertisement makes such a difference to a dull wall.                           

     we must not forget, either, that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not manage to my alive without this source of revence. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmers is due entirely to the money spent by advertisers. Just think what a newspapar would cost if we had to pay its full price!      

      Another thing we mustn't forget is the "small ads." which are in virtually every newspaper and magazine. Just about anything can be accomplished through these columns.For instance, you can find a job, buy or sell a house, announce a birth, marriage or death, I's the best advertisement for advertising there is!                               

41. What is main idea of this passage? 

    A. Advertisement

    B. The benefits of advertisement

    C. Advertisers perform a useful service to communities.

    D.The costs of advertisement

42. The attitude of the author toward advertisers is_______.

    A. appreciative    B. trustworthy     C. critical  D. dissatisfactory

43. Why do the critics criticize advertisers?

    A. Because advertisers often talk too proudly of themselves.

    B. Because crifics think, advertisement is a"waste of money".

    C. Because customers are encouraged to buy more than necessary.

    D. Because customers pay more.

44. Which of the following is NOT true?

    A. Advertisement makes contributions to our pockets and we may know everything.

    B. Advertisements can be found everywhere in our life.

    C. Good quality products don't need to be advertised.

    D. Advertisement makes our life colourful.

45. What's the meaning of the underlined word "revenue" in the fourth paragraph?

     A. Tax.         B. Salary.         C. Money.       D. Living cost.

Answer 1

【小題1】C

【小題2】A

【小題3】A

【小題4】C

【小題5】C