A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.
From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled(嚴(yán)陣以待的) UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.
Michael Ghosh, the brainchild(創(chuàng)意者)behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”
The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage(飲料) makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses.
小題1:What can we know about the Sample Trend?
A.It has turned out to be a success in London.
B.The goods in the shop are free for everyone
C.The customers can only go to it once a month.
D.It sells everything people need.
小題2:The word “catch” (in para2) can be replaced by _________
A.a(chǎn)dvantageB.disadvantageC.problemD.requirement
小題3:The customers need to fill a questionnaire to________
A.give suggestions for the products
B.recommend the products
C.give feedback about the products
D.express their thanks

小題1:C
小題2:D
小題3:C

試題分析:文章大意:日本的新式零售模式將進(jìn)軍英國(guó),按照這一模式,顧客可以免費(fèi)拿走商品。
小題1:C細(xì)節(jié)理解題。根據(jù)第二段users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year.所以選擇C。根據(jù)第一段是說(shuō)這種零售方式將進(jìn)軍英國(guó),所以并不能說(shuō)已經(jīng)成功,所以A不正確。B和D中的陳述太絕對(duì)化,與文章中的句子不對(duì)應(yīng)。
小題2:D 詞義猜測(cè)題。 根據(jù)文章第二段的句子The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.得知“顧客唯一需要做的就是對(duì)試用的每樣商品填寫一份簡(jiǎn)單的調(diào)查問(wèn)卷!彼裕琧atch是指requirement需求;要求 ?梢源_定答案用D。
小題3:C 細(xì)節(jié)理解題。根據(jù)倒數(shù)第二段的句子Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. 可知,填寫調(diào)查問(wèn)卷的目的是想得到顧客對(duì)商品的意見(jiàn)反饋,即答案選C。
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科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

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D.It is recommended in the last program.
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A.In an interview about gardening.
B.In a report about how to be happy.
C.In a radio program about books.
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科目:高中英語(yǔ) 來(lái)源:不詳 題型:閱讀理解

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Both British and American people will engage in quite a bit of chat and a drink or two before the meal is served. After the first mouthful, you should say how delicious the food is and ask something about it. Remember, never eat with your mouth open and make very little noise while eating. It would be nice of you to help your host in any way. Maybe offer to pour some drinks or clear up after the meal.
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After this special meeting, I always thought about this kind of holiday. Last month, I had a chance at last to go on such a holiday with some of my schoolmates and we went to London, a place where I had wanted to go since years ago.
As we were still young, we had a group leader who planned things for us and looked after us. After we got to London, we went to stay with different families. I was lucky that my host family(寄宿家庭) was a white couple who had a daughter about my age. They treated me as a daughter of their family during my stay there. They were interested in me and I learnt a lot of things from them, too.
The holiday was filled with activities every day. After breakfast, a local teacher would come to take us in his car. Then we would have classes or go on a sight-seeing trip to different places of interest like the Big Ben, the London Bridge, and the Buckingham Palace. We would go back to our own homes after the activities.
The holiday was a valuable experience for me. I enjoyed every minute of it. Yet, time really flew fast. Three weeks later, we had to leave “home” for Hong Kong.
小題1:In the “homestay” program, a visitor can _____.
A.learn more about holidaysB.understand his culture better
C.improve the language abilityD.take part in foreign meetings
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A.last monthB.a(chǎn) long time ago
C.the special meetingD.her stay abroad
小題3:The writer’s host family ______.
A.was very kind to herB.went sight-seeing with her
C.had two white daughtersD.was interested in her activities
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A.wished to stay a little longer
B.had a wonderful time
C.had classes in many interesting places
D.helped the teacher take the students in a car

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