Question

【題目】 In the space of just two years, the app Douyin, created by Beijing-based company ByteDance, has gathered more than half a billion users—around 40%of them outside China—who share short videos of themselves lip-syncing( 假唱), cooking, dancing or just being silly. What sets ByteDance apart is its success in the social media category, which is controlled by Facebook, Twitter and Snap—all Western companies.

ByteDance calls itself an artificial intelligence company. It uses machine learning and algorithms ( 算法) to figure out what people like most and give them more of what they want to see. On Douyin, people can edit and beautify 15-second videos before posting them online. The app has even made a phrase to describe people glued to their customized feeds: “shua Douyin” or “scrolling through Douyin”. Last year, the company released TikTok, the overseas version of Douyin. ByteDance’s growing video empire has made it the world’s fifth biggest app maker. ByteDance says TikTok and Douyin together have more than 500 million monthly active users.

Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money. The video apps are lucrative because they attract a lot of users in their teens and 20s, who are more generous with the money. ByteDance also makes money through income sharing deals. People on TikTok, for example, can buy digital coins to give to other people on the app—like throwing money in a performer’s tip jar. ByteDance takes a cut of those earnings.

ByteDance’s founder and CEO is Zhang Yiming, a 35-year-old former Microsoft employee. People who have worked with Zhang describe him as someone who thinks deeply about technology and spends much of his free time writing code.

Like Facebook and Twitter, ByteDance is also battling fake news and inappropriate content. ByteDance promises to add thousands more employees to review content on Douyin.

【1】What makes ByteDance so special?

A.It is the biggest artificial intelligence company on the earth.

B.Its app challenges similar companies’ rule in Western world.

C.It invented the social media app initially in the world.

D.It has controlled Facebook, Twitter and Snap.

【2】Why is Douyin so popular?

A.It is a new generation hi-tech product.

B.It has both home and overseas version.

C.It meets the demand of people individually.

D.It is easy and totally free to operate online.

【3】How does Byte Dance make a profit?

A.By charging the users.

B.By selling its artificial intelligence.

C.By forcing the users to donate.

D.By charging the advertisement.

【4】What’s the meaning of the underlined word “l(fā)ucrative” in Paragraph 3?

A.expensiveB.profitable

C.popularD.creative

Answer 1

【答案】

【1】B

【2】C

【3】D

【4】B

【解析】

這是一篇說明文。文章介紹北京字節(jié)跳動公司開發(fā)的抖音應(yīng)用程序。在僅僅兩年的時間里，由北京字節(jié)跳動公司開發(fā)的抖音應(yīng)用程序已經(jīng)聚集了超過5億用戶——其中約40%來自中國以外——他們分享自己對口型、烹飪、跳舞或只是做傻事的短視頻。字節(jié)跳動的與眾不同之處在于它在社交媒體領(lǐng)域的成功，這一領(lǐng)域由Facebook、Twitter和snap等全是西方公司控制。

【1】細(xì)節(jié)理解題。根據(jù)第一段中What sets ByteDance apart is its success in the social media category, which is controlled by Facebook, Twitter and Snap—all Western companies(ByteDance的與眾不同之處在于它在社交媒體領(lǐng)域的成功，這一領(lǐng)域由Facebook、Twitter和snap等全是西方公司控制。)由此可知，ByteDance的特殊之處是它的應(yīng)用程序挑戰(zhàn)了西方世界類似公司的規(guī)則。故選B。

【2】推理判斷題。根據(jù)第二段中On Douyin, people can edit and beautify 15-second videos before posting them online. The app has even made a phrase to describe people glued to their customized feeds: “shua Douyin” or “scrolling through Douyin”. (在抖音上，人們可以對15秒的視頻進(jìn)行編輯和美化，然后再發(fā)布到網(wǎng)上。該應(yīng)用甚至還創(chuàng)造了一個短語來形容那些被粘在定制feed上的人:“刷抖音”或“滾動刷抖音”。）由此可推斷，抖音如此受歡迎是因?yàn)樗鼭M足了個人的需求。故選C。

【3】細(xì)節(jié)理解題。根據(jù)第三段中Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money.(投資者之所以喜歡字節(jié)跳動，是因?yàn)樗鼣?shù)以億計的用戶吸引了大量的廣告收入。)由此可知，Byte Dance通過對廣告收費(fèi)獲得利潤。故選D。

【4】詞義猜測題。根據(jù)第三段中Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money.(投資者之所以喜歡字節(jié)跳動，是因?yàn)樗鼣?shù)以億計的用戶吸引了大量的廣告收入。)和because they attract a lot of users in their teens and 20s, who are more generous with the money.(因?yàn)樗麄兾�引了很多十幾、二十幾歲的用戶，他們花錢更大方。)由此可知，字節(jié)跳動是“賺錢的”，所以劃線詞的意思是“有利可圖的，賺錢的”。故選B。

做詞義猜測題時利用上下文提供的情景和線索，進(jìn)行合乎邏輯的綜合分析進(jìn)而推測詞義，最常見的就是利用上下文語境、常識和語法關(guān)系推斷詞義。尤其是要抓住所需推斷詞匯前后的含義。本題第3小題，根據(jù)第三段中Investors like ByteDance because its hundreds of millions of users attract a lot of advertising money.“投資者之所以喜歡字節(jié)跳動，是因?yàn)樗鼣?shù)以億計的用戶吸引了大量的廣告收入。”和because they attract a lot of users in their teens and 20s, who are more generous with the money.“因?yàn)樗麄兾�引了很多十幾、二十幾歲的用戶，他們花錢更大方。”由此可知，字節(jié)跳動是“賺錢的”，所以劃線詞的意思是“有利可圖的，賺錢的”。故選B。