Many a online shopper stayed up until 2 am on Sunday, looking through the Internet to buy products being sold at half price before they could be snapped up （be bought）by other shoppers. Tens of millions of the Internet users were crazy to take advantage of the half?price promotion, started by the e?commerce(電子商務(wù)) giant Alibaba Group on Sunday, Nov. 11, which is known as Singles’ Day in China, and is the Chinese answer to Cyber Monday in the United States.

By 7 pm on Sunday, 14.1 billion yuan’s worth of sales was made on tmall. com and taobao. com. That could make Singles’ Day the biggest e?commerce sales day on record. The research company comScore said US online retailers (零售商) saw $ 1.25 billion of sales during last year’s Cyber Monday, the day after Thanksgiving weekend and the busiest day for online retailers as US shoppers start to prepare for Christmas.

Singles’ Day originated with university students, and was later adopted by e?commerce companies as a promotional opportunity. E?commerce companies, including Jingdong Mall and Amazon China, also took part in the promotion.“ In the past, people only shopped online occasionally, but now, online shopping is a lifestyle accepted by many，” said Zhang Yong, Tmall president.

Alibaba began to hold Singles’ Day promotions in 2009, and last year, its sales totaled 5.2 billion yuan.“I don’t know whether we would lose money, but I don’t think we could earn much on this day by selling goods at half price，” said Hao Hongfeng, chairman of Beijing Jiuxian E?Commerce, a liquor retailer in Beijing who took part in the event. He said it is a good opportunity for online retailers to get their names known.

1.Who first introduced Singles’ Day to the public?

A．Some college students.

B．The online shoppers.

C．Researchers in comScore.

D．The online retailers.

2.Why were the online retailers so active in the promotion?

A．To make their names known to more people.

B．To make a lot more money.

C．To make more business friends through the event.

D．To sell more products.

3.What’s the secret behind the success of this promotion?

A．The quality of the products.

B．The fame of the retailers.

C．The favorable price.

D．The after?sales service.

4.Which title do you think is more suitable for this article?

A．Chinese Shopping Style

B．The Origin of Singles’ Day

C．Online Purchasing Power

D．A Craze for Online Promotion

 

1.A

2.A

3.C

4.D

【解析】

試題分析: 本文是一篇說(shuō)明文，主要介紹了網(wǎng)絡(luò)商家利用光棍節(jié)進(jìn)行促銷(xiāo)的情況。淘寶，京東，和亞馬遜等網(wǎng)絡(luò)商家都利用這一天進(jìn)行商品促銷(xiāo)。光棍節(jié)給眾多網(wǎng)絡(luò)商家?guī)?lái)了巨大的商機(jī)。

1.細(xì)節(jié)理解題。根據(jù)第三段第一句中的“Singles’Day originated with university students “可知光棍節(jié)是由大學(xué)生發(fā)起的，選A.

2.根據(jù)最后一段的末句“He said it is a good opportunity for online retailers to get their names known 可知網(wǎng)絡(luò)零售商的主要目的是推廣他們的品牌，選A.

3.細(xì)節(jié)理解題。根據(jù)第一段第二句Tens of millions of the Internet users were crazy to take advantage of the half –price promothion 可知選C.

4.主旨大意題。本文主要介紹了光棍節(jié)給網(wǎng)絡(luò)商家?guī)?lái)的巨大商機(jī)，由此推斷選D.

考點(diǎn)：考查社會(huì)生活類(lèi)短文閱讀

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