閱讀理解。
      The US government has started a website, Admongo, to help children think critically about
the advertising aimed at them. It claims to provide visitors with an "education" through games
and other entertainment.
      A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz",
he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance
music plays in the background as Haiz tells visitors that  they need to learn  about advertising.
      Its inventors say eight to twelve  years old is the age kids d evelop their critical thinking
abilities. Kids that age are also a big market for advertisers.
      The idea behind Admongo is to teach children three things: To identify the advertiser. To
know what the advertiser is really saying. And to know what the advertisement is trying to get
the child to do.
Children learn these things through a video game. They create their own game character. They
can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through
ad-land, where there are ads on buses and billboards. The players have to find all the marketing in
the neighborhood before they can move on to the next level.
     The Admongo game takes players inside a home, to the advertising studio and everywhere else
ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business.
The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion
dollars on advertising to young people in 2009.
     The FTC says children are important for three reasons. They buy products. They influence
parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value.
First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for
children.
1.What is the best title of the text?
A. The guide of Admongo          
B. An education website for children
C. A popular online video game      
D. A website aimed at children
2. Why did the government start the website?
A. To attract the biggest market of buyers.  
B. To sell the products of its company.
C. To help children know about advertising.  
D. To advertise the video game for children.
3.What can players do in the website game?

A. Choose hair styles for their character.    
B. Travel to a supermarket.
C. Eat in a fast-food restaurant.    
D. Play video games during the trip.

4. Children are important for advertising because they are __________.
A. important for the society            
B. the most potential buyers
C. easily influenced by ads            
D. easily affected by poor products
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    閱讀理解

    　　A Nobel Prize is considered by most people one of the highest international honours a person can receive．As you know, the prizes were started by a Swede called Alfred Nobel．Alfred Nobel was born in Stockholm, the capital of Sweden, and lived from 1833 to 1896．

    　　Alfred Nobel was a chemist and inventor．He made two important inventions, and so he became very rich．Although he was rich, Nobel was not a happy man．He never married or had children．Also, he was a sick man in a large part of his life．Nobel died at the age of sixty-three．When he died, he left a fund of ＄9, 000, 000．The money was to be used in giving prizes to those who made outstanding achievements in physics, chemistry, medicine, literature and the promotion of world peace．

    　　The first Nobel Prizes were given on December 10 th, 1901, five years after Nobel's death．Many famous people from all over the world have been given Nobel Prizes for their achievements．Albert Einstein was one of them．

    　　Each Prize has three parts．The first part is a gold medal．Second, a winner of a Nobel Prize is given a diploma saying that he has been given the Prize．The third part of the Prize is a large amount of money－about ＄40, 000．

    　　Often a Prize is given to just one person, but not always．Sometimes a Prize is shared．It may be given to two or three people who have worked together．Sometimes a Prize is not given at all if there is no outstanding achievement．In 1972, for example, no Nobel Peace Prize was given．It is the Nobel Foundation in Stockholm that decides whether to give the Prize or not．

    (1)

    Most people think that the Nobel Prize is ________ a person can receive．

    [　　]

    A．

    the highest honour in the world

    B．

    one of the highest international honours

    C．

    a higher honour than others

    D．

    as high as any other honour

    (2)

    A Nobel Prize is made up of ________．

    [　　]

    A．

    a gold medal and a large amount of money

    B．

    a gold medal and a diploma

    C．

    a gold medal and a diploma and a large amount of money

    D．

    a diploma and a large amount of money

    (3)

    A Nobel Prize is given to ________ each year．

    [　　]

    A．

    just one person

    B．

    one person

    C．

    not always one person

    D．

    three persons

    (4)

    When he died, Nobel left an amount of money ________．

    [　　]

    A．

    to his wife and his children

    B．

    to the university he used to study in

    C．

    to his parents and his students

    D．

    to be spent on setting five prizes

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    科目：高中英語 來源：江蘇省徐州市2010屆高三下學(xué)期第三次調(diào)研考試（英語） 題型：閱讀理解


    第三部分：閱讀理解（共20小題，每題2分，滿分40分）
    閱讀下列短文，從每題所給的四個選項（A、B、C和D）中，選出最佳選項。
    The National Outline for Medium and Long Term Education Reform and Development (2010 - 20) was released over the weekend. Here are some of the highlights:
    Four – percent effort
    The government says spending on education will be 4 percent of GDP by 2012. globally, average spending on education is about 4.5% of GDP. China spend 3,33% in 2008. according to Hu Angang, of Tsinghua University’s Center for China Studies, even if China reaches that goal, it will only rank about 100 th out of 188 countries.
    Administrative rank
    Administrative rankings for school leaders are to be phased out to tackle the bureaucracy (官僚機(jī)構(gòu)) problem that limits educational development, according to Cheng Fangping, of the national Institute for Educational Research. Areas like teaching programs, scientific research, and technological development will be more independent.
    Vocational Education
    The system will be free of charge. According to Wu Yan, of Beijing Institute of Educational Sciences, this will be key to developing China’s production capacity and will improve poor people’s lives dramatically.
    Entering college
    Universities could eventually have the freedom to choose some of their own high school applicants. Normally, students are accepted based on the uniform national exam scores. Also, students who agree to go to a remote area could be admitted to university under special circumstances. The most likely change could come on the college entrance English test, which might be modeled on the IELTS or TOEFL. Students will be able to take it several times and pick their best score.
    56．Which of the following is true in the future according to the passage?
    A．Applicants could take the IELTS or TOEFL instead of the college entrance English test.
    B．Colleges will be given the right to choose all of their own applicants.
    C．Vocational education will be party free to make people’s lives better.
    D．Applicants could sit for the college entrance English test more than once.
    57．Which of the following words is closest in meaning to “uniform” in the last paragraph?
    A．formal      B．official     C．same D．united
    58．We can learn from the passage even though our country spends 4% of GDP on education in 2012, ________.
    A．there will still be 188 countries ahead of China in this aspect
    B．China will certainly overtake the global average spending on education
    C．there might be nearly 100 countries ahead of China in this aspect
    D．China will be the 100 th country to spend over the global average on education
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    A．school leaders will have more freedom to manage the school
    B．schools will have more limits from the government
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    第二部分：閱讀理解（第一節(jié)20小題，第二節(jié)5小題；每小題2分，滿分50分）

    第一節(jié)：閱讀下列短文, 從每題所給的四個選項 (A、B、C和D) 中, 選出最佳選項。

    Being interested in a theme park since the time that I was a child, I have learned a thing or two over the years about packing for a day of fun. A trip to a theme park is always a adventure, but if you’re not prepared, your day of fun could easily turn into a tiny little nightmare(噩夢). It is important to pack long sleeved(帶袖的) shirts or jackets for all members of your family. I is also a good idea to pack an extra pair of socks for each member of the family, especially the children, as those wonderful water rides can be fun, but wet socks that won’t dry aren’t so much fun.

    You don’t want to pack too much food, as you will probably want to experience at least some of the food offered at the theme park of your choice(that’s half of the fun), but it’s always a good idea to bring some energy increasing snacks, such as fruit,trail mix,etc. This can mean the difference between spending a lot of money on snacks or a little money on one or two good meals.

    Theme parks,while fun and exciting, can wear a person out,especially a child, so it’s important to keep hydrated(含水的). I would suggest packing one bottle of water per person, and possibly a couple of cans of soda or bottles of juice as well.

    It’s a good idea to have at least two cell phones or even a set of “walkie-talkies” in the event that your family gets,separated in the park. It’s a good idea to give one of these things to the children and one to the parents and make sure that each of them knows how to use it. This could be the difference between trouble and a happy ending,

    1.You should get well prepared before going to a theme park__________.

      A. because the trip always costs much money

    B.because there are always too many people in a theme park.

    C. so as not to suffer from bad dreams when going back

    D.so as to cut down your trip expenses and have more fun

    2.From the passage, we can know_______________.

      A.the author was fond of visiting theme parks when he was a child

    B.wearing wet socks in a theme park will bring children much fun

    C.it is terrible to have a taste of the food offered in a theme park.

    D. we’d better bring enough food, clothing and water when going to a theme park

    3.What does th underlined part”walkie-talkies” in the last paragraph probably refer to?

      A. A kind of transportation tool           B.A kind of musical instrument

    C.A kind of CDplayer                  D.A kind of phone

    4.How many types of things does the author advise us to pack for day trips to a theme park?

      A Three         B.Five      C.Six      D. Eight

     

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    閱讀理解.
          Advertising is a form of communication that uses all kinds of media, and is visible
    everywhere these days. Typical customers of advertising companies are other companies,
    or businessmen, who want to persuade potential customers to buy more of what they
    make or sell. But there are other kinds of customers. Some organizations spend large
    sums of money on advertising a political party or other group that sells what is not, strictly
    speaking, a product or service. Such non - profit organizations are not typical advertising
    customers, and they prefer ways of spreading knowledge, changing attitudes, and
    improving society.
         Many advertisements are designed to increase sales of products and services by either
    improving brand image or, in the case of non - profit organizations, expressing ideas. In
    order to achieve th~s, advertisements will often pass on truthful information while delivering
    their messages. Every major medium is a means of delivering these messages, including
    television, radio, cinema, magazines, newspapers, video games, the Internet and billboards
    (大幅廣告牌). Advertising will usually be created and. placed by an advertising agency
    on behalf of company or other organization.
         Spending on advertising has increased greatly in recent years. In 2006, spending was
    estimated at $155 billion in the United States and $385 billion worldwide; the latter is
    expected to reach more than $500 billion by 2010.
         While advertising can be seen as a necessity for economic growth and social
    development, it is not without social costs. Advertisement emails and other forms of junk
    mail have become so popular that ~they have become a major burden to users of I
    nternet email services, as well as a financial burden on Internet email service providers.
                                                                     Title: 1. _______
    2. ______ ●For- profit organizations, such as other companies and businessmen
    ●3. _____ organizations including 4. ____ parties and other interest groups

     Purposes  ●Persuade 5. ____ customers and 6. ____ sales
    ●Spread knowledge
    ●Change attitudes
    ●Improve society
    7. ____ 
    		●Improve brand image
    ●Express ideas
    8. _____ ●Has increased constantly in recent years
    Opinions
    		 ●Its advantages are that it supports economic 9. ____ and social development.
    ●It is also a major burden for both users and 10. ____ of Internet email service.

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    閱讀理解。
          閱讀下面短文并回答問題(請注意問題后的詞數(shù)要求)。
          The worst US economic depression in the recent 70 years is forcing senior citizens out of retirement,
    leaving them fighting for jobs in a weak labor market or risking homelessness.
          The study by Experience Works, released on Tuesday, showed 46 percent of the 2,000 low income
    people over 55 years who participated needed to find work to keep their homes. Nearly half of them had been searching for work for more than a year.
          "These people are at the age where they understandably thought their job-searching years were
    behind them,” said Cynthia Metzler, president and CEO of Experience Works.
         "Bur here they are, many in their 60s, 70s and beyond, desperate to find work so they can keep a
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          According to the study, many of the participants had no intention of working past their 60 th birthday, but _______ after being laid off or following the death of the partner. Over a third of the participants had
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          Ninety percent of the respondents 76 years and older planned to continue working for the next five
    years.
          Huge medical bills due to a persona illness or that of a partner were also reasons for coming out of
    retirement, the survey found. The longest and deepest economic decline since the 1930s is making finding
    a job for the low-income elderly workers a difficult challenge.
          The Experience Works study found that 46 percent of the elderly jobseekers were sometimes forced
    to choose between paying rent and buying food or medication. Almost three-quarters believed their age
    made it harder to compete for jobs with younger workers.
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    elder workers and provide additional programs and services specifically aimed at helping elder people
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    1. What’s the main idea of the passage? (no more than 12 words)
    _______________________________________________________________________________
    2. Fill in the blank in Paragraph 5 with proper words. (no more than 5 words)
    _______________________________________________________________________________
    3. Complete the following statement with proper words. (no more than 3 words)
       The people over 55 years are hard to avoid the feeling that they have passed the age of
    ________________________________________________________________________________
    4. What might be the solution to the problem according to the study? (no more than 15 words)
    ________________________________________________________________________________
    5. What does the word “them” (line2, paragraph 2) probably refer to? (no more than 7 words)
    ________________________________________________________________________________

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