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科目:高中英語 來源:同步題 題型:填空題
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科目:高中英語 來源:同步題 題型:填空題
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科目:高中英語 來源:上海高考真題 題型:完形填空
Cloze test. | ||||
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted customers they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business- 3 that the customer remains a customer. 4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 5 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost. Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 per cent. In the US, Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9 never returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience). The logic behind cultivating customer 11 is impossible to deny. "In practice most companies' marketing effort is focused on getting customers, with little attention paid to 12 them", says Adrian Payne of Cornfield University School of Management. "Research suggests that there is a close relationship between retaining customers and making profits." 13 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market. | ||||
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科目:高中英語 來源:0111 月考題 題型:閱讀理解
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科目:高中英語 來源:湖北省同步題 題型:閱讀理解
The Parthenon in Athens is a building with a long and complex history.Built nearly 2,500 years ago
as a temple celebrating the Greek goddess Athena, it was for thousands of years the church of the
Virgin Mary of the Athenians, then a mosque (清真寺), and finally a ruin.The building was changed
and the sculptures were much damaged over the centuries.By 1800 only about half of the original
sculptural decoration remained.
Between 1801 and 1805, Lord Elgin, the British ambassador to the Ottoman Empire, which
controlled Athens, acting with the full knowledge and permission of the Ottoman authorities, removed
about half of the remaining sculptures from the fallen ruins and from the building itself.Lord Elgin loved
Greek history and transported the sculptures back to Britain.The arrival of the sculptures in London
had a huge effect on the European public, greatly increasing interest in ancient Greek culture and
influencing contemporary artistic trends.These sculptures were acquired from Lord Elgin by the British
Museum in 1816 and since then they have all been on display to the public, free of charge.
Since the early 1980s, however, the Greek government has argued for the permanent removal to
Athens of all the Parthenon sculptures in the British Museum.They have also challenged the British
Museum Board of Trustees' legal title to the sculptures.
The British Museum, however, insists that it exists to tell the story of cultural achievement throughout
the world, from the dawn of human history over two million years ago until the present day.The museum
considers itself an important resource for the world: the breadth and depth of its collection allows the world public to reexamine cultural identities and explore the complex network of interconnected world cultures.
It also says that, within the context of this unparalleled collection, the Parthenon sculptures are an
important representation of ancient Athenian civilization.Each year millions of visitors admire the artistry
of the sculptures and gain insights on how ancient Greece influenced-and was influenced by the other
civilizations that it encountered(遭遇).
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科目:高中英語 來源:0105 期中題 題型:閱讀理解
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科目:高中英語 來源:廣東省期末題 題型:閱讀理解
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科目:高中英語 來源:模擬題 題型:閱讀理解
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