Endless playing of songs like All I Want For Christmas in shops during the festive season doesn’t just drive us mad—the songs also make us more careless with our money, research has warned.
While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.
“Background music, or ‘muzak’, can be used by marketers to impose cultures—such as the commercialization of Christmas—onto consumers and influence their behaviour, ”experts said.
Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”
“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”
Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.
It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.
Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr Bradshaw said.
Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.
小題1:According to Dr. Bradshaw, in what ways does Christmas music influence customers?
①their mood ②their income ③their sense of time ④the sort of products they buy
A.①②③B.①③④C.②③④D.①②④
小題2:Shopkers slow down the rhythm of music in shops to__________.
A.let customers spend more time shopping
B.make customers and sales assistants relaxed
C.let customers enjoy the beautiful music
D.help customers find what they really want
小題3:What kind of music is now often adapted to influence customers in shops?
A.Classical music.B.Popular modern songs.
C.Folk songs.D.Jazz music.

小題1:B
小題2:A
小題3:B

試題分析:圣誕節(jié)期間商店里不斷播放的圣誕歌曲不但讓我們情緒高漲,而且還會(huì)在無形中刺激我們的購物欲望。
小題1:考查細(xì)節(jié)理解。根據(jù)第四段內(nèi)容Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy.可知,這些喜慶的歌曲,會(huì)改變圣誕購物者的心情,影響他們的時(shí)間概念和他們購買的產(chǎn)品種類,①③④都是對(duì)的,故選B。
小題2:考查細(xì)節(jié)理解。根據(jù)第七段內(nèi)容It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves,可知,放慢商店里的音樂節(jié)奏能讓顧客誤以為時(shí)間過得更慢,這樣顧客可能就會(huì)花更多時(shí)間來仔細(xì)查看貨架上的商品。故選擇A項(xiàng)。
小題3:考查細(xì)節(jié)理解。根據(jù)文章倒數(shù)第二段A common trick is to take a popular current song and record an instrumental version….可知,一個(gè)常見的訣竅是把當(dāng)前的熱門歌曲拿來錄制器樂版,可以在一天當(dāng)中的不同時(shí)段放慢或加快音樂節(jié)奏,從而對(duì)顧客的行為產(chǎn)生不同的影響。故選擇B項(xiàng)。
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科目:高中英語 來源:不詳 題型:閱讀理解

Transportation and communication networks bring people together. Yet sometimes people themselves create barriers to transportation and communication. In some countries, laws stop people from moving freely from place to place.
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Many of those barriers to travel also act as barriers to communication. When two governments disagree with each other on important matters, they usually do not want their citizens to exchange news or ideas freely. Countries often try to keep military or industrial information secret.
Today, people have the ability to travel, to communicate, and to transport goods more quickly and easily than ever before. Natural barriers that were difficult or dangerous to cross a hundred years ago can now be crossed easily. The barriers that people themselves make are not so easy to overcome. But in spite of all the different kinds of barriers, people continue to enjoy travel and the exchange of goods and ideas.
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Last night I drove a long way (about 500 km) to return home. It was late and I was driving fast because I wanted to get home as soon as possible. So several times when I was driving behind a slow-moving truck on a narrow road, I wanted to shout at the driver ahead.
Then I came to a crossroad with a traffic light. As I drove near, it turned red. I stopped my car at once. I looked left,right and behind. I found no cars or persons — I was alone on the road. The person who would come to the crossroad was at least a mile away in any direction. Certainly going through the light would cause no danger. I could pass the traffic light. But strangely enough, I just stopped there, waiting for several minutes until the light went green. I asked myself why I refused to run the light. Surely it was unnecessary for me to be afraid of danger or being fined (罰款), because there were no cars or police around at all. But I remained waiting until the light changed.
When I finally got home, it was near midnight. My wife had fallen asleep. The question of why I stopped for that light came back to me again, because I stopped another two times for the red lights as “special” as the first one. I stopped, not because of the law, but because it was a good habit I had developed. In fact, we were used to doing something right just because we have made obeying the rules a good habit. We do it just because we should do it. I thought if another man met with the same thing, he would make the same choice. I believed so. And I could be trusted (信任) by others. I believed that everyone would and could control (控制) himself/herself well. It was amazing that we trusted each other to do the right things, wasn’t it?
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A capsule inn is a kind of cheap and small hotel where people just sleep in rectangular containers(容器). After experiencing popularity in Japan for more than 30 years, capsule inns have now entered the Chinese market. This new style is becoming popular with many visitors, but some are less than what they expected. The capsule inn covers an area of more than 300 square meters, with 68 very small bedrooms for guests to rest. Each room is 2.2 meters long and about 1 meter wide.
As small as the capsules are, they provide more than enough daily necessities(必需品) for visitors. They do have plenty of functions. Each includes independent power sockets, clocks, lights, and flat screen televisions. People can also enjoy wireless Internet service. The basic fee(費(fèi)用) for each capsule is 28 yuan, and guests will be asked to pay an extra 4 yuan every hour. The highest cost could reach 88 yuan per day.
Ta Zan, capsule inn Manager, said, “Capsule inns are similar to Internet cafes. When they first appeared more than 10 years ago, people thought they might not succeed. But now it’s a common thing in our lives.” He believes that more capsule inns will open around the nation very soon. He is sure about the future of his business.
小題1:How much will you pay if you want to stay in a capsule inn for 12 hours?
A.88 yuan B.76 yuanC.28 yuanD.4 yuan.
小題2: What does the underlined word “functions” mean in Chinese?
A.價(jià)格B.功能C.方法D.需求
小題3:For whom, a capsule inn is a good choice while traveling around?
A.A family who like to cook by themselves.
B.A young student who likes watching TV or surfing on the Internet.
C.An old man who would like to stay in a big house with his wife.
D.A business man who wants to have a meeting with others.
小題4:Why does the manager compare(比較) his inn to Internet cafes?
A.Because he thinks they are similar in shape.
B.Because he knows Internet cafes were popular 10 years ago.
C.Because he thinks capsule inns are a common thing in our lives.
D.Because he believes both will have good development.

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