3.The iPhone,the iPad,each of Apple's products sounds cool and has become a fashion.Apple has cleverly taken advantage of the power of the letter"i"-and many other brands are following suit.The BBC's iPlayer-which allows Web users to watch TV programs on the Internet-adopted the title in 2008.A lovely bear-popular in the US and UK-that plays music and video is called"iTeddy".A slimmed-down version of London's Independent newspaper was launched last week under the name"i".
In general,single-letter prefixes have been popular since the 1990s,when terms such as e-mail and e-commerce first came into use.
Most"i"products are targeted at young people and considering the major readers of Independent's"i",it's no surprise that they've selected this fashionable name.
But it's hard to see what's so special about the letter"i".Why not use"a","b",or"c"instead?According to Tony Thorne,head of the Language Center at King's College,London,"i"works because its meaning has become ambiguous.When Apple uses"i",no one knows whether it means Internet,information,individual or interactive,Thorne told BBC Magazines."Even when Apple created the iPod,it seems it didn't have one clear definition,"he says.
"However,thanks to Apple,the term is now associated with portability (輕便)."adds Thorne.
Clearly the letter"i"also agrees with the idea that the Western World is centered on the individual.Each person believes they have their own needs,and we love personalized products for this reason.
Along with"Google"and"blog",readers of BBC Magazines voted"i"as one of the top 20 words that have come to define the last decade.
But as history shows,people grow tired of fads(一時(shí)的狂熱).From the 1900s to 1990s,products with"2000"in their names became fashionable as the year was associated with all things advanced and modern.However,as we entered the new century,the trend eventually disappeared.
72.People use iPlayer toC.
A.listen to music                           
B.make a call
C.watch TV programs online                  
D.play computer games
73.We can infer that the Independent's"i"is aimed atB.
A.fashionable women      B.young readers       C.old readers      D.engineers
74.Nowadays,the"i"term often reminds people of the products which areD.
A.environmentally friendly  B.a(chǎn)dvanced     C.recyclable   D.portable   
75.The writer suggests thatA.
A.the popularity of"i"products may not last long
B."i"products are often of high quality
C.iTeddy is a live bear popular in the US and UK
D.the letter"b"replaces letter"i"to name the products.

分析 本文為說明文.蘋果公司推出的帶有i前綴的產(chǎn)品銷售得異;鸨,你知道為什么嗎?本文就介紹了這方面的取名知識(shí).

解答 72.C 細(xì)節(jié)理解題.根據(jù)第一段3,4行The BBC's iPlayer-which allows Web usersto watch TV programs on the Internet-adopted the title in 2008.可知,人們用這種工具在網(wǎng)上看電視節(jié)目,故C正確.
73.B 推理判斷題.根據(jù)文章第三段Most"i"products are aimed at young people and considering the major readers of TheIndependent's"i",it's no surprise that they've selected this fashionablename.可知,這樣的產(chǎn)品主要的目標(biāo)人群就是年輕人,故B正確.
74.D 細(xì)節(jié)理解題.根據(jù)第五段的However,thanks to Apple,the term is now associated with portability(輕便)可知,帶有i前綴的產(chǎn)品通常與輕便聯(lián)系在一起.故選D項(xiàng).
75.A 推理判斷題.根據(jù)最后一段第一句But ashistory shows,people grow tired of ads以及后面的例子可推知,人們對(duì)于時(shí)尚的品味是不斷變化的,所以作者認(rèn)為帶有i前綴的產(chǎn)品的盛行也維持不了太長(zhǎng)的時(shí)間.故選A.

點(diǎn)評(píng) 本文是新聞報(bào)道類閱讀,主要考查細(xì)節(jié)理解題和推理判斷題.在做細(xì)節(jié)理解題時(shí),首先根據(jù)題目要求迅速在文章里找出相應(yīng)的段落、句子或短語.認(rèn)真比較選項(xiàng)和文中細(xì)節(jié)的區(qū)別,在做推理判斷題時(shí)不要以個(gè)人的主觀想象代替文章的事實(shí),要根據(jù)文章事實(shí)進(jìn)行合乎邏輯的推理判斷.

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科目:高中英語 來源: 題型:閱讀理解

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科目:高中英語 來源: 題型:閱讀理解

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A border collie named Rico recognizes the names of about 200objects,say researchers in Germany.The dog also appears to be able to learn new words as easily as a 3-year-old child.Its word-learning skills are as good as those of a parrot or chimpanzee(黑猩猩).
In one experiment,the researchers took all 200items that Rico is supposed to know and divided them into 20groups of 10objects.Then the owner told the dog to go and fetch one of the items and bring it back.In four tests,Rico got 37out of 40commands right.As the dog couldn't see anyone to get clues,the scientists believe Rico must understand the meanings of certain words.
In another experiment,the scientists took one toy that Rico had never seen before and put it in a room with seven toys whose names the dog already knew.The owner then told Rico to fetch the object,using a word the dog had never heard before.
The correct object was chosen in seven out of l0tests,suggesting that the dog had worked out the answer by process of elimination(排除法).A month later,Rico remembered half of the new names,which is even more impressive.
Rico is thought to be smarter than the average dog.For one thing,Rico is a border collie,a breed (品種)known for its mental abilities.In addition,the 9-year-old dog has been trained to fetch toys by their names since the age of nine months.
It's hard to know if all dogs understand at least some of the words we say.Even if they do,they can't talk back.Still,it wouldn't hurt to sweet-talk your dog every now and then.You might just get a big,wet kiss in return!

72.From paragraph 2we know thatC.
A.a(chǎn)nimals are as clever as human beings
B.dogs are smarter than parrots and chimpanzees
C.chimpanzees have good word-learning skills
D.dogs have similar learning abilities as 3-year-old children
73.Both experiments show thatB.
A.Rico is smart enough to get all commands right
B.Rico can recognize different things including toys
C.Rico has developed the ability of learning mathematics
D.Rico won't forget the names of objects once recognizing them
74.Which of the following statements is true?B
A.The purpose of the experiments is to show the border collie's mental abilities.
B.Rico has a better memory partly because of its proper early training.
C.The border collie is world-famous for recognizing objects.
D.Rico is born to understand its owner's commands.
75.What does the writer want to tell us in the last paragraph?D
A.To train your dog.
B.To talk to your dog.
C.To be friendly to your dog.
D.To be careful with your dog.

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