2．Micro-blog is no longer simply a platform for self-expression and networking，as it is becoming a battlefield for businesses wanting to promote their products and services．
Over the last year，micro-blogging has become wildly popular in China，with some 65 million China based micro-blog accounts registered by the end of 2010 and the number is growing by more than 10 million each month，according to Data Center of the China Internet （DCCI）．
At present，China's largest web portal Sina claims （宣稱） to have 5，000 company micro-blog users，including Starbucks，Channel，and IKEA．On the micro-blog pages of the companies，visitors can not only view advertisements，but also see customers'feedback （反饋）．
E-commerce （電子商務(wù)） expert Lu Bowang says micro-blogging has opened a whole new world of marketing．Through micro-blogs，companies can quickly catch the attention of future customers and interact with them on a regular basis so to develop a friendly relationship with customers，Lu said．
An Internet surfer named Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea，and within 10 minutes，a micro-blogger who owned an online shop selling Puer tea recommended （推薦） his shop to Xiaoben．"It is a little bit like magic．I just make a wish，and then I get a micro-blog response．"
However，with more and more people micro-blogging to make money，experts warn that marketing via micro-blog could be a double-edged sword．
Huang Heshui，professor from Xiamen University says micro-blogging is highly personal and private，and that too many advertisements can anger micro-blog users leading them to dislike certain brands．
Further，a brand can be as easily damaged as established through micro-blogging，as customers'negative feedback about a certain product or company can be very quickly spread in the micro-blog community，Huang added．
The micro-blog managers should set up some rules and regulation to control micro-blog marketing，and at the same time，business organizations need to strengthen self-discipline and try to build up an honesty-based business culture，e-commerce expert Lu Bowang suggested．
25．By the end of August，2011，the number of registered accounts based in China had probably increased toD．
A.65，000，000　　 　
B.165，000，000 　
C.155，000，000　 　
D.145，000，000
26．What is the purpose of telling Xiaoben's experience？C
A．To show how fast he got the idea．
B．To promote micro-blog based marketing．
C．To show the win-win situation in micro-blog marketing．
D．To persuade people to make a wish through micro-blog．
27．From what Professor Huang says，we can learn thatC．
A．Advertising information will lead to micro-bloggers'great anger
B．A brand can be easily damaged because it's founded through micro-blogging
C．Costomers'reaction is important to company's survival in the micro-blog community
D．a(chǎn)n honesty-based business culture should be built up in the micro-blog community
28．Which of the following would be the best title for the passage？D
A．Micro-Blog：A Double-Edged Sword　  
B．Business Online
C．An Awful Battlefield　　　　　
D．Micro-Blog Makes its Way to Business．

分析 本文屬于說明文閱讀，作者通過這篇文章主要向我們描述了微博營銷以及越來越普遍，它有自己獨特的營銷方式．

解答 25．D．推理判斷題．根據(jù)第二段Over the last year，micro-blogging has become wildly popular in China，with some 65 million China based micro-blog accounts registered by the end of 2010 and the number is growing by more than 10 million each month可知道2011年8月底其注冊用戶數(shù)量在中國有可能增長至145000000；故選D．
26．C．細(xì)節(jié)理解題．根據(jù)第五段and within 10 minutes，a micro-blogger who owned an online shop selling Puer tea recommended （推薦） his shop to Xiaoben可知講Xiaoben的經(jīng)歷的目的是展現(xiàn)微博營銷的雙贏局面；故選C．
27．C．細(xì)節(jié)理解題．根據(jù)倒數(shù)第二段Further，a brand can be as easily damaged as established through micro-blogging，as customers'negative feedback about a certain product or company can be very quickly spread in the micro-blog community可知誠信為本的企業(yè)文化應(yīng)該在微博客社區(qū)建立；故選C．
28．D．推理判斷題．根據(jù)最后一段and at the same time，business organizations need to strengthen self-discipline and try to build up an honesty-based business culture，e-commerce expert Lu Bowang suggested可知文章最好的標(biāo)題為微博營銷的經(jīng)營方式，故選D．

點評 考察學(xué)生的細(xì)節(jié)理解和推理判斷能力，做細(xì)節(jié)理解題時一定要找到文章中的原句，和題干進行比較，再做出正確的選擇．在做推理判斷題不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進行合乎邏輯的推理判斷．

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