Managers of most businesses want high profits in order to pay high dividends(紅利)to their investors．For this reason，they aim to keep costs as low as possible .They also want to set high prices to gain high returns．But competition within the industry often prevents them from doing so．Generally；a business will not increase the price of its output if its competitors will not increase their prices．If a business sets its prices higher than those of its competitors，many of its customers will buy the output of its competitors．

    An important decision managers make is their choice of the input-mix in what combination of capital(資本)，labor．a(chǎn)nd raw materials to use in production．The goal is to keep production costs as low as possible．If labor costs are high，for example，a firm may spend money in automatic machinery so that fewer workers are needed to complete the same task．If labor is cheap，the company may decide to employ extra workers instead of buying a machine to do the job．The combination of inputs that permits a firm to produce its goods or services at the lowest possible cost without reducing quality is called the most productive input-mix

    The goal of keeping production costs low also affects a company’s choice of location．The resources an industry needs and the customers it serves are rarely close to each other．As a result，a business must transport inputs，outputs，or both．A business also tries to keep transportation costs as low as possible．

    Transportation costs are based on weight as well as on distance．The location a company selects may thus depend on whether the company’s product is heavier or lighter than the materials used to make it．The soft drink industry，which adds water to other ingredients to make its products，is an example of an industry that produces weight-gaining products．Soft drink companies choose locations near their customers．The paper industry is an example of industries that produce weight losing products．Many such industries are near sources of rataT materials．

 

57．What do businesses choose to do about the prices of their products in competition?

    A．To set higher prices．       B．To leave the prices unchanged．

    C．To offer lower prices．     D  To keep the prices adjustable．

58．The underlined phrase “the most productive input-mix” means mixing inputs       ．

    A．with goods or services sold at the lowest possible prices

    B．by selling goods or services at the lowest possible prices

    C．to produce goods or services at the lowest possible cost

    D  to produce quality goods or services at the lowest possible cost

 59．Why is a company usually very careful about choosing its location?

    A．Because the materials it needs are rather far away．

    B．Because the customers it serves are not so close．

    C．Because transportation costs and the distance are closely related．

    D  Because both production and transportation costs are very high．

60．The soft drink industry and the paper making industry are used as examples because      

    A．they share a lot of things in common

    B  they are both only making lower profits

    C．the transportation costs of their products are the same

    D  they are quite different when considering the locations

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The following card includes a brief summary and a short assessment of a research paper. It can provide a guide for further reading on the topic.
Trevor, C. O., Lansford, B. and Black, J. W., 2004, "Employeeturnover (人事變更) and job performance: monitoring the influences of salary growth and promotion", Journal of Armchair Psychology, vol. 113, no.1, pp. 56-64.
In this article Trevor et al. review the influences of pay and job opportunities in respect of job performance, turnover rates and employees' job attitude. The authors use data gained through organizational surveys of blue-chip companies in Vancouver, Canada to try to identify the main cause of employee turnover and whether it is linked to salary growth. Their research focuses on assessing a range of pay structures such as pay for performance and organizational reward plans. The article is useful as Trevor et al. suggest that there are numerous reasons for employee turnover and a variety of differences in employees' job attitude and performance. The main limitation of the article is that the survey sample was restricted to mid-level management, thus the authors indicate that further, more extensive research needs to be undertaken to develop a more in-depth understanding of employee turnover and job performance. As this article was published in a professional journal, the findings can be considered reliable. It will be useful additional information for the research on pay structures.
1. The research paper published is primarily concerned with    
A. the way of preventing employee turnover
B. methods of improving employee performance
C. factors affecting employee turnover and performance
D. pay structures based on employee performance
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B. the research sample is not wide enough
C. the findings are of no practical value
D. the research method is out-of-date
3. Who might be most interested in this piece of information?
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D. Researchers on employee turnover.

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Trevor, C. O., Lansford, B. and Black, J. W., 2004, "Employeeturnover (人事變更) and job performance: monitoring the influences of salary growth and promotion", Journal of Armchair Psychology, vol. 113, no.1, pp. 56-64.

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D. pay structures based on employee performance

2. As is mentioned in the card, the limitation of the research paper mainly lies in that      .

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C. the findings are of no practical value

D. the research method is out-of-date

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Many young people in America go to camps when they are out of school during the summer. They are offered a chance to explore different things: nature, sports, music, technology ——even business and economy.

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Washington Business Week describes itself as a way to learn more about how to plan for the future in an ever-changing economy. Students form an executive(行政的) management (管理) team. They lead an imaginary company to financial success.

The camp is held at three colleges in Washington State. The high school students live in the college housing. The cost of the camp is almost three hundred dollars, but families can receive financial assistance(援助).

Some business camps are free. These are for students from poor areas. The National Foundation for Teaching Entrepreneurship（企業(yè)家）(NFTE) is an organization based in New York City that supports such camps. It has programs around the United States and its Web site lists international partners in China, Tanzania and a few other countries. NFTE says it has served more than one hundred thousand young people since 1987.

Among other business camps is Camp C.E.O.. C.E.O is an chief executive officer. And this camp is for girls only. Camp C.E.O. is supported by the Girl Scouts of America and takes place for one week each summer.

The camp took place last month in Tennessee. The girls worked with successful businesswomen

from different industries. The girls learned how to build a business and develop an idea into a product. And, we imagine, they also had some fun.

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A．that they are working in

B．that belongs to the American government

C．that does not actually exist

D．that was once shut down

2.Which of the following is True about NFTE?

A．It offers financial help to all students.

B．It has programs in America and some other countries.

C．It was organized by many rich New Yorkers.

D．One of its aims is to train students to be business managers.

3.What can we conclude from the passage ?

A．The Americans are good at enjoying their lives in many camps.

B．The young Americans are living a happy life in camps.

C．The Americans pay attention to developing the students’ abilities.

D．It is easier to organize business camps in America than other countries.

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Trevor, C. O., Lansford, B. and Black, J. W., 2004, "Employee turnover (人事變更) and job performance: monitoring the influences of salary growth and promotion", Journal of Armchair Psychology, vol. 113, no.1, pp. 56-64.

  In this article Trevor et al. review the influences of pay and job opportunities in respect of job performance, turnover rates and employees' job attitude. The authors use data gained through organizational surveys of blue-chip companies in Vancouver, Canada to try to identify the main cause of employee turnover and whether it is linked to salary growth. Their research focuses on assessing a range of pay structures such as pay for performance and organizational reward plans. The article is useful as Trevor et al. suggest that there are numerous reasons for employee turnover and a variety of differences in employees' job attitude and performance. The main limitation of the article is that the survey sample was restricted to mid-level management, thus the authors indicate that further, more extensive research needs to be undertaken to develop a more in-depth understanding of employee turnover and job performance. As this article was published in a professional journal, the findings can be considered reliable. It will be useful additional information for the research on pay structures.
 
 


69. The research paper published is primarily concerned with    

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   B. methods of improving employee performance

   C. factors affecting employee turnover and performance

   D. pay structures based on employee performance

70. As is mentioned in the card, the limitation of the research paper mainly lies in that      .

   A. the data analysis is hardly reliable

   B. the research sample is not wide enough

   C. the findings are of no practical value

D. the research method is out-of-date

71. Who might be most interested in this piece of information?

   A. Job hunters.

   B. Employees in blue-chip companies.

   C. Mid-level managers.

   D. Researchers on employee turnover.

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