A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising ,but didn’t get it back ”

 “How did you write your advertisement ?”asked one of the listeners ,a merchant .

“Here it is,” said the man ,taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening a black silk umbrella .The gentleman who finds it will receive ten shillings on leaving it at No 10 Broad Street .”

“Now ,”said the merchant, “I often advertise ,and find that it pays me well .But by the way in which an advertisement is expressed is of extreme importance .let us try your umbrella again ,and if it fails ,I will buy you a new one. ”

The merchant then took a slip of paper out of his pocket and wrote :“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street .He is well known .”

This appeared in the paper ,and on the following morning ,the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter

This is a story about ________.           

       A．how a man lost and found his umbrella.

       B．how to make an effective advertisement.

       C．how to find lost things.

       D．how to put an advertisement in the newspaper.

“If it fails, I will buy you a new one ” suggested that _______.

       A．he was rich enough to afford an umbrella

      B．he was not sure he would get the umbrella back

      C．he was quite sure of his success .

      D．he was ready to help others .

The result of the first advertisement was that ________.

      A．the man got his umbrella back .

      B．the man wasted some money advertising .

      C．the man found his umbrella   

      D．someone found his umbrella .

According to the first advertisement ,anyone who ___would receive ten shillings.

      A．left the umbrella in the City Church                    

      B．found the umbrella at No. 10 Broad Street

      C．gave the message to the man

      D．left the umbrella at No. 10 Broad Street

【小題1】B

【小題2】C

【小題3】B

【小題4】D


解析:

【小題1】根據(jù)2個不同廣告的效果，可以看出廣告的重要。倒數(shù)第三段可知。

【小題2】根據(jù)第四段可知。

【小題3】根據(jù)第一段可知。

【小題4】第三段最后一句，

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A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, 1 spent twice its worth in advertising, but didn't get it back."

   "How did you write your advertisement?" asked one of the listeners, a merchant.

   "Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No l0 Broad Street."

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This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

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A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back."
"How did you write your advertisement?" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip（紙條） cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings（先令） on leaving it at No.10 Broad Street."
　　"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one."
　　The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known."
　　This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among the number. Many of them had notes fastened（系牢） to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
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