11．Advertising actually has a dual（雙重的）function：to sell，as well as to inform．If you stop to think of it，advertisements（ads）provide information of almost everything in our household and immediate environment，from shampoo to fuel for cars．An obvious purpse is to inform consumers of new products and services as well as to remind them of established ones．Performance，price，value for money，quality and reliability are some of the main features mentioned in ads．
Yet there is another important side of advertising that should not be forgotten：choice．A number of ads for different brands of the same product，e．g．toothpaste，shampoo or washing powder allow the consumer to choose．Choice is an important part of buying．
In this busy day and age，there is little time for comparison shopping．To determine which product is the best to buy，and at the most competitive price，consumers these days rely on advertising in its various forms．This saves time and energy and makes shopping easier．
Few can deny that ads benefit the consumer since they encourage healthy competition．When companies compete for the consumer's dollar，this is good for the purchaser of the product or service．Advertising tends to increase competition since it informs consumers of what is available．One company's offer will be either matched or bettered by another copany in its advertising．
It was unheard of ten years ago to buy products directly using a personal computer，but it has become a matter of course for some people to browse（瀏覽）the Internet，surf  until they find an e commerce site and then select the product．Marketing products has been almost turned upside down by new ways of selling and buying．More than at any time in history，the choice of goods is unlimited．The whole world is a customer's marketplace．For busy people like you and me，advertisements actually do us a favor．
5．What the writer of this passage want to tell us most is thatA．
A．a(chǎn)dvertisements benefit busy peole in many ways
B  advertisements encourage more business competitions
C  advertisements provide main features of new products
D  selling and informing are two functions of advertising
6．Which is least discussed in the passage as，one of the important sides of advertising？D
A．To inform consumers of new products and services．
B  To provide consumers with chances to choose．
C  To increase healthy competition of companies．
D  To change the way of selling and buying．
7．The"comparison shopping"refers to the behavior ofB．
A．comparing and buying a product at th lowest price
B．comparing and deciding which is the best to buy
C．relying on advertising and simplifying shopping
D．buying a product at the least competitive price
8．Healthy competition benefits consumers becauseD．
A  it helps companies to compete fo the market
B．it gets companies to improve their services
C．it provides them with the best products and services
D．it gives them many chances to choose their products．

分析 本文講述了廣告的優(yōu)點(diǎn)，節(jié)省了人們的時(shí)間精力，使購物更加方便．

解答 5．A．主旨?xì)w納題．由文章內(nèi)容可知，本文講述了廣告的優(yōu)點(diǎn)：節(jié)省了人們的時(shí)間精力，使購物更加方便等．故選A．
6．D．理解推斷題．由第一段An obvious purpse is to inform consumers of new products and services as well as to remind them of established ones，可知一整段講的是宣傳新產(chǎn)品和服務(wù)，第二段Yet there is another important side of advertising that should not be forgotten：choice，可知一整段講的是有利于消費(fèi)者做選擇，由第三段段首Few can deny that ads benefit the consumer since they encourage healthy competition，可知一整段講的是提高公司良性競(jìng)爭(zhēng)，最后一段中間Marketing products has been almost turned upside down by new ways of selling and buying，可知只有最后幾句講的是改變了銷售和購買方式，D講的最少，故選D．
7．B．細(xì)節(jié)理解題．由第三段comparison shopping．To determine which product is the best to buy，and at the most competitive price，可知比較購物指的是比較決定哪一種產(chǎn)品最適合買，而且是最好的價(jià)格，故選B．
8．D．理解推斷題．由倒數(shù)第二段When companies compete for the consumer's dollar，this is good for the purchaser of the product or service，當(dāng)公司為了獲得消費(fèi)者的美元而競(jìng)爭(zhēng)時(shí)，這有利于消費(fèi)者者買產(chǎn)品或享受服務(wù)，可知是增加了消費(fèi)者的選擇機(jī)會(huì)，故選D．

點(diǎn)評(píng) 本篇文章難點(diǎn)在推理判斷題上．推理判斷題要以表面文字為前提，以具體事實(shí)為依據(jù)進(jìn)行推理，做出判斷．這種推理方式比較直接，考生只要弄清事實(shí)，即可結(jié)合上下文推斷出合理的結(jié)論．

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53．A．forB．throughC．besidesD．a(chǎn)long
54．A．healthyB．publicC．normalD．tough
55．A．choiceB．profitC．judgementD．difference

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科目：高中英語 來源： 題型：閱讀理解

1．Lots of people find it hard to get up in the morning and put the blame on the alarm clock．In fact，the key to easy morning wake-up lies in resting your body clock（36）CHere's how to make one．
●（37）B In order to make a change，you need to decide why it's important．Do you want to get up in time to have breakfast with your family，get in some exercise，or just be better prepared for your day？Once you are clear about your reasons，tell your family or roommates about the change you want to make．
●Rethink mornings．Now that you know why you want to wake up，consider re-arranging your morning activities．If you want time to have breakfast with your family，save some time the night before by setting out clothes，shoes，and bags．（38）GThat's a quarter-hour more you could be sleeping if you bought a coffee maker with a timer．
●Keep your sleep/wake schedule on weekends．If you're tired out by Friday night，sleeping in on Saturday could sound wonderful．But compensating on the weekends actually feeds into your sleepiness the following week，a recent study found．（39）F
●Keep a record and evaluate it weekly．Keep track of your efforts and write down how you feel．After you've tried a new method for a week，take a look at your record．（40）EIf not，take another look at other methods you could try．

A．Get a sleep specialist．
B．Find the right motivation．
C．A better plan for sleep can help．
D．And consider setting a second alarm．
E．If the steps you take are working，keep it up．
F．Stick to your set bedtime and wake-up time，no matter the day．
G．Reconsider the 15 minutes you spend in line at the café to get coffee．

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