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科目:高中英語 來源:2010-2011福建省師大附中高一下期末模塊測試英語試卷 題型:閱讀理解
If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非誠勿擾》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (贊助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (劇本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小題1】James Bond movies are mentioned in the first paragraph to show_________.
A.how popular James Bond is | B.how great the Aston Martin car is |
C.how to make a movie more artistic | D.how effectively product placement works |
A.a(chǎn)tmosphere | B.mass appeal | C.box-office success | D.a(chǎn)rtistic value |
A.Short of money. | B.Wasting a lot of money. |
C.having enough money. | D.Trying to save money. |
A.business has a big say in the movie |
B.the original story was not suitable for a movie |
C.filmmakers are only concerned about making money |
D.milk tea is more popular than ice cream |
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科目:高中英語 來源:2011-2012學(xué)年云南大理州賓川第四高級中學(xué)高二5月月考英語試卷(帶解析) 題型:閱讀理解
Student Membership--Cambridge Arts Cinema
Cambridge Arts Cinema is one of the art houses in Britain and home of the internationally celebrated Cambridge Film Festival. Since 1947 generations of students have discovered the wealth of world cinema. Now you too can make most of it and save money.
【小題1】Which of the following is the most famous event held at Cambridge Arts Cinema?
A.The Cambridge Film Festival. |
B.Meetings with filmmakers. |
C.The preview screening. |
D.Monthly premieres. |
A.Darkroom Gallery shows | B.mailed programmes |
C.special film events | D.film shows |
A.Four months. | B.Eight months. |
C.Nine months. | D.One year. |
A.Offering students cheaper tickets. |
B.Announcing the opening of a premiere. |
C.Telling the public of the cinema's address. |
D.Increasing the cinema's membership. |
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科目:高中英語 來源:2014屆湖南省高一下學(xué)期期末考試英語試卷(解析版) 題型:閱讀理解
In 2003, Bethany Hamilton,13, lost her left arm to a shark attack while surfing off Kauai, Hawaii. A new film ,Soul Surfer, is based on the story of how she overcame that to achieve her dream of becoming a professional athlete.
Growing up on the “garden isle” of Kauai, Hamilton spent every minute she could riding the waves. She was on the verge of (即將) becoming a top competitor in professional surfing. But while she was practicing at an isolated cove (小灣),a four-meter-long tiger shark ripped off her left arm. Though her life was saved, nobody could imagine she would ever get back on a surfboard again.
In a true test of her faith and by tremendous will power, Bethany did get back up on a surfboard only a month after the attack. Six months later, she was competing again. Bethany Hamilton won her first amateur surfing championship just two years after she lost her arm. She also established the “Friends of Bethany,” a non---profit foundation dedicated to supporting sharks attack victims.
It’s a story told in her autobiography, which is the basis for the film that stars teenager Anna Sophia Robb. “I knew Bethany’s story, of course, but I thought ‘What an incredible role’ ,”explains Robb. “I was so fascinated by all of the challenges. What would it be like to have your arm taken and what would go through your head and how would your faith be challenged?”
The filmmakers used special effects to digitally remove Robb’ s arm .However ,no tricks were necessary for the surfing scenes because Hamilton herself did the breathtaking wave riding.
Now 21, Hamilton says she hopes audiences find inspiration in the description of the sport she loves.
“Not a lot of people know that much about surfing, so I hope they’re educated about it,” Hamilton says. “And most of all if people are going through a hard time, they could be encouraged and find inspiration to push through those hard times and see that, in my case ,so much good has come out of it.”
1.According to the passage, which of the following is NOT true?.
A.Hamilton was severely injured when surfing. |
B.Nobody thought Hamilton could overcome the troubles. |
C.Rob did the breathtaking wave riding in the film Soul Surfer. |
D.Hamilton established the “Friends of Bethany” to help shark attack victims. |
2.Which of the following can best take the place of the underlined word “tremendous” in the third paragraph?
A.Free. |
B.Easy |
C.Smart. |
D.Strong. |
3.What can we learn from Anna Sophia Robb’s words?
A.She was absorbed in the story. |
B.she wasn’t sure she could play the role well. |
C.She wants to challenge her faith. |
D.She doesn’t believe Bethany’s story. |
4.How does Hamilton hope people will be affected by her story?
A.she hopes more people will take up surfing. |
B.she hopes people will be inspired and encouraged |
C.She hopes more people will keep off the sharks. |
D.She hopes people will donate something to her charity. |
5.What can we learn from the passage?
A.A lot of people are fond of surfing. |
B.Good things will happen to the disabled in the end. |
C.Faith and will power will help people go through hard times. |
D.People can always overcome every difficulty in life. |
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科目:高中英語 來源:2010-2011學(xué)年湖南省高三第一次月考英語卷 題型:完型填空
Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D.fill in each blank with the word or phrase that best fits the context.
This year’s Cannes Film Festival threw actress Fan Bingbing into the international spotlight– thanks to her performance on the red carpet, not on the big screen. 36 a string of fancy dresses may have impressed many, the film featuring her -– director Wang Xiaoshuai’s Chongqing Blues–failed to take home an award.
Chongqing Blues, based on a real story, is about a captain and 37 (Wang Xueqi) who has been 38 with work __39___ neglects his family.When he learns that his son was killed by police because of a kidnapping, he goes 40 from Rizhao to Chongqing to discover the truth, while reflecting on his own faults during the trip.
In the judges’ eyes, 41 , the film was just not artsy enough.In an interview with sina.com after the award presentation, Wang Xiaoshuai admitted that the main reason why the film 42 was because it was a bit too commercial for the judges.“Yes, it’s a pity.But a film can’t just fulfill a director’s ambition.It should also 43 a market, and keep the investors’ needs 44 , ” Wang said.“So, we had to add some commercial elements into this film.”
Wang Xiaoshuai and the main actors 45 Wang Xueqi and Fan Bingbing in this film, have got a modest attitude.“We didn’t 46 too much when we came,” said Fan in a press conference.“This time we’ve 47 great communication with filmmakers around the world–that’s what we came here for.”
1.A.While B.When C.Because D.For
2.A.father B.mother C.teacher D.doctor
3.A.a(chǎn)ngry B.busy C.familiar D.popular
4.A.a(chǎn)nd B.then C.so D.or
5.A.in no way B.by the way C.a(chǎn)ll the way D.in the way
6.A.meanwhile B.fortunately C.therefore D.however
7.A.lost B.succeeded C.won D.missed
8.A.take to B.take on C.a(chǎn)ppeal to D.a(chǎn)pply for
9.A.out of mind B.in mind C.never mind D.to mind
10.A.a(chǎn)s B.like C.such that D.so that
11.A.expect B.think C.hope D.wish
12.A.made B.founded C.built D.established
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科目:高中英語 來源:2010-2011學(xué)年山東省諸城市高三2月月考英語試卷 題型:閱讀理解
The website YouTube was created in 2005 and became an overnight success.Google bought YouTube for more than $1,600,000 the following year.In May,YouTube announced that two billion videos were watched each day.
In June,the Guggenheim Museum in New York City announced it would hold a competition among YouTube videos.Now,the judges have chosen the top 125 videos.
The Guggenheim and YouTube launched the competition called“YouTube Play.A Biennial(兩年一度)of Creative Video.”The information technology companies HP and Intel are supporting the event.23,000 videos entered the competition.They represented 91 countries and every possible style of movie making.
The rules of the competition were few.Video makers had to be eighteen years or older.They could enter only one video.It had to be no more than ten minutes long.Any language,subject,sound,and style were considered.
Eleven people are judging the videos.They include artists,musicians,and filmmakers.Laurie Anderson is all three.She says all her art starts with a story,so she looks for a story as she judges the videos.
Other judges include the filmmaker Darren Aronofsky,the band Animal Collective,and artist and filmmaker,Shirin Neshat.
New Jersey artist Dahlia Elsayed’s video is one of the finalists.She used the camera in her computer to record herself describing her daily food desires for one month.The video is simple,short,and interesting.
A frightening,but beautiful video came from Chile.The video by Niles Atallah,Joaquin Cocina Varas.and Cristobal Leon is called“Luis”.It is an animated ghostly story of a tense,angry boy.It is very dark,but impossible to stop watching.
“Mars to Jupiter”is a video from Canada by Sterling Pache.It is about a survivor of the 1994 genocide(種族屠殺)in Rwanda.The video explores how her past still haunts(縈繞) her.
Other chosen videos are from France,Spain,Taiwan,Australia,and Israel.Almost thirty countries are represented.You can see them if you link to YouTube Play from our website at voaspecialenglish.com.
People can also see the 125 videos at the Guggenheim museums in New York;Bilbao,Spain;Berlin,Germany;and Venice,Italy.
On October 21,the YouTube Play judges will announce the final twenty winning videos at a special event at the Guggenheim in New York.The Videos will be on View there until October 24.
1.Accoding to the text,YouTube might be .
A.a video sharing website
B.a supporting company of the event
C.a museum in New York City
D.a frightening,but beautiful video
2.Who were supposed to enter the contest according to the text?
A.Video makers in English—speaking countries.
B.Video makers from New York City.
C.Video makers all over the world.
D.Video makers under the age of 18.
3.Which of the following statements is TRUE according to the text?
A.The rules of the competition were quite complicated.
B.Twenty videos will finally be picked out as the best.
C.The style of video was strictly limited.
D.Only artists can judge the competitio.
4. is a simple and relaxing story about daily life.
A.“Mars to Jupiter” B.Niles Atallah’s video
C.“Luis” D.Dahlia Elsayed’s video
5.The text is mainly about .
A.a famous wetsite B.a famous museum
C.some interesting videos D.a video competition
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