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科目:高中英語(yǔ) 來(lái)源: 題型:
根據(jù)漢語(yǔ)提示以及所提供的英語(yǔ)單詞完成句子,并把答案填寫在答題卷相應(yīng)位置上。
______________________________ (他日夜沉溺于網(wǎng)上聊天) so that his wife divorced him.
_____________________ (毫無(wú)疑問) this advertisement is to________________ (吸引) children.
______________________________ (據(jù)說(shuō)他整個(gè)上午一直都在幫忙) cooks in the kitchen all
morning.
______________________________ (李華意識(shí)到有很多孩子輟學(xué)) because of poverty, so he gave
away his money to charities.
Yesterday a cyclist was knocked down at the crossroads so my father
_________________________________ (在上班的路上陷入交通阻塞).
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科目:高中英語(yǔ) 來(lái)源:2010-2011學(xué)年廣東省廣州市七區(qū)高一下學(xué)期期末質(zhì)量監(jiān)測(cè)聯(lián)考英語(yǔ)試卷 題型:閱讀理解
In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
【小題1】Candler bought the rights to Coca-Cola from _______.
A.the inventor of a medicinal drink | B.a(chǎn) well-known businessman |
C.a(chǎn) doctor | D.a(chǎn) carpenter |
A.he invited people from other companies to attend a court ball |
B.he shared Coca-Cola’s name with other companies after they went back from the court |
C.he played basketball with people from other companies on the basketball court |
D.he took legal action to those who wanted to copy Coca-Cola’s name |
A.popular music | B.free products | C.memorable phrases | D.simple things |
A.making Coca-Cola look different |
B.paying $ 2,300 for the rights to Coca-Cola |
C.a(chǎn)dvertising Coca-Cola a powerful image in the minds of the customers |
D.using famous athletes to advertise his product |
A.explain that it is easy to use mass marketing |
B.a(chǎn)dvice people to spend a lot of money and time on mass marketing |
C.tell how Asa changes Coca-Cola into a worldwide business by using mass marketing |
D.describe different ways of using mass marketing |
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科目:高中英語(yǔ) 來(lái)源:20102011學(xué)年廣東省廣州市七區(qū)高一下學(xué)期期末質(zhì)量監(jiān)測(cè)聯(lián)考英語(yǔ)試題 題型:閱讀理解
In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
1.Candler bought the rights to Coca-Cola from _______.
A. the inventor of a medicinal drink B. a well-known businessman
C. a doctor D. a carpenter
2. The underlined sentence in paragraph 2 implies that __________.
A. he invited people from other companies to attend a court ball
B. he shared Coca-Cola’s name with other companies after they went back from the court
C. he played basketball with people from other companies on the basketball court
D. he took legal action to those who wanted to copy Coca-Cola’s name
3. Candler used slogans to advertise his product. Slogans are _______.
A. popular music B. free products C. memorable phrases D. simple things
4. By using mass marketing, Asa tried many ways EXCEPT _______.
A. making Coca-Cola look different
B. paying $ 2,300 for the rights to Coca-Cola
C. advertising Coca-Cola a powerful image in the minds of the customers
D. using famous athletes to advertise his product
5.The passage is mainly to _______.
A. explain that it is easy to use mass marketing
B. advice people to spend a lot of money and time on mass marketing
C. tell how Asa changes Coca-Cola into a worldwide business by using mass marketing
D. describe different ways of using mass marketing
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科目:高中英語(yǔ) 來(lái)源:2009年佛山一中高一下學(xué)期期末考試英語(yǔ)卷 題型:其他題
根據(jù)漢語(yǔ)提示以及所提供的英語(yǔ)單詞完成句子,并把答案填寫在答題卷相應(yīng)位置上。
81. ______________________________ (他日夜沉溺于網(wǎng)上聊天) so that his wife divorced him.
82. _____________________ (毫無(wú)疑問) this advertisement is to________________ (吸引) children.
83. ______________________________ (據(jù)說(shuō)他整個(gè)上午一直都在幫忙) cooks in the kitchen all
84. morning.
85. ______________________________ (李華意識(shí)到有很多孩子輟學(xué)) because of poverty, so he gave
away his money to charities.
86. Yesterday a cyclist was knocked down at the crossroads so my father
87. _________________________________ (在上班的路上陷入交通阻塞).
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科目:高中英語(yǔ) 來(lái)源:浙江省月考題 題型:填空題
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